diff --git a/pkg/elemental/components/BuildMedia.vue b/pkg/elemental/components/BuildMedia.vue
index f11538a..e941c36 100644
--- a/pkg/elemental/components/BuildMedia.vue
+++ b/pkg/elemental/components/BuildMedia.vue
@@ -9,6 +9,7 @@ import {
   getOperatorVersion,
   checkGatedFeatureCompatibility,
   BUILD_MEDIA_RAW_SUPPORT,
+  BUILD_MEDIA_ARCH_SUPPORT,
   CHANNEL_NO_LONGER_IN_SYNC,
   ALL_AREAS,
   ALL_MODES,
@@ -28,6 +29,8 @@ export const MEDIA_TYPES = {
   }
 };
 
+const SPECIAL_DELIMITATOR = ':::::';
+
 export default {
   name:       'BuildMedia',
   components: {
@@ -93,12 +96,25 @@ export default {
         const selectedFilterType = neu === MEDIA_TYPES.ISO.type ? MEDIA_TYPES.ISO.type : MEDIA_TYPES.RAW.filterType;
 
         this.filteredManagedOsVersions = this.managedOsVersions.filter(v => v.spec?.type === selectedFilterType) || [];
-        this.buildMediaOsVersions = this.filteredManagedOsVersions.map((f) => {
-          return {
-            label: `${ f.spec?.metadata?.displayName } ${ f.spec?.version } ${ this.supportChannelNoLongerInSync && typeof f.inSync === 'boolean' && !f.inSync ? '(deprecated)' : '' }`,
-            value: neu === MEDIA_TYPES.ISO.type ? f.spec?.metadata?.uri : f.spec?.metadata?.upgradeImage,
-          };
+        const buildMediaOsVersions = [];
+
+        this.filteredManagedOsVersions.forEach((osVersion) => {
+          if (this.supportBuildMediaArchitecture && osVersion.spec?.metadata?.platforms?.length) {
+            osVersion.spec?.metadata?.platforms.forEach((arch) => {
+              buildMediaOsVersions.push({
+                label: `${ osVersion.spec?.metadata?.displayName } ${ osVersion.spec?.version } - ${arch}${ this.supportChannelNoLongerInSync && typeof osVersion.inSync === 'boolean' && !osVersion.inSync ? ' - (deprecated)' : '' }`,
+                value: `${neu === MEDIA_TYPES.ISO.type ? osVersion.spec?.metadata?.uri : osVersion.spec?.metadata?.upgradeImage}${SPECIAL_DELIMITATOR}${arch}`,
+              });
+            });
+          } else {
+            buildMediaOsVersions.push({
+              label: `${ osVersion.spec?.metadata?.displayName } ${ osVersion.spec?.version } ${ this.supportChannelNoLongerInSync && typeof osVersion.inSync === 'boolean' && !osVersion.inSync ? '(deprecated)' : '' }`,
+              value: neu === MEDIA_TYPES.ISO.type ? osVersion.spec?.metadata?.uri : osVersion.spec?.metadata?.upgradeImage,
+            });
+          }
         });
+
+        this.buildMediaOsVersions = buildMediaOsVersions;
       }
     }
   },
@@ -106,6 +122,9 @@ export default {
     supportChannelNoLongerInSync() {
       return checkGatedFeatureCompatibility(ALL_AREAS, ALL_MODES, CHANNEL_NO_LONGER_IN_SYNC, this.operatorVersion);
     },
+    supportBuildMediaArchitecture() {
+      return checkGatedFeatureCompatibility(this.resource, this.mode, BUILD_MEDIA_ARCH_SUPPORT, this.operatorVersion);
+    },
     isRawDiskImageBuildSupported() {
       const check = checkGatedFeatureCompatibility(this.resource, this.mode, BUILD_MEDIA_RAW_SUPPORT, this.operatorVersion);
 
@@ -188,13 +207,21 @@ export default {
       const machineRegName = this.displayRegEndpoints ? this.registrationEndpointSelected.split('/')[1] : this.registrationEndpoint.split('/')[1];
       const machineRegNamespace = this.displayRegEndpoints ? this.registrationEndpointSelected.split('/')[0] : this.registrationEndpoint.split('/')[0];
 
+      let targetPlatform = '';
+      let baseImage = this.buildMediaOsVersionSelected;
+
+      if (this.supportBuildMediaArchitecture && this.buildMediaOsVersionSelected.includes(SPECIAL_DELIMITATOR)) {
+        targetPlatform = this.buildMediaOsVersionSelected.split(SPECIAL_DELIMITATOR)[1];
+        baseImage = this.buildMediaOsVersionSelected.split(SPECIAL_DELIMITATOR)[0];
+      }
+
       const seedImageObject = {
         metadata: {
           name:      `media-image-reg-${ machineRegName }-${ randomStr(8, CHARSET.ALPHA_LOWER ) }`,
           namespace: 'fleet-default'
         },
         spec: {
-          baseImage:       this.buildMediaOsVersionSelected,
+          baseImage,
           registrationRef: {
             name:      machineRegName,
             namespace: machineRegNamespace
@@ -207,6 +234,10 @@ export default {
         seedImageObject.spec.type = this.buildMediaTypeSelected;
       }
 
+      if (targetPlatform) {
+        seedImageObject.spec.targetPlatform = targetPlatform;
+      }
+
       const seedImageModel = await this.$store.dispatch('management/create', seedImageObject);
 
       try {
diff --git a/pkg/elemental/utils/feature-versioning.ts b/pkg/elemental/utils/feature-versioning.ts
index d735177..5d6cc66 100644
--- a/pkg/elemental/utils/feature-versioning.ts
+++ b/pkg/elemental/utils/feature-versioning.ts
@@ -17,6 +17,7 @@ export const ALL_MODES:string = 'all-modes';
 // features to be gated to specific operator versions
 export const MACH_REG_CONFIG_DEFAULTS:string = 'machine-reg-config-defaults';
 export const BUILD_MEDIA_RAW_SUPPORT:string = 'build-media-raw-support';
+export const BUILD_MEDIA_ARCH_SUPPORT:string = 'build-media-arch-support';
 export const DELETE_NO_LONGER_IN_SYNC_CHANNELS:string = 'delete-no-longer-in-sync-channels';
 export const CHANNEL_NO_LONGER_IN_SYNC:string = 'channel-no-longer-in-sync';
 
@@ -39,6 +40,18 @@ const FEATURES_GATING:FeaturesGatingConfig[] = [
     minOperatorVersion: '1.6.2',
     features:           [BUILD_MEDIA_RAW_SUPPORT]
   },
+  {
+    area:               ELEMENTAL_TYPES.DASHBOARD,
+    mode:               [_VIEW],
+    minOperatorVersion: '1.6.3',
+    features:           [BUILD_MEDIA_ARCH_SUPPORT]
+  },
+  {
+    area:               ELEMENTAL_SCHEMA_IDS.MACHINE_REGISTRATIONS,
+    mode:               [_VIEW],
+    minOperatorVersion: '1.6.3',
+    features:           [BUILD_MEDIA_ARCH_SUPPORT]
+  },
   {
     area:               ELEMENTAL_SCHEMA_IDS.MANAGED_OS_VERSION_CHANNELS,
     mode:               [_CREATE, _EDIT, _DETAIL, _VIEW],