diff --git a/src/adapters/pubmatic.js b/src/adapters/pubmatic.js
index 434097e98c5..c039c4eac7a 100644
--- a/src/adapters/pubmatic.js
+++ b/src/adapters/pubmatic.js
@@ -118,7 +118,7 @@ var PubmaticAdapter = function PubmaticAdapter() {
         adResponse.adSlot = bid.adSlot;
         adResponse.cpm = Number(adUnitInfo.bid);
         adResponse.ad = unescape(adUnit.creative_tag);  // jshint ignore:line
-        adResponse.ad += utils.createTrackPixelHtml(decodeURIComponent(adUnit.tracking_url));
+        adResponse.ad += utils.createTrackPixelIframeHtml(decodeURIComponent(adUnit.tracking_url));
         adResponse.width = dimensions[0];
         adResponse.height = dimensions[1];
         adResponse.dealId = adUnitInfo.wdeal;
diff --git a/src/utils.js b/src/utils.js
index 3fe2cf3127b..5cceb65d391 100644
--- a/src/utils.js
+++ b/src/utils.js
@@ -470,6 +470,19 @@ exports.createTrackPixelHtml = function (url) {
   return img;
 };
 
+/**
+ * Creates a snippet of Iframe HTML that retrieves the specified `url`
+ * @param  {string} url plain URL to be requested
+ * @return {string}     HTML snippet that contains the iframe src = set to `url`
+ */
+exports.createTrackPixelIframeHtml = function (url) {
+  if (!url) {
+    return '';
+  }
+
+  return `<iframe frameborder="0" allowtransparency="true" marginheight="0" marginwidth="0" width="0" hspace="0" vspace="0" height="0" style="height:0p;width:0p;display:none;" scrolling="no" src="${encodeURI(url)}"></iframe>`;
+};
+
 /**
  * Returns iframe document in a browser agnostic way
  * @param  {object} iframe reference