diff --git a/packages/api/src/index.ts b/packages/api/src/index.ts
index 4c522a7e18..858cca83b4 100644
--- a/packages/api/src/index.ts
+++ b/packages/api/src/index.ts
@@ -8,6 +8,7 @@ import { typeDefs } from './typeDefs'
 import type { Options as OptionsVTEX } from './platforms/vtex'
 
 export * from './__generated__/schema'
+export * from './platforms/errors'
 
 export type Options = OptionsVTEX
 
diff --git a/packages/api/src/platforms/errors.ts b/packages/api/src/platforms/errors.ts
new file mode 100644
index 0000000000..283d796164
--- /dev/null
+++ b/packages/api/src/platforms/errors.ts
@@ -0,0 +1,45 @@
+type ErrorType = 'BadRequestError' | 'NotFoundError' | 'RedirectError'
+
+interface Extension {
+  type: ErrorType
+  status: number
+}
+
+class FastStoreError<T extends Extension = Extension> extends Error {
+  constructor(public extensions: T, message?: string) {
+    super(message)
+    this.name = 'FastStoreError'
+  }
+}
+
+export class BadRequestError extends FastStoreError {
+  constructor(message?: string) {
+    super({ status: 400, type: 'BadRequestError' }, message)
+  }
+}
+
+export class NotFoundError extends FastStoreError {
+  constructor(message?: string) {
+    super({ status: 404, type: 'NotFoundError' }, message)
+  }
+}
+
+export class RedirectError extends FastStoreError<
+  Extension & { location: string; status: 301 | 302 }
+> {
+  constructor(status: 301 | 302, location: string, message?: string) {
+    super({ status, location, type: 'RedirectError' }, message)
+  }
+}
+
+export const isFastStoreError = (error: any): error is FastStoreError =>
+  error?.name === 'FastStoreError'
+
+export const isRedirectError = (error: any): error is RedirectError =>
+  error?.extensions?.type === 'RedirectError'
+
+export const isNotFoundError = (error: any): error is NotFoundError =>
+  error?.extensions?.type === 'NotFoundError'
+
+export const isBadRequestError = (error: any): error is BadRequestError =>
+  error?.extensions?.type === 'BadRequestError'
diff --git a/packages/api/src/platforms/vtex/loaders/collection.ts b/packages/api/src/platforms/vtex/loaders/collection.ts
index a1c66d9d10..32fe3ee2f4 100644
--- a/packages/api/src/platforms/vtex/loaders/collection.ts
+++ b/packages/api/src/platforms/vtex/loaders/collection.ts
@@ -1,7 +1,7 @@
 import DataLoader from 'dataloader'
 import pLimit from 'p-limit'
 
-import { NotFoundError } from '../utils/errors'
+import { NotFoundError } from '../../errors'
 import type { CollectionPageType } from '../clients/commerce/types/Portal'
 import type { Options } from '..'
 import type { Clients } from '../clients'
diff --git a/packages/api/src/platforms/vtex/resolvers/product.ts b/packages/api/src/platforms/vtex/resolvers/product.ts
index abb59901f5..4b2d5b764c 100644
--- a/packages/api/src/platforms/vtex/resolvers/product.ts
+++ b/packages/api/src/platforms/vtex/resolvers/product.ts
@@ -41,10 +41,10 @@ export const StoreProduct: Record<string, Resolver<Root>> & {
   name: ({ isVariantOf, name }) => name ?? isVariantOf.productName,
   slug: ({ isVariantOf: { linkText }, itemId }) => getSlug(linkText, itemId),
   description: ({ isVariantOf: { description } }) => description,
-  seo: ({ isVariantOf: { description, productName, linkText } }) => ({
+  seo: ({ isVariantOf: { description, productName, linkText, items } }) => ({
     title: productName,
     description,
-    canonical: `/${linkText}/p`,
+    canonical: `/${linkText}-${items[0].itemId}/p`,
   }),
   brand: ({ isVariantOf: { brand } }) => ({ name: brand }),
   breadcrumbList: ({
diff --git a/packages/api/src/platforms/vtex/resolvers/query.ts b/packages/api/src/platforms/vtex/resolvers/query.ts
index e377a29cbd..59a8755793 100644
--- a/packages/api/src/platforms/vtex/resolvers/query.ts
+++ b/packages/api/src/platforms/vtex/resolvers/query.ts
@@ -1,6 +1,6 @@
+import { RedirectError, BadRequestError } from '../../errors'
 import { mutateChannelContext, mutateLocaleContext } from '../utils/contex'
 import { enhanceSku } from '../utils/enhanceSku'
-import { BadRequestError } from '../utils/errors'
 import {
   findChannel,
   findLocale,
@@ -55,13 +55,15 @@ export const Query = {
         // On standard VTEX PDP routes /slug/p does not contain sku ids. We need
         // to figure out the sku id before returning a product
         const products = await commerce.search.slug(slug)
-        const skuId = products?.[0]?.items[0]?.itemId
+        const product = products?.[0]
+        const skuId = product?.items[0]?.itemId
+        const location = skuId && `/${product.linkText}-${skuId}/p`
 
         if (skuId == null) {
           throw new BadRequestError(`Could not find product for slug ${slug}`)
         }
 
-        return skuLoader.load(skuId)
+        throw new RedirectError(301, location)
       }
     }
 
diff --git a/packages/api/src/platforms/vtex/utils/errors.ts b/packages/api/src/platforms/vtex/utils/errors.ts
deleted file mode 100644
index ddbcef8b28..0000000000
--- a/packages/api/src/platforms/vtex/utils/errors.ts
+++ /dev/null
@@ -1,13 +0,0 @@
-export class BadRequestError extends Error {
-  constructor(message: string) {
-    super(message)
-    this.name = 'BadRequestError'
-  }
-}
-
-export class NotFoundError extends Error {
-  constructor(message: string) {
-    super(message)
-    this.name = 'NotFoundError'
-  }
-}