diff --git a/compiler/rustc_ast/src/ast.rs b/compiler/rustc_ast/src/ast.rs
index 30c54ef2d3c41..1bdbf22d10de1 100644
--- a/compiler/rustc_ast/src/ast.rs
+++ b/compiler/rustc_ast/src/ast.rs
@@ -36,6 +36,7 @@ use rustc_macros::{Decodable, Encodable, HashStable_Generic};
 use rustc_span::source_map::{respan, Spanned};
 use rustc_span::symbol::{kw, sym, Ident, Symbol};
 use rustc_span::{ErrorGuaranteed, Span, DUMMY_SP};
+use std::borrow::Cow;
 use std::cmp;
 use std::fmt;
 use std::mem;
@@ -2264,7 +2265,7 @@ impl std::fmt::Debug for InlineAsmOptions {
 
 #[derive(Clone, PartialEq, Encodable, Decodable, Debug, Hash, HashStable_Generic)]
 pub enum InlineAsmTemplatePiece {
-    String(String),
+    String(Cow<'static, str>),
     Placeholder { operand_idx: usize, modifier: Option<char>, span: Span },
 }
 
diff --git a/compiler/rustc_builtin_macros/src/asm.rs b/compiler/rustc_builtin_macros/src/asm.rs
index 64238e81b2666..53b8147d48e4a 100644
--- a/compiler/rustc_builtin_macros/src/asm.rs
+++ b/compiler/rustc_builtin_macros/src/asm.rs
@@ -461,7 +461,7 @@ fn expand_preparsed_asm(
 
     for (i, template_expr) in args.templates.into_iter().enumerate() {
         if i != 0 {
-            template.push(ast::InlineAsmTemplatePiece::String("\n".to_string()));
+            template.push(ast::InlineAsmTemplatePiece::String("\n".into()));
         }
 
         let msg = "asm template must be a string literal";
@@ -529,7 +529,7 @@ fn expand_preparsed_asm(
 
