diff --git a/src/__tests__/format.test.js b/src/__tests__/format.test.js
index 8e0f5de4..187ea52e 100644
--- a/src/__tests__/format.test.js
+++ b/src/__tests__/format.test.js
@@ -1,6 +1,6 @@
-import format from '../format';
+import format, { unMask } from '../format';
 
-describe('format.js', () => {
+describe('default export', () => {
   it('should be a function', () => {
     expect(format).toEqual(expect.any(Function));
   });
@@ -80,3 +80,26 @@ describe('format.js', () => {
     expect(format('365038704', '###-##-####')).toBe('365-03-8704');
   });
 });
+
+describe('.unMask()', () => {
+  it('should return the entry value without the mask', () => {
+    // time with seconds
+    expect(unMask('11:15:15', '##:##:##')).toBe('111515');
+    // hours and minutes
+    expect(unMask('20h15m', '##h##m')).toBe('2015');
+    // date-time
+    expect(unMask('27/10/2016 23:15', '##/##/#### ##:##')).toBe('271020162315');
+    // credit card
+    expect(unMask('4532 4782 5524 7634', '#### #### #### ####')).toBe('4532478255247634');
+    // phone number
+    expect(unMask('(999) 999-9999', '(###) ###-####')).toBe('9999999999');
+    // phone number (US)
+    expect(unMask('+1 (999) 999-9999', '+1 (###) ###-####')).toBe('9999999999');
+    // CPF
+    expect(unMask('390.533.447-05', '###.###.###-##')).toBe('39053344705');
+    // CPNJ
+    expect(unMask('53.288.196/0001-28', '##.###.###/####-##')).toBe('53288196000128');
+    // Social Security number
+    expect(unMask('365-03-8704', '###-##-####')).toBe('365038704');
+  });
+});
diff --git a/src/directive.js b/src/directive.js
index 295adc03..c7fa2499 100644
--- a/src/directive.js
+++ b/src/directive.js
@@ -1,5 +1,5 @@
 /* eslint-disable no-param-reassign */
-import format from './format';
+import format, { unMask } from './format';
 import { trigger, queryInputElementInside } from './utils';
 import { isAndroid, isChrome } from './utils/env';
 
@@ -21,6 +21,7 @@ function updateValue(el, force = false) {
   }
 
   el.dataset.previousValue = value;
+  el.dataset.unmaskedValue = unMask(value, mask);
 }
 
 /**
diff --git a/src/format.js b/src/format.js
index 31090d12..020b451a 100644
--- a/src/format.js
+++ b/src/format.js
@@ -1,48 +1,21 @@
 /* eslint-disable no-param-reassign, no-unused-expressions */
 
 /**
- * Simple format function borrowed from PureMask.js
- * {@link https://github.com/romulobrasil/PureMask.js}
+ * Applies mask to data.
  *
  * @param {String} text String to mask (input value)
  * @param {String} [wholeMask] Mask format, like `####-##`
  * @returns {string} Formatted text
  */
-export default function (text, wholeMask) {
-  if (!wholeMask) return text;
-
-  const maskStartRegExp = /^([^#ANX]+)/;
-
-  if (+text.length === 1 && maskStartRegExp.test(wholeMask)) {
-    text = maskStartRegExp.exec(wholeMask)[0] + text;
-  }
-
+export const mask = (text, wholeMask) => {
   let newText = '';
   let charOffset = 0;
 
-  // Cleans data to  avoid value loss on dynamic mask changing
-  for (let maskIndex = 0; maskIndex < wholeMask.length; maskIndex += 1) {
-    const mask = wholeMask.charAt(maskIndex);
-    switch (mask) {
-      case '#':
-        break;
-      case 'A':
-        break;
-      case '?':
-        break;
-      case 'N':
-        break;
-      case 'X':
-        break;
-      default:
-        text = text.replace(mask, '');
-    }
-  }
   for (let maskIndex = 0, x = 1; x && maskIndex < wholeMask.length; maskIndex += 1) {
     const char = text.charAt(maskIndex - charOffset);
-    const mask = wholeMask.charAt(maskIndex);
+    const maskChar = wholeMask.charAt(maskIndex);
 
-    switch (mask) {
+    switch (maskChar) {
       case '#':
         /\d/.test(char) ? newText += char : x = 0;
         break;
@@ -60,11 +33,11 @@ export default function (text, wholeMask) {
         newText += char;
         break;
       default:
-        newText += mask;
+        newText += maskChar;
 
         // preserve characters that are in the same spot we need to insert a mask
         // character by shifting the data over to the right (issue #5, & #7)
-        if (char && char !== mask) {
+        if (char && char !== maskChar) {
           text = ` ${text}`;
         }
 
@@ -72,4 +45,66 @@ export default function (text, wholeMask) {
     }
   }
   return newText;
+};
+
+/**
+ * Returns text without mask-provided delimiters
+ * @example
+ * unMask('11:12', '##:##'); // -> 1112
+ *
+ * @param {String} text - String to clean (input value)
+ * @param {String} [wholeMask] - Mask format, like `####-##`
+ * @returns {string} Cleaned text
+ */
+export const unMask = (text, wholeMask) => {
+  for (let maskIndex = 0; maskIndex < wholeMask.length; maskIndex += 1) {
+    const maskChar = wholeMask.charAt(maskIndex);
+    switch (maskChar) {
+      case '#':
+        break;
+      case 'A':
+        break;
+      case '?':
+        break;
+      case 'N':
+        break;
+      case 'X':
+        break;
+      default:
+        text = text.replace(maskChar, '');
+    }
+  }
+
+  return text;
+};
+
+/**
+ * Prepares data.
+ *
+ * @param {String} text String to prepare (input value)
+ * @param {String} [wholeMask] Mask format, like `####-##`
+ * @returns {string} Prepared text
+ */
+export const prepare = (text, wholeMask) => {
+  const maskStartRegExp = /^([^#ANX]+)/;
+
+  if (+text.length === 1 && maskStartRegExp.test(wholeMask)) {
+    text = maskStartRegExp.exec(wholeMask)[0] + text;
+  }
+
+  return text;
+};
+
+/**
+ * Simple format function borrowed from PureMask.js
+ * {@link https://github.com/romulobrasil/PureMask.js}
+ *
+ * @param {String} text String to mask (input value)
+ * @param {String} [wholeMask] Mask format, like `####-##`
+ * @returns {string} Formatted text
+ */
+export default function (text, wholeMask) {
+  if (!wholeMask) return text;
+
+  return mask(unMask(prepare(text, wholeMask), wholeMask), wholeMask);
 }