[#46] *: Reorganize variables in Makefile again

Fix variables for docker, sorted variables' blocks

Signed-off-by: Angira Kekteeva <kira@nspcc.ru>

Makefile

@@ -5,14 +5,14 @@ REPO ?= $(shell go list -m)
 VERSION ?= "$(shell git describe --tags 2>/dev/null || git rev-parse --short HEAD | sed 's/^v//')"
 BINDIR = bin
 
-# Variables for docker
-HUB_IMAGE ?= nspccdev/neofs-s3-gw
-HUB_TAG ?= "$(shell echo ${VERSION} | sed 's/^v//')"
-
 # s3 gate variables
 BIN_NAME=neofs-s3-gw
 BIN = "$(BINDIR)/$(BIN_NAME)"
 
+# Variables for docker
+HUB_IMAGE ?= "nspccdev/$(BIN_NAME)"
+HUB_TAG ?= "$(shell echo ${VERSION} | sed 's/^v//')"
+
 #authmate variables
 AUTHMATE_BIN_NAME=neofs-authmate
 AUTHMATE_BIN = "$(BINDIR)/$(AUTHMATE_BIN_NAME)"