"Millennials spend 44% of their food dollars - or $2,921 annually - on eating out, according to the Food Institute's analysis of the United States Department of Agriculture's food expenditure data from 2014. That represents a 10.7 percent increase from prior data points in 2010." 1
- Over 1 billion restaurant visits by consumers are influenced by online marketing (Monetate).
- Out of all industries, consumers read restaurant reviews more than any other industry (Bright Local).
- Since 84% of people trust online reviews as much as personal recommendations for dining decisions, it's key you have a bunch of positive reviews (Bright Local).
The "Nosh Team" realized the need for locating food via mobile & web applications. Our love for food and tech gave us the inspiration for Nosh.
Nosh noun: food verb: eat food enthusiastically or greedily.
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Color palette chosen because orange & red stimulate appetite
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Fonts are sans-serif and rounded to denote a friendly and casual feel
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Fonts used: Poppins/Cavet Brush/Moderna/Muli
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Logo is informal and casual in keeping with branding guides
- Provided the base code structure for the application, and pulled the final application together from the contributions of team.
- Worked out the food wheel display.
- Market research, and HTML for the application display.
- Original idea, logo design, overall color scheme and look.