Lambda School, Unit 4 Build Week June 2021
Kickstarter.com is one of the world's top crowdfunding platforms, allowing direct-from-consumer funding for new products and services of all kinds. Never before in history has it been so easy to ideate, fund, and build new products and services. Over 16 million people across the globe have contributed to 150,000+ successful Kickstarter campaigns.
How does the site work? Project creators make a page sharing their idea, choose a deadline and a minimum funding goal, and money is collected from consumers ONLY if the project reaches its goal by the deadline. (It's a form of built-in insurance!) Kickstarter then takes a 5% cut of the total amount collected. If a project fails, Kickstarter doesn't benefit. One of the best parts of Kickstarter.com is the website is incentivized to help fundraisers be successful: the site only gets paid if the fundraisers reach their goal!
So, our team of three data scientists -- Rhia, Philip, and Lucas -- asked the following question: How can we help Kickstarter fundraisers be even more successful?
Our strategy was simple: look at thousands of past successful Kickstarter campaigns, determine the common characteristics, and consolidate the results in a readable, easy-to-follow to-do list.