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openooh / venue-taxonomy

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The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inve…

taxonomy dooh venue ooh
  • Updated Mar 1, 2024

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