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smartadserver.md

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layout title description biddercode media_types tcfeu_supported gvl_id multiformat_supported coppa_supported gpp_supported gpp_sids schain_supported dchain_supported usp_supported fpd_supported dsa_supported deals_supported safeframes_ok userIds pbjs pbs pbs_app_supported prebid_member floors_supported ortb_blocking_supported privacy_sandbox sidebarType
bidder
Smart AdServer
Prebid Smart AdServer Bidder Adapter
smartadserver
display, video, native, audio
true
45
will-bid-on-any
true
true
tcfca, tcfeu, usnat, usstate_all, usp
true
false
true
true
true
true
true
all
true
true
true
false
true
true
false
1

Registration

The Smart AdServer bidder adapter requires setup and approval from the Equativ (former Smart AdServer) service team. Please reach out to your account manager for more information and start using it.

Bid params

{: .table .table-bordered .table-striped }

Name Scope Description Example Type
networkId required for Prebid Server The network identifier you have been provided with 1234 integer
siteId required for Prebid.js The placement site ID 1234 integer
pageId required for Prebid.js The placement page ID 1234 integer
formatId required for Prebid.js The placement format ID 1234 integer
domain optional The network domain (default see example) 'http://prg.smartadserver.com', 'https://prg.smartadserver.com' string
target optional The keyword targeting 'sport=tennis' string
bidfloor optional Bid floor for this placement in USD or in the currency specified by the currency parameter. (Default: 0.0) 0.42 float
appName optional Mobile application name 'Smart AdServer Preview' string
buId optional Mobile application bundle ID 'com.smartadserver.android.dashboard' string
ckId optional Unique Smart AdServer user ID 1234567890123456789 integer
video optional Parameter object for instream video. See video Object {} object
schain optional Supply Chain '1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com' string

Note: The site, page and format identifiers have to all be provided (for Prebid.js) or all empty (for Prebid Server).

Video Object

{: .table .table-bordered .table-striped }

Name Scope Description Example Type
protocol optional Maximum open RTB video protocol supported 8 (VAST 4.0 wrapper) integer
startDelay optional Allowed values: 1 (generic pre-roll, default), 2 (generic mid-roll), 3 (generic post-roll) 1 integer

Supported Media Types (Prebid.js)

{: .table .table-bordered .table-striped }

Type Support
banner Supported
video Supported
audio Supported
native Not currently supported

Supported Media Types (Prebid Server)

{: .table .table-bordered .table-striped }

Type Support
banner Supported
video Supported
audio Supported
native Supported

Coppa support

Coppa is supported by our prebid server adapter but not by our prebid.js adapter.

Examples

Without site/page/format:

  "imp": [{
    "id": "some-impression-id",
    "banner": {
      "format": [{
        "w": 600,
        "h": 500
      }, {
        "w": 300,
        "h": 600
      }]
    },
    "ext": {
      "smartadserver": {
        "networkId": 73
      }
    }
  }]

With site/page/format:

  "imp": [{
    "id": "some-impression-id",
    "banner": {
      "format": [{
        "w": 600,
        "h": 500
      }, {
        "w": 300,
        "h": 600
      }]
    },
    "ext": {
      "smartadserver": {
        "networkId": 73,
        "siteId": 1,
        "pageId": 2,
        "formatId": 3
      }
    }
  }]