diff --git a/packages/next/client/index.tsx b/packages/next/client/index.tsx
index 86bdc3f6a275b1..e4e62b483ce031 100644
--- a/packages/next/client/index.tsx
+++ b/packages/next/client/index.tsx
@@ -18,13 +18,20 @@ import {
   assign,
 } from '../shared/lib/router/utils/querystring'
 import { setConfig } from '../shared/lib/runtime-config'
-import { getURL, loadGetInitialProps, NEXT_DATA, ST } from '../shared/lib/utils'
+import {
+  getURL,
+  loadGetInitialProps,
+  NextWebVitalsMetric,
+  NEXT_DATA,
+  ST,
+} from '../shared/lib/utils'
 import { Portal } from './portal'
 import initHeadManager from './head-manager'
 import PageLoader, { StyleSheetTuple } from './page-loader'
 import measureWebVitals from './performance-relayer'
 import { RouteAnnouncer } from './route-announcer'
 import { createRouter, makePublicRouterInstance } from './router'
+import { webVitalsCallbacks } from '../vitals/vitals'
 
 /// <reference types="react-dom/experimental" />
 
@@ -271,7 +278,8 @@ export async function initNext(opts: { webpackHMR?: any } = {}) {
 
     const { component: app, exports: mod } = appEntrypoint
     CachedApp = app as AppComponent
-    if (mod && mod.reportWebVitals) {
+    const exportedReportWebVitals = mod && mod.reportWebVitals
+    if (exportedReportWebVitals) {
       onPerfEntry = ({
         id,
         name,
@@ -291,7 +299,7 @@ export async function initNext(opts: { webpackHMR?: any } = {}) {
           perfStartEntry = entries[0].startTime
         }
 
-        mod.reportWebVitals({
+        const webVitals: NextWebVitalsMetric = {
           id: id || uniqueID,
           name,
           startTime: startTime || perfStartEntry,
@@ -300,7 +308,9 @@ export async function initNext(opts: { webpackHMR?: any } = {}) {
             entryType === 'mark' || entryType === 'measure'
               ? 'custom'
               : 'web-vital',
-        })
+        }
+        exportedReportWebVitals?.(webVitals)
+        webVitalsCallbacks.forEach((callback) => callback(webVitals))
       }
     }
 
diff --git a/packages/next/taskfile.js b/packages/next/taskfile.js
index af761177fe7fe4..85bc0580844968 100644
--- a/packages/next/taskfile.js
+++ b/packages/next/taskfile.js
@@ -938,6 +938,7 @@ export async function compile(task, opts) {
       'pages',
       'lib',
       'client',
+      'vitals',
       'telemetry',
       'shared',
       'server_wasm',
@@ -999,6 +1000,14 @@ export async function client(task, opts) {
   notify('Compiled client files')
 }
 
