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feat(modification): Modification de la BP 109 #278
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feat(modification): Modification de la BP 109
ACTLEM f17a995
Update chapters/BP_109_fr.md
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Merge branch 'main' into feat/issue272
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Serait-il possible d'ajouter la notion d'ouverture de mail parce que j'ai souvent vu l'envoi de newsletters à une liste de compta alors qu'ils n'ont pas ouvert les 10 derniers mails envoyés ?
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Intéressant.
Mais ça implique l'ajout de traceurs dans le contenu du mail du coup ? Et est-ce que c'est fiable ?
(à mon avis, pas du tout, entre ceux qui ne chargent pas les images par défaut et ceux qui les mettent en cache partagé par tous les utilisateurs: https://www.zettasphere.com/google-gmail-change-breaks-email-open-tracking/ ; le risque de faux positif est bien trop élevé pour que quiconque dans le marketing se risque à ce genre de nettoyage à mon avis)
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Oui en effet, il peut y avoir des faux positifs. En ce sens, nous avions mis en place un système où au bout de x non-ouvertures, nous envoyons deux mails à 1 mois d'interval annonçant la désinscription prochaine à la newsletter en proposant au prospect/client de rester abonner via un bouton.
Le taux d'ouverture des e-mails marketing est indicateurs de faible engagement donc du spam. https://knowledge.hubspot.com/fr/email/how-to-clean-up-your-contact-lists-to-improve-deliverability
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Ah oui OK, super intéressant comme démarche ! (je ne pense pas en avoir jamais vu le mettre en œuvre, malheureusement)
+1 pour l'ajouter dans les exemples !
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J'ai tenté un truc ^^, n'hésitez pas à suggérer une amélioration.