The Impact of Video Length and Interactivity on YouTube Channel Size and Video Popularity: Analysis of Greece's Most-Viewed Channels

Project for Master in Social Data Science at KU, Winter Semester 2025

Social Data Science Project | The Impact of Video Length and Interactivity on YouTube Channel Size and Video Popularity: Analysis of Greece's Most-Viewed Channels

Objective:

To explore how video length, content type, and interactivity affect channel size and video popularity among the most-viewed YouTube channels in Greece using data from the YouTube API.

Index of Files

.ipynb files

File	Description
agmvc-dataCollection-API-cleaning-processing.ipynb	Notebook for collecting data via YouTube API, cleaning, and processing to create relational datasets with channel, video, and anonymized comment data.
agmvc-visualizations.ipynb	Notebook for generating univariate and bivariate plots to explore channel statistics, video metrics, and relationships like video length vs. views and interactivity vs. comments.
agmvc-DataAnalysis-LogisticRegressionModel.ipynb	Notebook for data analysis and regression modeling, including word count analysis, linear regression, and logistic regression models with control variables, interaction terms, and categorical predictors

pdf & .csv files

File	Description
Datasets-Descriptions+Ethics-Reflections.pdf	Document detailing datasets (channels, videos, comments) and ethical considerations related to YouTube API usage.
channelData.csv	Dataset with key metrics and metadata for 37 YouTube channels, excluding big brands, record companies, and artists, including subscriber counts, total views, uploads, channel descriptions, and playlist identifiers
VideoData.csv	Dataset with metadata and performance metrics for 13,780 YouTube videos, including titles, descriptions, tags, views, likes, comments, video duration, categorical length, and cleaned descriptions.
CommentsDataP.csv	Dataset of anonymized comments and threads from 100 randomly sampled videos across 37 channels, providing insights into audience interactions and creator engagement.