Update labels and slack channels (#26481)

.github/ISSUE_TEMPLATE/release-article.md

@@ -2,7 +2,7 @@
 name: 📰 Release article
 about: Propose a new feature or enhancement in Fleet.
 title: 'Release article: vXXX.YYY.ZZZ'
-labels: '#g-demand,:improve documentation'
+labels: ':help-marketing,:improve documentation'
 assignees: 'rachaelshaw'
 
 ---

CODEOWNERS

@@ -93,7 +93,7 @@ go.mod @fleetdm/go
 /handbook/digital-experience/security.md                        @sampfluger88
 /handbook/digital-experience                             	      @sampfluger88
 /handbook/customer-success                                		  @sampfluger88
-/handbook/demand                                          	  	@sampfluger88
+/handbook/marketing                                          	  	@sampfluger88
 #/handbook/engineering                                     	  	🤡 Covered in custom.js
 /handbook/sales                                           	  	@sampfluger88
 #/handbook/product-design                                    	  🤡 Covered in custom.js

handbook/company/README.md

@@ -143,7 +143,7 @@ To provide clarity about decision-making, [responsibility](https://fleetdm.com/h
 - 🚀 [Engineering](https://fleetdm.com/handbook/engineering): The Engineering department at Fleet is directly responsible for writing and maintaining the code for Fleet's core product, as well as Fleet's Information technology (IT) infrastructure.
 - 🦢 [Product Design](https://fleetdm.com/handbook/product-design): The Product Design department is directly responsible for defining and prioritizing the changes made to the core product, Fleet API, and reference documentation.
 - 🌦️ [Customer Success](https://fleetdm.com/handbook/customer-success): The customer success department is directly responsible for ensuring that customers and community members of Fleet achieve their desired outcomes with Fleet products and services.
-- 🫧 [Demand](https://fleetdm.com/handbook/demand): The Demand department is directly responsible for growing awareness of Fleet and nurturing the community through participation in events, conversations, and other programs.
+- 🫧 [Marketing](https://fleetdm.com/handbook/marketing): The Marketing department is directly responsible for growing awareness of Fleet and nurturing the community through participation in events, conversations, and other programs.
 - 💸 [Finance](https://fleetdm.com/handbook/finance): The Finance department is directly responsible for accounts receivable including invoicing, accounts payable including commision calculations, expense reporting including Brex memos and maintaining accurate spend projections in "🧮The numbers", sales taxes, payroll taxes, corporate income/franchise taxes, and financial operations including bank accounts and cash flow management.
 - 🐋 [Sales](https://fleetdm.com/handbook/sales): The Sales department is directly responsible for attaining the revenue goals of Fleet and helping customers deliver on their objectives.
 - 🌐 [Digital Experience](https://fleetdm.com/handbook/digital-experience): The Digital Experience department is directly responsible for the culture, training, framework, content design, and technology behind Fleet's remote work culture, including fleetdm.com, the handbook, issue templates, UI style guides, internal tooling, Zapier flows, Docusign templates, key spreadsheets, contracts, compliance, receiving and responding to legal notices, SOC2, deal desk, project management processes, human resources, benefits, opening positions, compensation planning, onboarding, and offboarding.

handbook/company/communications.md

@@ -58,10 +58,10 @@ We track competitors' capabilities and adjacent (or commonly integrated) product
 | Product marketing (PMM)              | <sup><sub>_See [🛠️ CEO responsibilities](https://fleetdm.com/handbook/company/leadership#ceo-responsibilities)_</sup></sub>
 | Brand marketing                      | <sup><sub>_See [🛠️ CEO responsibilities](https://fleetdm.com/handbook/company/leadership#ceo-responsibilities)_</sup></sub>
 | Public relations                     | <sup><sub>_See [🛠️ CEO responsibilities](https://fleetdm.com/handbook/company/leadership#ceo-responsibilities)_</sup></sub>
-| Revenue pipeline                     | <sup><sub>_See [🫧 Demand team](https://fleetdm.com/handbook/demand#team)_</sup></sub>
-| Ads                                  | <sup><sub>_See [🫧 Demand team](https://fleetdm.com/handbook/demand#team)_</sup></sub>
-| Video                                | <sup><sub>_See [🫧 Digital Marketing Manager](https://fleetdm.com/handbook/demand#team)_</sup></sub>
-| Social media                         | <sup><sub>_See [🫧 Digital Marketing Manager](https://fleetdm.com/handbook/demand#team)_</sup></sub>
+| Revenue pipeline                     | <sup><sub>_See [🫧 Marketing team](https://fleetdm.com/handbook/marketing#team)_</sup></sub>
+| Ads                                  | <sup><sub>_See [🫧 Marketing team](https://fleetdm.com/handbook/marketing#team)_</sup></sub>
+| Video                                | <sup><sub>_See [🫧 Digital Marketing Manager](https://fleetdm.com/handbook/marketing#team)_</sup></sub>
+| Social media                         | <sup><sub>_See [🫧 Digital Marketing Manager](https://fleetdm.com/handbook/marketing#team)_</sup></sub>
 | Guides                               | <sup><sub>_See [🌦️ Customer Success &amp; VP of Customer Success](https://fleetdm.com/handbook/customer-success#team)_</sup></sub>
 | Release article                      | <sup><sub>_See [🦢 Head of Product Design](https://fleetdm.com/handbook/product-design#team)_</sup></sub>
 | Information technology (IT)          | <sup><sub>_See [🚀 Client Platform Engineer &amp; Community Advocate](https://fleetdm.com/handbook/engineering#team)_</sup></sub>
@@ -141,7 +141,7 @@ Fleet's community programs are rooted in several areas; created to nurture commu
 
 Fleet's largest asset is our user community, the people actually using Fleet. Public conversations on social media create valuable opportunities for contributors to answer technical questions and collect feedback.
 
