Analyze and visualize the provided online sentiment measures of soft-drink brands across various media channels (e.g. blog comments, Facebook, Twitter, traditional media, video media, etc.) to uncover the relationships of:
- How other social media platforms sentiment score affect the Twitter score
- How soft-drink brands related to each other
- How is the potential seasonal impact on the Twitter score
So that to better help soft-drink companies:
- Leverage the social media platforms and the ROI on the advertisement
- Identify the seasonal pattern and optimize the supply chain, distribution channel, and retail store layout
- Understand brands' competitors and market position