diff --git a/odh/base/dashboard/overrides/overlays/custom-image/kustomization.yaml b/odh/base/dashboard/overrides/overlays/custom-image/kustomization.yaml
index 75ae6f5b5..c285f8b26 100644
--- a/odh/base/dashboard/overrides/overlays/custom-image/kustomization.yaml
+++ b/odh/base/dashboard/overrides/overlays/custom-image/kustomization.yaml
@@ -7,4 +7,4 @@ bases:
 images:
   - name: quay.io/opendatahub/odh-dashboard:v0.9
     newName: quay.io/operate-first/odh-dashboard
-    newTag: v0.9
+    newTag: latest