-Fleet [does not self-promote](https://www.audible.com/pd/The-Impact-Equation-Audiobook/B00AR1VFBU).  (Great brands are [magnanimous](https://en.wikipedia.org/wiki/Magnanimity).) In fact, conversations are already happening in our social spaces that open up opportunities for Fleet to [engage with the community](https://fleetdm.com/handbook/demand#engage-with-the-community).
+Fleet [does not self-promote](https://www.audible.com/pd/The-Impact-Equation-Audiobook/B00AR1VFBU).  (Great brands are [magnanimous](https://en.wikipedia.org/wiki/Magnanimity).) In fact, conversations are already happening in our social spaces that open up opportunities for Fleet to [engage with the community](https://fleetdm.com/handbook/marketing#engage-with-the-community).
 
 Here are some topics for social media posts:
 - Fleet the product
@@ -155,7 +155,7 @@ Here are some topics for social media posts:
 
 #### Fleet on LinkedIn
 
-Original posts on LinkedIn by Fleet employees [can be promoted using the Fleet company page](https://fleetdm.com/handbook/demand#promote-a-post-on-linkedin). If you think your post would make sense in front of a bigger audience, [create an issue on the demand board](https://fleetdm.com/handbook/demand#contact-us) linking the team to your personal LinkedIn post (only original posts please, reposts and quotes of other posts can not be promoted). Include any context in the issue and keep an eye on your inbox, The Demand team will request permission to use the post in a promoted post.
+Original posts on LinkedIn by Fleet employees [can be promoted using the Fleet company page](https://fleetdm.com/handbook/marketing#promote-a-post-on-linkedin). If you think your post would make sense in front of a bigger audience, [create an issue on the demand board](https://fleetdm.com/handbook/marketing#contact-us) linking the team to your personal LinkedIn post (only original posts please, reposts and quotes of other posts can not be promoted). Include any context in the issue and keep an eye on your inbox, The Demand team will request permission to use the post in a promoted post.
 
 
 ### Ads
@@ -170,7 +170,7 @@ It's important for Fleet to engage at [events](https://docs.google.com/spreadshe
 
 #### Event lead follow-up
 
-Eventgoers expect a timely [follow-up from Fleet](https://fleetdm.com/handbook/demand#upload-contacts-to-salesforce-after-an-event) based on the conversations that they had at the event.
+Eventgoers expect a timely [follow-up from Fleet](https://fleetdm.com/handbook/marketing#upload-contacts-to-salesforce-after-an-event) based on the conversations that they had at the event.
 
 1. Once a list of badge scans is available, fleeties who attended the event are to add any follow-up notes, including primary buying situation, amount of endpoints, level of interest, and general talking points.
 2. Within three business days of returning from the event, attendees will set up a debrief meeting with the demand team to discuss follow-up and provide the list of badge scans uploaded to the ["Events" folder in Google Drive](https://drive.google.com/drive/u/0/folders/1uXf95V6CHKHnqxRc9iQr0a0FnTZk3bXR).

handbook/company/handbook.md

@@ -16,7 +16,7 @@ All done!
 To contribute a new handbook page:
 1. Determine where the new page should live in the handbook.  That is, nested under either:
   a. [the "Company" handbook](https://fleetdm.com/handbook/company), or
-  b. the handbook for a particular division (Engineering, Product Design, Customer Support, Sales, Demand, Finance, Digital Experience)
+  b. the handbook for a particular division (Engineering, Product Design, Customer Support, Sales, Marketing, Finance, Digital Experience)
 2. Locate the appropriate folder for the new page in [the GitHub repository under `handbook/`](https://github.com/fleetdm/fleet/tree/main/handbook).
 3. Create a new markdown file (like [one of these](https://github.com/fleetdm/fleet/tree/f90148abad96fccb6c5647a31877fa7e91b5ee57/handbook/digital-experience)).  A simple, easy way to do this is by clicking "Add file" on GitHub.com.
   a. Name your new file the kebab-cased, all lowercase version of your page title, with `.md` at the end.  (For example, a page titled "Why this way?" would have the file path: `handbook/company/why-this-way.md`.)

handbook/digital-experience/README.md

@@ -183,7 +183,7 @@ Fleet has several brand fronts that need to be updated from time to time. Check
 
 ### Update the host count of a premium subscription
 
-When a self-service license dispenser customer reaches out to upgrade a license via the contact form, a member of the [Demand department](https://fleetdm.com/handbook/demand) will create a confidential issue detailing the request and add it to the new requests column of [Digital Experience kanban board](https://github.com/fleetdm/confidential/issues#workspaces/g-digital-experience-6451748b4eb15200131d4bab/board). A member of this team will then log into Stripe using the shared login, and upgrade the customer's subscription.
+When a self-service license dispenser customer reaches out to upgrade a license via the contact form, a member of the [Marketing department](https://fleetdm.com/handbook/marketing) will create a confidential issue detailing the request and add it to the new requests column of [Digital Experience kanban board](https://github.com/fleetdm/confidential/issues#workspaces/g-digital-experience-6451748b4eb15200131d4bab/board). A member of this team will then log into Stripe using the shared login, and upgrade the customer's subscription.
 
 To update the host count on a user's subscription:
 

handbook/engineering/engineering.rituals.yml

@@ -93,7 +93,7 @@
   startedOn: "2023-10-02"
   frequency: "Daily"
   description: "Check 📃 Planned articles and complete steps in each issue"
-  moreInfoUrl: "https://fleetdm.com/handbook/demand#review-ongoing-articles"
+  moreInfoUrl: "https://fleetdm.com/handbook/marketing#review-ongoing-articles"
   dri: "rachaelshaw"