diff --git a/src/Domain/Bootstrap.php b/src/Domain/Bootstrap.php
index 986f43f009b..832eb22a597 100644
--- a/src/Domain/Bootstrap.php
+++ b/src/Domain/Bootstrap.php
@@ -130,6 +130,7 @@ function() {
 		$this->container->get( DraftOrders::class )->init();
 		$this->container->get( CreateAccount::class )->init();
 		$this->container->get( ShippingController::class )->init();
+		$this->container->get( JetpackWooCommerceAnalytics::class )->init();
 
 		// Load assets in admin and on the frontend.
 		if ( ! $is_rest ) {
@@ -138,7 +139,6 @@ function() {
 			$this->container->get( AssetsController::class );
 			$this->container->get( Installer::class )->init();
 			$this->container->get( GoogleAnalytics::class )->init();
-			$this->container->get( JetpackWooCommerceAnalytics::class )->init();
 		}
 
 		// Load assets unless this is a request specifically for the store API.
diff --git a/src/Domain/Services/JetpackWooCommerceAnalytics.php b/src/Domain/Services/JetpackWooCommerceAnalytics.php
index 465d2c5a8c3..aba675d16e8 100644
--- a/src/Domain/Services/JetpackWooCommerceAnalytics.php
+++ b/src/Domain/Services/JetpackWooCommerceAnalytics.php
@@ -57,8 +57,12 @@ public function __construct( AssetApi $asset_api, AssetDataRegistry $asset_data_
 	 */
 	public function init() {
 		add_action( 'init', array( $this, 'check_compatibility' ) );
-		add_action( 'init', array( $this, 'init_if_compatible' ), 20 );
 		add_action( 'rest_pre_serve_request', array( $this, 'track_local_pickup' ), 10, 4 );
+
+		$is_rest = wc()->is_rest_api_request();
+		if ( ! $is_rest ) {
+			add_action( 'init', array( $this, 'init_if_compatible' ), 20 );
+		}
 	}
 
 	/**
@@ -340,9 +344,9 @@ private function get_nested_blocks( $blocks, $exclude = array() ) {
 	/**
 	 * Track local pickup settings changes via Store API
 	 *
-	 * @param bool              $served
-	 * @param \WP_REST_Response $result
-	 * @param \WP_REST_Request  $request
+	 * @param bool              $served Whether the request has already been served.
+	 * @param \WP_REST_Response $result The response object.
+	 * @param \WP_REST_Request  $request The request object.
 	 * @return bool
 	 */
 	public function track_local_pickup( $served, $result, $request ) {
@@ -365,8 +369,8 @@ public function track_local_pickup( $served, $result, $request ) {
 
 		$data = array(
 			'local_pickup_enabled'     => 'yes' === $settings['enabled'] ? true : false,
-			'title'                    => $settings['title'],
-			'price'                    => '' === $settings['cost'],
+			'title'                    => __( 'Local Pickup', 'woo-gutenberg-products-block' ) === $settings['title'],
+			'price'                    => '' === $settings['cost'] ? true : false,
 			'cost'                     => '' === $settings['cost'] ? 0 : $settings['cost'],
 			'taxes'                    => $settings['tax_status'],
 			'total_pickup_locations'   => count( $locations ),
@@ -374,7 +378,7 @@ public function track_local_pickup( $served, $result, $request ) {
 				array_filter(
 					$locations,
 					function( $location ) {
-						return 'yes' === $location['enabled']; }
+						return $location['enabled']; }
 				)
 			),
 		);