diff --git a/src/adapters/bidderFactory.js b/src/adapters/bidderFactory.js
index becc4afc029..e490e17c60d 100644
--- a/src/adapters/bidderFactory.js
+++ b/src/adapters/bidderFactory.js
@@ -66,6 +66,7 @@ import { logWarn, logError, parseQueryStringParameters, delayExecution } from 's
  * @property {('GET'|'POST')} method The type of request which this is.
  * @property {string} url The endpoint for the request. For example, "//bids.example.com".
  * @property {string|object} data Data to be sent in the request.
+ * @property {object} options Content-Type set in the header of the bid request, overrides default 'text/plain'.
  *   If this is a GET request, they'll become query params. If it's a POST request, they'll be added to the body.
  *   Strings will be added as-is. Objects will be unpacked into query params based on key/value mappings, or
  *   JSON-serialized into the Request body.
@@ -233,10 +234,10 @@ export function newBidder(spec) {
                 error: onFailure
               },
               undefined,
-              {
+              Object.assign({
                 method: 'GET',
                 withCredentials: true
-              }
+              }, request.options)
             );
             break;
           case 'POST':
@@ -247,11 +248,11 @@ export function newBidder(spec) {
                 error: onFailure
               },
               typeof request.data === 'string' ? request.data : JSON.stringify(request.data),
-              {
+              Object.assign({
                 method: 'POST',
                 contentType: 'text/plain',
                 withCredentials: true
-              }
+              }, request.options)
             );
             break;
           default:
diff --git a/test/spec/unit/core/bidderFactory_spec.js b/test/spec/unit/core/bidderFactory_spec.js
index 04e4c051365..e91ddcf39a4 100644
--- a/test/spec/unit/core/bidderFactory_spec.js
+++ b/test/spec/unit/core/bidderFactory_spec.js
@@ -147,6 +147,31 @@ describe('bidders created by newBidder', () => {
       });
     });
 
+    it('should make the appropriate POST request when options are passed', () => {
+      const bidder = newBidder(spec);
+      const url = 'test.url.com';
+      const data = { arg: 2 };
+      const options = { contentType: 'application/json'};
+      spec.isBidRequestValid.returns(true);
+      spec.buildRequests.returns({
+        method: 'POST',
+        url: url,
+        data: data,
+        options: options
+      });
+
+      bidder.callBids(MOCK_BIDS_REQUEST);
+
+      expect(ajaxStub.calledOnce).to.equal(true);
+      expect(ajaxStub.firstCall.args[0]).to.equal(url);
+      expect(ajaxStub.firstCall.args[2]).to.equal(JSON.stringify(data));
+      expect(ajaxStub.firstCall.args[3]).to.deep.equal({
+        method: 'POST',
+        contentType: 'application/json',
+        withCredentials: true
+      });
+    });
+
     it('should make the appropriate GET request', () => {
       const bidder = newBidder(spec);
       const url = 'test.url.com';
@@ -169,6 +194,30 @@ describe('bidders created by newBidder', () => {
       });
     });
 
+    it('should make the appropriate GET request when options are passed', () => {
+      const bidder = newBidder(spec);
+      const url = 'test.url.com';
+      const data = { arg: 2 };
+      const opt = { withCredentials: false }
+      spec.isBidRequestValid.returns(true);
+      spec.buildRequests.returns({
+        method: 'GET',
+        url: url,
+        data: data,
+        options: opt
+      });
+
+      bidder.callBids(MOCK_BIDS_REQUEST);
+
+      expect(ajaxStub.calledOnce).to.equal(true);
+      expect(ajaxStub.firstCall.args[0]).to.equal(`${url}?arg=2&`);
+      expect(ajaxStub.firstCall.args[2]).to.be.undefined;
+      expect(ajaxStub.firstCall.args[3]).to.deep.equal({
+        method: 'GET',
+        withCredentials: false
+      });
+    });
+
     it('should make multiple calls if the spec returns them', () => {
       const bidder = newBidder(spec);
       const url = 'test.url.com';