Update README.md (#198)

* Update README.md

* Update README.md

README.md

@@ -18,10 +18,6 @@
 
 Pluto is a utility to help users find [deprecated Kubernetes apiVersions](https://k8s.io/docs/reference/using-api/deprecation-guide/) in their code repositories and their helm releases.
 
-## Join the Fairwinds Open Source Community
-
-The goal of the Fairwinds Community is to exchange ideas, influence the open source roadmap, and network with fellow Kubernetes users. [Chat with us on Slack](https://join.slack.com/t/fairwindscommunity/shared_invite/zt-e3c6vj4l-3lIH6dvKqzWII5fSSFDi1g) or [join the user group](https://www.fairwinds.com/open-source-software-user-group) to get involved!
-
 ## Documentation
 Check out the [documentation at docs.fairwinds.com](https://pluto.docs.fairwinds.com)
 
@@ -41,6 +37,17 @@ You can read the full policy [here](https://kubernetes.io/docs/reference/using-a
 
 Long story short, apiVersions get deprecated, and then they eventually get removed entirely. Pluto differentiates between these two, and will tell you if a version is `DEPRECATED` or `REMOVED`
 
+<!-- Begin boilerplate -->
+## Join the Fairwinds Open Source Community
+
+The goal of the Fairwinds Community is to exchange ideas, influence the open source roadmap,
+and network with fellow Kubernetes users.
+[Chat with us on Slack](https://join.slack.com/t/fairwindscommunity/shared_invite/zt-e3c6vj4l-3lIH6dvKqzWII5fSSFDi1g)
+[join the user group](https://www.fairwinds.com/open-source-software-user-group) to get involved!
+
+<a href="https://www.fairwinds.com/t-shirt-offer?utm_source=pluto&utm_medium=pluto&utm_campaign=pluto-tshirt">
+  <img src="https://www.fairwinds.com/hubfs/Doc_Banners/Fairwinds_OSS_User_Group_740x125_v6.png" alt="Love Fairwinds Open Source? Share your business email and job title and we'll send you a free Fairwinds t-shirt!" />
+</a>
 
 ## Other Projects from Fairwinds
 
@@ -49,15 +56,13 @@ Enjoying Pluto? Check out some of our other projects:
 * [Goldilocks](https://github.com/FairwindsOps/Goldilocks) - Right-size your Kubernetes Deployments by compare your memory and CPU settings against actual usage
 * [Nova](https://github.com/FairwindsOps/Nova) - Check to see if any of your Helm charts have updates available
 * [rbac-manager](https://github.com/FairwindsOps/rbac-manager) - Simplify the management of RBAC in your Kubernetes clusters
-
 ## Fairwinds Insights
-<p align="center">
-  <a href="https://www.fairwinds.com/pluto-users-insights?utm_source=pluto&utm_medium=ad&utm_campaign=plutoad">
-    <img src="https://pluto.docs.fairwinds.com/img/insights-banner.png" alt="Fairwinds Insights" width="550"/>
-  </a>
-</p>
-
 If you're interested in running Pluto in multiple clusters,
 tracking the results over time, integrating with Slack, Datadog, and Jira,
 or unlocking other functionality, check out
-[Fairwinds Insights](https://www.fairwinds.com/pluto-users-insights?utm_source=pluto&utm_medium=pluto&utm_campaign=pluto), a platform for auditing and enforcing policy in Kubernetes clusters.
+[Fairwinds Insights](https://www.fairwinds.com/pluto-user-insights-demo?utm_source=pluto&utm_medium=pluto&utm_campaign=pluto),
+a platform for auditing and enforcing policy in Kubernetes clusters.
+
+<a href="https://www.fairwinds.com/pluto-user-insights-demo?utm_source=pluto&utm_medium=ad&utm_campaign=plutoad">
+  <img src="https://www.fairwinds.com/hubfs/Doc_Banners/Fairwinds_Pluto_Ad.png" alt="Fairwinds Insights" />
+</a>