         // Don't treat raw asm as a format string.
         if args.options.contains(ast::InlineAsmOptions::RAW) {
-            template.push(ast::InlineAsmTemplatePiece::String(template_str.to_string()));
+            template.push(ast::InlineAsmTemplatePiece::String(template_str.to_string().into()));
             let template_num_lines = 1 + template_str.matches('\n').count();
             line_spans.extend(std::iter::repeat(template_sp).take(template_num_lines));
             continue;
@@ -579,7 +579,7 @@ fn expand_preparsed_asm(
         for piece in unverified_pieces {
             match piece {
                 parse::Piece::String(s) => {
-                    template.push(ast::InlineAsmTemplatePiece::String(s.to_string()))
+                    template.push(ast::InlineAsmTemplatePiece::String(s.to_string().into()))
                 }
                 parse::Piece::NextArgument(arg) => {
                     let span = arg_spans.next().unwrap_or(template_sp);
diff --git a/compiler/rustc_codegen_cranelift/src/inline_asm.rs b/compiler/rustc_codegen_cranelift/src/inline_asm.rs
index c6b26dd873bdc..a4bec1b2b9db2 100644
--- a/compiler/rustc_codegen_cranelift/src/inline_asm.rs
+++ b/compiler/rustc_codegen_cranelift/src/inline_asm.rs
@@ -46,9 +46,7 @@ pub(crate) fn codegen_inline_asm_terminator<'tcx>(
     // Used by panic_abort on Windows, but uses a syntax which only happens to work with
     // asm!() by accident and breaks with the GNU assembler as well as global_asm!() for
     // the LLVM backend.
-    if template.len() == 1
-        && template[0] == InlineAsmTemplatePiece::String("int $$0x29".to_string())
-    {
+    if template.len() == 1 && template[0] == InlineAsmTemplatePiece::String("int $$0x29".into()) {
         fx.bcx.ins().trap(TrapCode::User(1));
         return;
     }
diff --git a/compiler/rustc_codegen_cranelift/src/intrinsics/llvm_x86.rs b/compiler/rustc_codegen_cranelift/src/intrinsics/llvm_x86.rs
index d454f3c1de7e4..025bb8a6a1b70 100644
--- a/compiler/rustc_codegen_cranelift/src/intrinsics/llvm_x86.rs
+++ b/compiler/rustc_codegen_cranelift/src/intrinsics/llvm_x86.rs
@@ -41,7 +41,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
                     shl rdx, 32
                     or rax, rdx
                     "
-                    .to_string(),
+                    .into(),
                 )],
                 &[
                     CInlineAsmOperand::In {
@@ -463,7 +463,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
             // into 0x80000000 for which Cranelift doesn't have a native instruction.
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String(format!("cvttps2dq xmm0, xmm0"))],
+                &[InlineAsmTemplatePiece::String("cvttps2dq xmm0, xmm0".into())],
                 &[CInlineAsmOperand::InOut {
                     reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
                     _late: true,
@@ -867,7 +867,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String(asm.to_string())],
+                &[InlineAsmTemplatePiece::String(asm.into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::ax)),
@@ -906,7 +906,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String(format!("pcmpestri xmm0, xmm1, {imm8}"))],
+                &[InlineAsmTemplatePiece::String(format!("pcmpestri xmm0, xmm1, {imm8}").into())],
                 &[
                     CInlineAsmOperand::In {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
@@ -959,7 +959,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String(format!("pcmpestrm xmm0, xmm1, {imm8}"))],
+                &[InlineAsmTemplatePiece::String(format!("pcmpestrm xmm0, xmm1, {imm8}").into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
@@ -1007,7 +1007,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String(format!("pclmulqdq xmm0, xmm1, {imm8}"))],
+                &[InlineAsmTemplatePiece::String(format!("pclmulqdq xmm0, xmm1, {imm8}").into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
@@ -1044,7 +1044,9 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String(format!("aeskeygenassist xmm0, xmm0, {imm8}"))],
+                &[InlineAsmTemplatePiece::String(
+                    format!("aeskeygenassist xmm0, xmm0, {imm8}").into(),
+                )],
                 &[CInlineAsmOperand::InOut {
                     reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
                     _late: true,
@@ -1063,7 +1065,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("aesimc xmm0, xmm0".to_string())],
+                &[InlineAsmTemplatePiece::String("aesimc xmm0, xmm0".into())],
                 &[CInlineAsmOperand::InOut {
                     reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
                     _late: true,
@@ -1083,7 +1085,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("aesenc xmm0, xmm1".to_string())],
+                &[InlineAsmTemplatePiece::String("aesenc xmm0, xmm1".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
@@ -1109,7 +1111,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("aesenclast xmm0, xmm1".to_string())],
+                &[InlineAsmTemplatePiece::String("aesenclast xmm0, xmm1".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
@@ -1135,7 +1137,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("aesdec xmm0, xmm1".to_string())],
+                &[InlineAsmTemplatePiece::String("aesdec xmm0, xmm1".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
@@ -1161,7 +1163,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("aesdeclast xmm0, xmm1".to_string())],
+                &[InlineAsmTemplatePiece::String("aesdeclast xmm0, xmm1".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm0)),
@@ -1199,7 +1201,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String(format!("sha1rnds4 xmm1, xmm2, {func}"))],
+                &[InlineAsmTemplatePiece::String(format!("sha1rnds4 xmm1, xmm2, {func}").into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm1)),
@@ -1225,7 +1227,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("sha1msg1 xmm1, xmm2".to_string())],
+                &[InlineAsmTemplatePiece::String("sha1msg1 xmm1, xmm2".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm1)),
@@ -1251,7 +1253,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("sha1msg2 xmm1, xmm2".to_string())],
+                &[InlineAsmTemplatePiece::String("sha1msg2 xmm1, xmm2".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm1)),
@@ -1277,7 +1279,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("sha1nexte xmm1, xmm2".to_string())],
+                &[InlineAsmTemplatePiece::String("sha1nexte xmm1, xmm2".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm1)),
@@ -1304,7 +1306,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("sha256rnds2 xmm1, xmm2".to_string())],
+                &[InlineAsmTemplatePiece::String("sha256rnds2 xmm1, xmm2".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm1)),
@@ -1335,7 +1337,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("sha256msg1 xmm1, xmm2".to_string())],
+                &[InlineAsmTemplatePiece::String("sha256msg1 xmm1, xmm2".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm1)),
@@ -1361,7 +1363,7 @@ pub(crate) fn codegen_x86_llvm_intrinsic_call<'tcx>(
 
             codegen_inline_asm_inner(
                 fx,
-                &[InlineAsmTemplatePiece::String("sha256msg2 xmm1, xmm2".to_string())],
+                &[InlineAsmTemplatePiece::String("sha256msg2 xmm1, xmm2".into())],
                 &[
                     CInlineAsmOperand::InOut {
                         reg: InlineAsmRegOrRegClass::Reg(InlineAsmReg::X86(X86InlineAsmReg::xmm1)),