Welcome to the Delta Airlines Data and Marketing Strategies repository. This project showcases a strategic proposal aimed at enhancing Delta Airlines' data systems and marketing strategies. The focus is on tackling critical business challenges, implementing innovative solutions, and developing a comprehensive roadmap for success.
- Centralized Data: Establishing a unified system to streamline operations and improve efficiency.
- AI-Driven Analytics: Leveraging advanced tools to enable data-driven decision-making and actionable insights.
- Enhanced Data Security: Strengthening protocols to protect sensitive customer information and ensure regulatory compliance.
This project was independently completed to develop and demonstrate business analyst skills within the Salesforce ecosystem.
Airmeet, a virtual event hosting platform transitioning to Salesforce, was used as a case study. The project addressed real-world stakeholder challenges while devising solutions for effective business operations migration.
- Conducted a thorough analysis of stakeholder concerns to identify pain points and priorities.
- Designed tailored solutions focused on data centralization, AI-powered analytics, and robust security protocols.
- Developed a phased implementation roadmap to ensure strategic and operational alignment.
This solo project provided valuable hands-on experience in applying business analysis methodologies and tools. It also demonstrated the ability to independently solve complex challenges with practical and scalable solutions.
- Documentation:
- Key business challenges and proposed solutions.
- Detailed implementation roadmap and expected outcomes.
- Risk assessment and mitigation strategies.
- Resources: Supporting files and references used during the project.
Feel free to explore the repository and reach out with any questions or feedback!