layout | title | description | biddercode | media_types | tcfeu_supported | gvl_id | multiformat_supported | coppa_supported | gpp_supported | gpp_sids | schain_supported | dchain_supported | usp_supported | fpd_supported | dsa_supported | deals_supported | safeframes_ok | userIds | pbjs | pbs | pbs_app_supported | prebid_member | floors_supported | ortb_blocking_supported | privacy_sandbox | sidebarType |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
bidder |
Smart AdServer |
Prebid Smart AdServer Bidder Adapter |
smartadserver |
display, video, native, audio |
true |
45 |
will-bid-on-any |
true |
true |
tcfca, tcfeu, usnat, usstate_all, usp |
true |
false |
true |
true |
true |
true |
true |
all |
true |
true |
true |
false |
true |
true |
false |
1 |
The Smart AdServer bidder adapter requires setup and approval from the Equativ (former Smart AdServer) service team. Please reach out to your account manager for more information and start using it.
{: .table .table-bordered .table-striped }
Name | Scope | Description | Example | Type |
---|---|---|---|---|
networkId |
required for Prebid Server | The network identifier you have been provided with | 1234 |
integer |
siteId |
required for Prebid.js | The placement site ID | 1234 |
integer |
pageId |
required for Prebid.js | The placement page ID | 1234 |
integer |
formatId |
required for Prebid.js | The placement format ID | 1234 |
integer |
domain |
optional | The network domain (default see example) | 'http://prg.smartadserver.com', 'https://prg.smartadserver.com' |
string |
target |
optional | The keyword targeting | 'sport=tennis' |
string |
bidfloor |
optional | Bid floor for this placement in USD or in the currency specified by the currency parameter. (Default: 0.0 ) |
0.42 |
float |
appName |
optional | Mobile application name | 'Smart AdServer Preview' |
string |
buId |
optional | Mobile application bundle ID | 'com.smartadserver.android.dashboard' |
string |
ckId |
optional | Unique Smart AdServer user ID | 1234567890123456789 |
integer |
video |
optional | Parameter object for instream video. See video Object | {} |
object |
schain |
optional | Supply Chain | '1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com' |
string |
Note: The site, page and format identifiers have to all be provided (for Prebid.js) or all empty (for Prebid Server).
{: .table .table-bordered .table-striped }
Name | Scope | Description | Example | Type |
---|---|---|---|---|
protocol |
optional | Maximum open RTB video protocol supported | 8 (VAST 4.0 wrapper) |
integer |
startDelay |
optional | Allowed values: 1 (generic pre-roll, default), 2 (generic mid-roll), 3 (generic post-roll) | 1 |
integer |
{: .table .table-bordered .table-striped }
Type | Support |
---|---|
banner |
Supported |
video |
Supported |
audio |
Supported |
native |
Not currently supported |
{: .table .table-bordered .table-striped }
Type | Support |
---|---|
banner |
Supported |
video |
Supported |
audio |
Supported |
native |
Supported |
Coppa is supported by our prebid server adapter but not by our prebid.js adapter.
Without site/page/format:
"imp": [{
"id": "some-impression-id",
"banner": {
"format": [{
"w": 600,
"h": 500
}, {
"w": 300,
"h": 600
}]
},
"ext": {
"smartadserver": {
"networkId": 73
}
}
}]
With site/page/format:
"imp": [{
"id": "some-impression-id",
"banner": {
"format": [{
"w": 600,
"h": 500
}, {
"w": 300,
"h": 600
}]
},
"ext": {
"smartadserver": {
"networkId": 73,
"siteId": 1,
"pageId": 2,
"formatId": 3
}
}
}]