Google Ads Offline Conversions

Description

Uploads conversions based on GCLID.

Selector

ADS_OFFLINE_CONVERSION

Requirements

• Google Ads configured in intro tab
• Google Ads Set up for Offline Conversions [details]
• Click Conversion Conversion created in Google Ads
• Google Ads API Enabled in Google Cloud.

Expected Schema

Column name	Type	Description	Requirement
gclid	STRING	GCLID**	required
time	STRING	2020-04-16T12:00:00.000	required
amount	STRING	Conversion value	required
external_attribution_credit	STRING	Credit from External Attribution Data	optional
external_attribution_model	STRING	External Attribution Model	optional
consent_ad_user_data	STRING	Consent Status for Ad User Data***	optional
consent_ad_personalization	STRING	Consent Status for Ad Personalization***	optional

*** UNSPECIFIED, UNKNOWN, GRANTED or DENIED

Metadata

• Metadata 1: Conversion name: Name of the created conversion on google ads
• Metadata 2: Google Ads Account (Optional). Define a Google Ads Account Customer Id to override the Account Id defined in the General Configuration on the "Intro" tab. If the Account Id defined in the General Configuration is a Mcc account, the Mcc account will still be used for authentication, however the override Account Id will be used as the Customer Id.

Additional information

At every request successfully sent, Megalista stores the conversion uuid/time pair on a temporary table for 15 days. At every new execution, it consults stored uuid/time(s) and, in case request has already being sent, it prevents it to be sent again. As a result, source table should not maintain events for more than 15 days.
Google Ads recognized if the conversion was sent before so conversions are not duplicated. For multiple form submissions, Google Ads considers the last GCLID informed by user.