+export async function vitals(task, opts) {
+  await task
+    .source(opts.src || 'vitals/**/*.+(js|ts|tsx)')
+    .swc('vitals', { dev: opts.dev })
+    .target('dist/vitals')
+  notify('Compiled vitals files')
+}
+
 // export is a reserved keyword for functions
 export async function nextbuildstatic(task, opts) {
   await task
@@ -1055,6 +1064,7 @@ export default async function (task) {
   await task.watch('build/**/*.+(js|ts|tsx)', 'nextbuild', opts)
   await task.watch('export/**/*.+(js|ts|tsx)', 'nextbuildstatic', opts)
   await task.watch('client/**/*.+(js|ts|tsx)', 'client', opts)
+  await task.watch('vitals/**/*.+(js|ts|tsx)', 'vitals', opts)
   await task.watch('lib/**/*.+(js|ts|tsx)', 'lib', opts)
   await task.watch('cli/**/*.+(js|ts|tsx)', 'cli', opts)
   await task.watch('telemetry/**/*.+(js|ts|tsx)', 'telemetry', opts)
diff --git a/packages/next/vitals.d.ts b/packages/next/vitals.d.ts
new file mode 100644
index 00000000000000..de7874c7a584ff
--- /dev/null
+++ b/packages/next/vitals.d.ts
@@ -0,0 +1 @@
+export * from './dist/vitals/index'
diff --git a/packages/next/vitals.js b/packages/next/vitals.js
new file mode 100644
index 00000000000000..6b6964b06d9381
--- /dev/null
+++ b/packages/next/vitals.js
@@ -0,0 +1 @@
+module.exports = require('./dist/vitals/index')
diff --git a/packages/next/vitals/index.tsx b/packages/next/vitals/index.tsx
new file mode 100644
index 00000000000000..c7298ecc671dee
--- /dev/null
+++ b/packages/next/vitals/index.tsx
@@ -0,0 +1 @@
+export { useWebVitalsReport } from './vitals'
diff --git a/packages/next/vitals/vitals.tsx b/packages/next/vitals/vitals.tsx
new file mode 100644
index 00000000000000..857e285a2b3e4b
--- /dev/null
+++ b/packages/next/vitals/vitals.tsx
@@ -0,0 +1,18 @@
+import { useEffect, useState } from 'react'
+import { NextWebVitalsMetric } from '../pages/_app'
+
+type ReportWebVitalsCallback = (webVitals: NextWebVitalsMetric) => any
+export const webVitalsCallbacks = new Set<ReportWebVitalsCallback>()
+
+export function useWebVitalsReport(callback: ReportWebVitalsCallback) {
+  // call on initial render, in a very early phase
+  useState(() => {
+    webVitalsCallbacks.add(callback)
+  })
+
+  useEffect(() => {
+    return () => {
+      webVitalsCallbacks.delete(callback)
+    }
+  })
+}
diff --git a/test/integration/relay-analytics/test/hook-impl-app.js b/test/integration/relay-analytics/test/hook-impl-app.js
new file mode 100644
index 00000000000000..bc45abcbb42615
--- /dev/null
+++ b/test/integration/relay-analytics/test/hook-impl-app.js
@@ -0,0 +1,14 @@
+/* global localStorage */
+import { useWebVitalsReport } from 'next/vitals'
+
+export default function MyApp({ Component, pageProps }) {
+  useWebVitalsReport((data) => {
+    localStorage.setItem(
+      data.name || data.entryType,
+      data.value !== undefined ? data.value : data.startTime
+    )
+  })
+  return <Component {...pageProps} />
+}
+
+export function reportWebVitals() {}
diff --git a/test/integration/relay-analytics/test/index.test.js b/test/integration/relay-analytics/test/index.test.js
index 495cdfc974da4d..c2130602653d8d 100644
--- a/test/integration/relay-analytics/test/index.test.js
+++ b/test/integration/relay-analytics/test/index.test.js
@@ -1,29 +1,67 @@
 /* eslint-env jest */
 
 import { join } from 'path'
+import fs from 'fs-extra'
 import webdriver from 'next-webdriver'
-import { killApp, findPort, nextBuild, nextStart, check } from 'next-test-utils'
+import {
+  File,
+  killApp,
+  findPort,
+  nextBuild,
+  nextStart,
+  check,
+  waitFor,
+} from 'next-test-utils'
 
 const appDir = join(__dirname, '../')
+const customApp = new File(join(appDir, 'pages/_app.js'))
+const hookImplCustomAppContent = fs.readFileSync(
+  join(__dirname, 'hook-impl-app.js'),
+  { encoding: 'utf-8' }
+)
 let appPort
 let server
+let stdout
 jest.setTimeout(1000 * 60 * 2)
 
+async function buildApp() {
+  appPort = await findPort()
+  ;({ stdout } = await nextBuild(appDir, [], {
+    env: { VERCEL_ANALYTICS_ID: 'test' },
+    stdout: true,
+  }))
+  server = await nextStart(appDir, appPort)
+}
+async function killServer() {
+  await killApp(server)
+}
+
 describe('Analytics relayer', () => {
-  let stdout
-  beforeAll(async () => {
-    appPort = await findPort()
-    ;({ stdout } = await nextBuild(appDir, [], {
-      env: { VERCEL_ANALYTICS_ID: 'test' },
-      stdout: true,
-    }))
-    server = await nextStart(appDir, appPort)
+  describe('exported analytics', () => {
+    beforeAll(async () => await buildApp())
+    afterAll(async () => await killServer())
+    runTest()
   })
-  afterAll(() => killApp(server))
 
+  describe('Hook based analytics', () => {
+    beforeAll(async () => {
+      customApp.write(hookImplCustomAppContent)
+      await buildApp()
+    })
+
+    afterAll(async () => {
+      customApp.restore()
+      await killServer()
+    })
+    runTest()
+  })
+})
+
+function runTest() {
   it('Relays the data to user code', async () => {
     const browser = await webdriver(appPort, '/')
     await browser.waitForElementByCss('h1')
+
     const h1Text = await browser.elementByCss('h1').text()
     const data = parseFloat(
       await browser.eval('localStorage.getItem("Next.js-hydration")')
@@ -87,4 +125,4 @@ describe('Analytics relayer', () => {
     expect(stdout).toMatch('Next.js Analytics')
     await browser.close()
   })
-})
+}