diff --git a/src/adapters/openx_neo.js b/src/adapters/openx_neo.js
index 59051119fdf5..2d6819c96813 100644
--- a/src/adapters/openx_neo.js
+++ b/src/adapters/openx_neo.js
@@ -6,6 +6,7 @@ var utils = require('../utils.js');
 
 var OpenxAdapter = function OpenxAdapter(options) {
   const BIDDER_CODE = 'openx_neo';
+  const BIDDER_CONFIG = 'hb_pb';
   var startTime;
 
   let pdNode = null;
@@ -215,7 +216,8 @@ var OpenxAdapter = function OpenxAdapter(options) {
       cc: 1,
       ee: 'api_sync_write',
       ef: 'bt%2Cdb',
-      be: 1
+      be: 1,
+      bc: BIDDER_CONFIG
     },
       delDomain);
   }