The design problem with the GPT-3 website was that it lacked a modern and intuitive user interface. The previous design did not effectively communicate the capabilities and features of GPT-3, and it did not engage the user to explore the product further. Therefore, the website was not able to attract new users or retain existing users.
To solve the problem, a modern UI/UX design approach was taken. The new design focused on creating a user-friendly and visually appealing website that would engage users to explore the product further. The approach involved redesigning the layout, typography, color scheme, and images to make the website more modern and intuitive. The main goal was to create a design that would showcase the features and capabilities of GPT-3 and also provide an easy-to-use interface for the users.
The design decisions made for the GPT-3 website were as follows:
- The layout was redesigned to be more intuitive and easy to navigate. The new design features a clear hierarchy of information, with a prominent header and footer that contain links to important pages.
- A new color scheme was chosen to create a modern and sleek look. The color palette includes shades of blue, gray, and white, which work together to create a clean and sophisticated aesthetic.
- The typography was updated to be more readable and modern. The new design features a sans-serif font that is easy to read on screens of all sizes.
- Images were selected to showcase the capabilities of GPT-3. The new design features a hero image on the homepage that highlights the product's main features and benefits.
- The overall design was made more consistent and visually appealing. The new design features a unified design language, with consistent spacing, typography, and color throughout the website.
Overall, the new design approach was successful in creating a modern and intuitive user interface for the GPT-3 website. The redesign has helped to attract new users and retain existing ones, making the product more accessible to a wider audience.