[SWA-198][INFRA] - Track click events on Landing page "Launch App" bu…

…ttons (#130) * infra(STK-198): apply click tracking to Launch App buttons * infra(STK-198): update FAQ section structure to support QA abstraction and FA events
SwaprHQ · Nov 9, 2023 · 2ede158 · 2ede158
1 parent 6367136
commit 2ede158
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Showing 26 changed files with 442 additions and 176 deletions.
diff --git a/packages/landing/.env.example b/packages/landing/.env.example
@@ -0,0 +1 @@
+NEXT_PUBLIC_FATHOM_SITE_ID=
diff --git a/packages/landing/analytics/constants.ts b/packages/landing/analytics/constants.ts
@@ -0,0 +1,32 @@
+const LAUNCH_APP = "click/launch-app";
+const LAUNCH_APP_NAVBAR = `${LAUNCH_APP}-navbar`;
+const FAQ = "click/faq";
+const FAQ_WHAT_IS = `${FAQ}-what-is`;
+const FAQ_HOW = `${FAQ}-how`;
+
+export const EVENTS = {
+  NAVBAR: {
+    DESKTOP: {
+      LAUNCH_APP_CLICK: `${LAUNCH_APP_NAVBAR}-desktop`,
+    },
+    MOBILE: {
+      LAUNCH_APP_CLICK: `${LAUNCH_APP_NAVBAR}-mobile`,
+    },
+  },
+  SECTIONS: {
+    FAQ: {
+      HOW_CANCEL_STACK: `${FAQ_HOW}-cancel-stack`,
+      HOW_STACKLY_WORKS: `${FAQ_HOW}-stackly-works`,
+      WHAT_IS_STACKLY_CLICK: `${FAQ_WHAT_IS}-stackly`,
+      WHAT_IS_STACK_CLICK: `${FAQ_WHAT_IS}-stack`,
+      WHAT_IS_DCA: `${FAQ_WHAT_IS}-dca`,
+      WHY_TO_DCA: `${FAQ}-why-to-dca`,
+    },
+    HERO_BANNER: {
+      STACK_NOW_CLICK: `${LAUNCH_APP}-hero-banner`,
+    },
+    TRY_STACKLY_BANNER: {
+      TRY_STACKLY_NOW_CLICK: `${LAUNCH_APP}-try-stackly-banner`,
+    },
+  },
+};
diff --git a/packages/landing/analytics/index.ts b/packages/landing/analytics/index.ts
@@ -0,0 +1,2 @@
+export * from "./constants";
+export * from "./types";
diff --git a/packages/landing/analytics/types.ts b/packages/landing/analytics/types.ts
@@ -0,0 +1,25 @@
+type PageViewOptions = {
+  referrer?: string;
+  url?: string;
+};
+
+export type EventName = string;
+
+export type EventOptions = {
+  _site_id?: string;
+  _value?: number;
+};
+
+export interface Fathom {
+  blockTrackingForMe: () => void;
+  enableTrackingForMe: () => void;
+  setSite: (siteId: string) => void;
+  trackEvent(eventId: string, opts?: EventOptions): void;
+  trackPageview: (opts?: PageViewOptions) => void;
+}
+
+declare global {
+  interface Window {
+    fathom: Fathom;
+  }
+}
diff --git a/packages/landing/app/layout.tsx b/packages/landing/app/layout.tsx
@@ -1,8 +1,11 @@
-import { Metadata } from "next";
 import localFont from "next/font/local";
+import { Metadata } from "next";
+import Script from "next/script";
 
 import { Navbar } from "@/components";
+import { Providers } from "@/providers";
 import { STACKLY_LANDING_URL } from "@/constants";
+
 import "@/styles/global.css";
 
 const stabilGrotesk = localFont({
@@ -34,6 +37,8 @@ export const metadata: Metadata = {
     "Stackly is a simple, non-custodial tool that uses the CoW protocol to place recurring swaps based on DCA",
 };
 
+const siteId = process.env.NEXT_PUBLIC_FATHOM_SITE_ID;
+
 export default function RootLayout({
   children,
 }: {
@@ -42,8 +47,18 @@ export default function RootLayout({
   return (
     <html lang="en" className={stabilGrotesk.variable}>
       <body className="font-sans bg-surface-25 text-em-high">
-        <Navbar />
-        {children}
+        <Script
+          src="https://cdn.usefathom.com/script.js"
+          data-auto
+          data-site={siteId}
+          data-spa="hash"
+          defer
+        />
+
+        <Providers>
+          <Navbar />
+          {children}
+        </Providers>
       </body>
     </html>
   );

