diff --git a/modules/sharethroughBidAdapter.js b/modules/sharethroughBidAdapter.js
index 89484b1c68b..24be8673615 100644
--- a/modules/sharethroughBidAdapter.js
+++ b/modules/sharethroughBidAdapter.js
@@ -1,7 +1,7 @@
 import { registerBidder } from '../src/adapters/bidderFactory.js';
 import * as utils from '../src/utils.js';
 
-const VERSION = '3.3.0';
+const VERSION = '3.3.1';
 const BIDDER_CODE = 'sharethrough';
 const STR_ENDPOINT = 'https://btlr.sharethrough.com/WYu2BXv1/v1';
 const DEFAULT_SIZE = [1, 1];
@@ -31,6 +31,8 @@ export const sharethroughAdapterSpec = {
         strVersion: VERSION
       };
 
+      Object.assign(query, handleUniversalIds(bidRequest));
+
       const nonHttp = sharethroughInternal.getProtocol().indexOf('http') < 0;
       query.secure = nonHttp || (sharethroughInternal.getProtocol().indexOf('https') > -1);
 
@@ -46,20 +48,6 @@ export const sharethroughAdapterSpec = {
         query.us_privacy = bidderRequest.uspConsent
       }
 
-      if (bidRequest.userId && bidRequest.userId.tdid) {
-        query.ttduid = bidRequest.userId.tdid;
-      }
-
-      if (bidRequest.userId && bidRequest.userId.pubcid) {
-        query.pubcid = bidRequest.userId.pubcid;
-      } else if (bidRequest.crumbs && bidRequest.crumbs.pubcid) {
-        query.pubcid = bidRequest.crumbs.pubcid;
-      }
-
-      if (bidRequest.userId && bidRequest.userId.idl_env) {
-        query.idluid = bidRequest.userId.idl_env;
-      }
-
       if (bidRequest.schain) {
         query.schain = JSON.stringify(bidRequest.schain);
       }
@@ -147,6 +135,36 @@ export const sharethroughAdapterSpec = {
   onSetTargeting: (bid) => {}
 };
 
+function handleUniversalIds(bidRequest) {
+  if (!bidRequest.userId) return {};
+
+  const universalIds = {};
+
+  const ttd = utils.deepAccess(bidRequest, 'userId.tdid');
+  if (ttd) universalIds.ttduid = ttd;
+
+  const pubc = utils.deepAccess(bidRequest, 'userId.pubcid') || utils.deepAccess(bidRequest, 'crumbs.pubcid');
+  if (pubc) universalIds.pubcid = pubc;
+
+  const idl = utils.deepAccess(bidRequest, 'userId.idl_env');
+  if (idl) universalIds.idluid = idl;
+
+  const id5 = utils.deepAccess(bidRequest, 'userId.id5id.uid');
+  if (id5) {
+    universalIds.id5uid = { id: id5 };
+    const id5link = utils.deepAccess(bidRequest, 'userId.id5id.ext.linkType');
+    if (id5link) universalIds.id5uid.linkType = id5link;
+  }
+
+  const lipb = utils.deepAccess(bidRequest, 'userId.lipb.lipbid');
+  if (lipb) universalIds.liuid = lipb;
+
+  const shd = utils.deepAccess(bidRequest, 'userId.sharedid');
+  if (shd) universalIds.shduid = shd; // object with keys: id & third
+
+  return universalIds;
+}
+
 function getLargestSize(sizes) {
   function area(size) {
     return size[0] * size[1];
diff --git a/test/spec/modules/sharethroughBidAdapter_spec.js b/test/spec/modules/sharethroughBidAdapter_spec.js
index cd9071a6098..b3451a09dde 100644
--- a/test/spec/modules/sharethroughBidAdapter_spec.js
+++ b/test/spec/modules/sharethroughBidAdapter_spec.js
@@ -1,6 +1,7 @@
 import { expect } from 'chai';
 import { sharethroughAdapterSpec, sharethroughInternal } from 'modules/sharethroughBidAdapter.js';
 import { newBidder } from 'src/adapters/bidderFactory.js';
+import * as utils from '../../../src/utils.js';
 
 const spec = newBidder(sharethroughAdapterSpec).getSpec();
 const bidRequests = [
@@ -15,7 +16,20 @@ const bidRequests = [
     userId: {
       tdid: 'fake-tdid',
       pubcid: 'fake-pubcid',
-      idl_env: 'fake-identity-link'
+      idl_env: 'fake-identity-link',
+      id5id: {
+        uid: 'fake-id5id',
+        ext: {
+          linkType: 2
+        }
+      },
+      sharedid: {
+        id: 'fake-sharedid',
+        third: 'fake-sharedthird'
+      },
+      lipb: {
+        lipbid: 'fake-lipbid'
+      }
     },
     crumbs: {
       pubcid: 'fake-pubcid-in-crumbs-obj'
@@ -329,6 +343,15 @@ describe('sharethrough adapter spec', function() {
       expect(bidRequest.data.pubcid).to.eq('fake-pubcid');
     });
 
+    it('should add the pubcid parameter if a bid request contains a value for the Publisher Common ID Module in the' +
+      ' crumbs object of the bidrequest', function() {
+      const bidData = utils.deepClone(bidRequests);
+      delete bidData[0].userId.pubcid;
+
+      const bidRequest = spec.buildRequests(bidData)[0];
+      expect(bidRequest.data.pubcid).to.eq('fake-pubcid-in-crumbs-obj');
+    });
+
     it('should add the pubcid parameter if a bid request contains a value for the Publisher Common ID Module in the' +
       ' crumbs object of the bidrequest', function() {
       const bidRequest = spec.buildRequests(bidRequests)[0];
@@ -341,6 +364,23 @@ describe('sharethrough adapter spec', function() {
       expect(bidRequest.data.idluid).to.eq('fake-identity-link');
     });
 
+    it('should add the id5uid parameter if a bid request contains a value for ID5', function() {
+      const bidRequest = spec.buildRequests(bidRequests)[0];
+      expect(bidRequest.data.id5uid.id).to.eq('fake-id5id');
+      expect(bidRequest.data.id5uid.linkType).to.eq(2);
+    });
+
+    it('should add the shduid parameter if a bid request contains a value for Shared ID', function() {
+      const bidRequest = spec.buildRequests(bidRequests)[0];
+      expect(bidRequest.data.shduid.id).to.eq('fake-sharedid');
+      expect(bidRequest.data.shduid.third).to.eq('fake-sharedthird');
+    });
+
+    it('should add the liuid parameter if a bid request contains a value for LiveIntent ID', function() {
+      const bidRequest = spec.buildRequests(bidRequests)[0];
+      expect(bidRequest.data.liuid).to.eq('fake-lipbid');
+    });
+
     it('should add Sharethrough specific parameters', function() {
       const builtBidRequests = spec.buildRequests(bidRequests);
       expect(builtBidRequests[0]).to.deep.include({