diff --git a/Makefile b/Makefile
index 90195d295..7fa7d6476 100644
--- a/Makefile
+++ b/Makefile
@@ -5,14 +5,14 @@ REPO ?= $(shell go list -m)
 VERSION ?= "$(shell git describe --tags 2>/dev/null || git rev-parse --short HEAD | sed 's/^v//')"
 BINDIR = bin
 
-# Variables for docker
-HUB_IMAGE ?= nspccdev/neofs-s3-gw
-HUB_TAG ?= "$(shell echo ${VERSION} | sed 's/^v//')"
-
 # s3 gate variables
 BIN_NAME=neofs-s3-gw
 BIN = "$(BINDIR)/$(BIN_NAME)"
 
+# Variables for docker
+HUB_IMAGE ?= "nspccdev/$(BIN_NAME)"
+HUB_TAG ?= "$(shell echo ${VERSION} | sed 's/^v//')"
+
 #authmate variables
 AUTHMATE_BIN_NAME=neofs-authmate
 AUTHMATE_BIN = "$(BINDIR)/$(AUTHMATE_BIN_NAME)"