diff --git a/packages/landing/app/page.tsx b/packages/landing/app/page.tsx
@@ -1,97 +1,21 @@
+import { PropsWithChildren } from "react";
+
 import Link from "next/link";
 import Image from "next/image";
+
+import { BodyText, ButtonLink, HeadingText, Icon } from "@/ui";
 import {
-  BodyText,
-  ButtonLink,
-  DisplayText,
-  HeadingText,
-  Icon,
-  TitleText,
-} from "@/ui";
-import {
-  STACKLY_APP_URL,
   STACKLY_DISCORD_URL,
   STACKLY_TWITTER_URL,
   SWAPR_URL,
 } from "@/constants";
 import { StacklyLogoIcon } from "@/public/assets";
-import { PropsWithChildren } from "react";
-import { QAndAAccordion, TryStacklyBanner } from "@/components";
+import { FAQ, HeroBanner, TryStacklyBanner } from "@/components";
 
 export default function Home() {
   return (
     <main>
-      <section className="px-6 pt-16 border-b border-gray-100 md:pt-20">
-        <div className="space-y-4 text-center md:space-y-6 ">
-          <DisplayText>DCA simplified</DisplayText>
-          <HeadingText className="!font-medium text-em-med max-w-2xl mx-auto">
-            Say goodbye to market timing and hello to effortless recurrent
-            swaps.
-          </HeadingText>
-        </div>
-        <ButtonLink
-          target="_blank"
-          href={STACKLY_APP_URL}
-          size="lg"
-          width="fit"
-          className="!py-4 mx-auto text-lg !px-16 md:!px-28 mt-8"
-        >
-          Stack now
-        </ButtonLink>
-        <div className="relative max-w-4xl mx-auto mt-12 mb-24 md:my-20">
-          <Link
-            passHref
-            href={STACKLY_APP_URL}
-            className="relative block mx-auto w-fit"
-          >
-            <div className="invisible sm:visible absolute w-[3px] h-[26px] bg-em-med bottom-[60px] left-[17px] animate-cursor-blink"></div>
-            <Image
-              className="mx-auto border shadow-xl hover:shadow-2xl rounded-2xl border-surface-50"
-              alt="amount widget"
-              src="/assets/images/landing-widget.png"
-              height={200}
-              width={512}
-            />
-          </Link>
-          <div className="absolute w-full -top-36 -z-10 h-[460px] md:bg-radial-gradient"></div>
-        </div>
-        <Link
-          href="https://ipfs.io/ipfs/QmUmmFkKvktZ14iA3237WuDrzNuhi4BMb4MoYMJHeFFbey"
-          target="_blank"
-        >
-          <div className="mx-auto flex items-center px-5 py-3 bg-primary-50 rounded-[20px] w-fit space-x-3 my-20 shadow-sm hover:shadow-md hover:bg-primary-75">
-            <Icon name="check" className="text-primary-600" />
-            <TitleText>Stackly has undergone an audit by Omega.</TitleText>
-            <Image
-              alt="omega team logo"
-              src="/assets/images/omega-team-logo.svg"
-              height={30}
-              width={30}
-            />
-          </div>
-        </Link>
-
-        {false && (
-          <div className="mx-auto flex items-center px-5 py-2 bg-black/5 rounded-[20px] w-fit space-x-6 mt-20">
-            <div className="flex items-center space-x-2">
-              <BodyText size={3} weight="medium" className="text-em-med">
-                Total Stacks created:
-              </BodyText>
-              <BodyText size={3} weight="bold">
-                732
-              </BodyText>
-            </div>
-            <div className="flex items-center space-x-2">
-              <BodyText size={3} weight="medium" className="text-em-med">
-                Total transactions:
-              </BodyText>
-              <BodyText size={3} weight="bold">
-                1232
-              </BodyText>
-            </div>
-          </div>
-        )}
-      </section>
+      <HeroBanner />
       <section
         className="py-20 bg-white border-b border-gray-100 md:py-32"
         id="how-it-works"
@@ -136,54 +60,7 @@ export default function Home() {
           </div>
         </div>
       </section>
-      <section className="px-6 py-12 md:py-32" id="faqs">
-        <div className="max-w-6xl mx-auto">
-          <div className="flex flex-col md:flex-row md:justify-between">
-            <HeadingText size={4} className="pb-10 md:pb-0">
-              Frequently asked questions
-            </HeadingText>
-            <div className="w-full max-w-lg space-y-4">
-              <QAndAAccordion question="What is Stackly?" startOpen>
-                Stackly is a simple non-custodial DCA app that makes it easy to
-                do recurring swaps of any token.
-              </QAndAAccordion>
-              <QAndAAccordion question="What is a stack?">
-                <p>
-                  We call it stack the creation of the recurrent order with the
-                  total amount that will be used to swap the choosen tokens on
-                  the choosen frequency (hourly, daily, etc).
-                </p>
-                <p>
-                  Example: A stack of WETH using 500WXDAI that will do recurrent
-                  swaps every day till the end of the week.
-                </p>
-              </QAndAAccordion>
-              <QAndAAccordion question="How does Stackly work?">
-                When you stack a token, stackly creates a contract for you with
-                the funds and uses CoW protocol to place recurring orders
-                (stacks) at the frequency you choose.
-              </QAndAAccordion>
-              <QAndAAccordion question="What is DCA?">
-                DCA stands for Dollar-Cost Averaging, which is an investment
-                strategy used in the financial markets. DCA involves regularly
-                investing a fixed amount of money at predetermined intervals,
-                regardless of the {"asset's"} price.
-              </QAndAAccordion>
-              <QAndAAccordion question="Why one should do DCA?">
-                Recurring swaps (aka DCA) remove the need to time the market,
-                neutralising the short term market volatility, and helps you
-                build a portfolio, distributed over a period of time.
-              </QAndAAccordion>
-              <QAndAAccordion question="Can I cancel my stacks?">
-                Yes. You can cancel your stacks anytime. Your funds will be
-                withdrawn immediately to your wallet. To do it, you have to
-                connect your wallet, go to your stacks, choose a stack, click
-                cancel and confirm transaction with your wallet.
-              </QAndAAccordion>
-            </div>
-          </div>
-        </div>
-      </section>
+      <FAQ />
       <section className="px-6 mx-auto mb-20 max-w-7xl lg:px-0 md:mb-32">
         <TryStacklyBanner />
       </section>

