Roll out Prebid with Permutive to 100% of audience #23824
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arelra
approved these changes
May 19, 2021
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Seen on PROD (merged by @mxdvl 13 minutes and 13 seconds ago)
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What does this change?
Implements the Permutive changes in Prebid to 100% of the audience.
Follow-up on #23789, #23810 and #23811.
Relies on guardian/Prebid.js#117.
Does this change need to be reproduced in dotcom-rendering ?
What is the value of this and can you measure success?
Better header bidding, more revenue from advertising partners.
Checklist
Does this change break ad-free?
Tested