-- Business Introduction -- GlobalStay Hotels & Resorts is a mid-sized hotel chain operating across multiple countries. Despite having well-located and well-maintained properties, the company has been facing significant challenges in maintaining occupancy rates and revenue. Competitors have been outperforming GlobalStay by adopting more dynamic pricing strategies, improving customer satisfaction, and enhancing online visibility.
-- PROBLEM -- GlobalStay is facing challenges in maintaining competitive pricing and promotional strategies due to outdated and incomplete market data. The current manual process of tracking competitor prices and gathering market intelligence is not only inefficient and time-consuming but also prone to inaccuracies. The company urgently needs to obtain actionable insights into house listings, pricing trends across countries, listing types, enabling data-driven decisions that enhance market positioning and profitability.
-- Key Challenges— Incomplete and outdated market data
Inefficient manual data collection
Lack of real-time insights
Difficulty in analysing data across
multiple countries