diff --git a/lib/revert.js b/lib/revert.js
index 82b68ce..bbc606f 100644
--- a/lib/revert.js
+++ b/lib/revert.js
@@ -16,7 +16,7 @@ function revert(h, node) {
   if (subtype === 'collapsed') {
     suffix += '[]'
   } else if (subtype === 'full') {
-    suffix += '[' + node.identifier + ']'
+    suffix += '[' + (node.label || node.identifier) + ']'
   }
 
   if (node.type === 'imageReference') {
diff --git a/test/image-reference.js b/test/image-reference.js
index 89eb321..9eb5593 100644
--- a/test/image-reference.js
+++ b/test/image-reference.js
@@ -66,5 +66,18 @@ test('ImageReference', function(t) {
     'should transform `imageReference`s to `img`s'
   )
 
+  t.deepEqual(
+    to(
+      u('imageReference', {
+        identifier: 'tango',
+        label: 'Tango',
+        referenceType: 'full',
+        alt: 'uniform'
+      })
+    ),
+    u('text', '![uniform][Tango]'),
+    'should fall back on the label on a full `imageReference` (GH-22)'
+  )
+
   t.end()
 })
diff --git a/test/link-reference.js b/test/link-reference.js
index 2118b8b..cb94e42 100644
--- a/test/link-reference.js
+++ b/test/link-reference.js
@@ -69,5 +69,18 @@ test('LinkReference', function(t) {
     'should transform `linkReference`s to `a`s'
   )
 
+  t.deepEqual(
+    to(
+      u('linkReference', {
+        identifier: 'oscar',
+        label: 'Oscar',
+        referenceType: 'full',
+        alt: 'papa'
+      })
+    ),
+    u('text', '![papa][Oscar]'),
+    'should fall back on the label on a full `linkReference` (GH-22)'
+  )
+
   t.end()
 })