diff --git a/packages/landing/components/QAndAAccordion/index.ts b/packages/landing/components/QAndAAccordion/index.ts
diff --git a/packages/landing/components/TryStacklyBanner/TryStacklyBanner.tsx b/packages/landing/components/TryStacklyBanner/TryStacklyBanner.tsx
diff --git a/packages/landing/components/index.ts b/packages/landing/components/index.ts
@@ -1,3 +1,2 @@
 export * from "./navbar";
-export * from "./QAndAAccordion";
-export * from "./TryStacklyBanner";
+export * from "./sections";
diff --git a/packages/landing/components/navbar/MobileMenu.tsx b/packages/landing/components/navbar/MobileMenu.tsx
@@ -1,16 +1,21 @@
 "use client";
 
 import { useState } from "react";
+
 import Link from "next/link";
+
 import { Button, ButtonLink } from "@/ui";
+import { EVENTS } from "@/analytics";
 import { STACKLY_APP_URL } from "@/constants";
+import { useFathomAnalytics } from "@/contexts";
 
 export default function MobileMenu({
   passedThresholdHeight,
 }: {
   passedThresholdHeight: boolean;
 }) {
   const [isOpen, setIsOpen] = useState(false);
+  const { trackClick } = useFathomAnalytics();
 
   const toggle = () => setIsOpen(!isOpen);
 
@@ -20,7 +25,9 @@ export default function MobileMenu({
         target="_blank"
         variant={passedThresholdHeight ? "primary" : "secondary"}
         href={STACKLY_APP_URL}
-        onClick={toggle}
+        onClick={() => {
+          trackClick(EVENTS.NAVBAR.MOBILE.LAUNCH_APP_CLICK);
+        }}
       >
         Launch app
       </ButtonLink>

diff --git a/packages/landing/components/navbar/Navbar.tsx b/packages/landing/components/navbar/Navbar.tsx
@@ -1,16 +1,22 @@
 "use client";
 
+import { useEffect, useState } from "react";
+
 import Link from "next/link";
-import MobileMenu from "./MobileMenu";
+
+import { EVENTS } from "@/analytics";
 import { ButtonLink } from "@/ui";
-import Logo from "./Logo";
 import { STACKLY_APP_URL } from "@/constants";
-import { useEffect, useRef, useState } from "react";
+import { useFathomAnalytics } from "@/contexts";
+
+import MobileMenu from "./MobileMenu";
+import Logo from "./Logo";
 
 const THRESHOLD_HEIGHT = 320;
 
 export function Navbar() {
   const [scrollYPos, setScrollYPos] = useState(0);
+  const { trackClick } = useFathomAnalytics();
 
   useEffect(() => {
     const handleScroll = () => {
@@ -51,6 +57,9 @@ export function Navbar() {
             target="_blank"
             variant={passedThresholdHeight ? "primary" : "quaternary"}
             href={STACKLY_APP_URL}
+            onClick={() => {
+              trackClick(EVENTS.NAVBAR.DESKTOP.LAUNCH_APP_CLICK);
+            }}
           >
             Launch app
           </ButtonLink>
Original file line number	Diff line number	Diff line change
		@@ -0,0 +1,2 @@
		export * from "./constants";
		export * from "./types";