diff --git a/data/transform/models/marts/telemetry/base/projects.sql b/data/transform/models/marts/telemetry/base/projects.sql
index 73afea1c..ad84f03b 100644
--- a/data/transform/models/marts/telemetry/base/projects.sql
+++ b/data/transform/models/marts/telemetry/base/projects.sql
@@ -1,6 +1,8 @@
-WITH active_projects AS (
-
-    SELECT structured_events.project_id
+WITH active_events AS (
+    SELECT
+        structured_events.project_id,
+        structured_events.event_created_at,
+        structured_events.event_count
     FROM {{ ref('structured_events') }}
     LEFT JOIN
         {{ ref('cmd_parsed_all') }} ON
@@ -13,25 +15,43 @@ WITH active_projects AS (
         'meltano test',
         'meltano schedule run'
     )
-    AND structured_events.event_created_at >= DATEADD(
-        'month', -1, CURRENT_DATE()
-    )
+),
+
+active_projects AS (
+
+    SELECT
+        project_id,
+        DATE_TRUNC('month', event_created_at) AS month_start,
+        SUM(event_count) AS active_events_count
+    FROM active_events
+    GROUP BY 1, 2
+
+),
+
+active_profile AS (
+
+    SELECT
+        structured_events.project_id,
+        MIN(structured_events.event_created_at) AS activation_at,
+        MAX(structured_events.event_created_at) AS last_active_at
+    FROM {{ ref('structured_events') }}
+    INNER JOIN active_projects
+        ON structured_events.project_id = active_projects.project_id
+            AND DATE_TRUNC(
+                'month', structured_events.event_created_at
+            ) = active_projects.month_start
+    WHERE active_projects.active_events_count > 1
     GROUP BY 1
-    HAVING SUM(structured_events.event_count) > 1
 
 )
 
 SELECT
     structured_events.project_id,
-    MAX(
-        CASE WHEN active_projects.project_id IS NOT NULL THEN TRUE END
-    ) AS is_active,
+    MAX(active_profile.activation_at) AS activation_date,
+    MAX(active_profile.last_active_at) AS last_activate_at,
     MIN(structured_events.event_created_at) AS first_event_at,
     MAX(structured_events.event_created_at) AS last_event_at
 FROM {{ ref('structured_events') }}
 LEFT JOIN
-    {{ ref('cmd_parsed_all') }} ON
-        structured_events.command = cmd_parsed_all.command
-LEFT JOIN
-    active_projects ON structured_events.project_id = active_projects.project_id
+    active_profile ON structured_events.project_id = active_profile.project_id
 GROUP BY 1
diff --git a/data/transform/models/marts/telemetry/cohorts.sql b/data/transform/models/marts/telemetry/cohorts.sql
new file mode 100644
index 00000000..bdb968d8
--- /dev/null
+++ b/data/transform/models/marts/telemetry/cohorts.sql
@@ -0,0 +1,260 @@
+WITH base AS (
+    SELECT
+        structured_events.project_id,
+        structured_events.event_id,
+        structured_events.event_count,
+        structured_events.event_created_at,
+        projects.first_event_at,
+        projects.activation_date,
+        projects.last_activate_at,
+        COALESCE(structured_events.event_created_at >= projects.activation_date
+            AND structured_events.event_created_at <= projects.last_activate_at,
+            FALSE) AS is_active
+    FROM {{ ref('structured_events') }}
+    LEFT JOIN
+        {{ ref('projects') }} ON
+            structured_events.project_id = projects.project_id
+),
+
+plugin_categories_agg AS (
+
+    SELECT
+        'week' AS period_grain,
+        'active' AS agg_type,
+        DATE_TRUNC(
+            'week', base.event_created_at
+        ) AS period_date,
+        base.project_id,
+        COUNT(DISTINCT fact_plugin_usage.plugin_category) AS plugin_distinct_cnt
+    FROM base
+    INNER JOIN {{ ref('fact_plugin_usage') }}
+        ON base.event_id = fact_plugin_usage.event_id
+    -- Active
+    WHERE base.is_active
+    GROUP BY 1, 2, 3, 4
+
+    UNION ALL
+
+    SELECT
+        'week' AS period_grain,
+        'active_prod' AS agg_type,
+        DATE_TRUNC(
+            'week', base.event_created_at
+        ) AS period_date,
+        base.project_id,
+        COUNT(
+            DISTINCT CASE
+                WHEN
+                    environments.env_name = 'prod'
+                    THEN fact_plugin_usage.plugin_category
+            END
+        ) AS plugin_distinct_cnt
+    FROM base
+    INNER JOIN {{ ref('fact_plugin_usage') }}
+        ON base.event_id = fact_plugin_usage.event_id
+    LEFT JOIN
+        {{ ref('environments') }} ON
+            base.event_id = environments.event_id
+    -- Active
+    WHERE base.is_active
+    GROUP BY 1, 2, 3, 4
+
+    UNION ALL
+
+    SELECT
+        'week' AS period_grain,
+        'active_dev' AS agg_type,
+        DATE_TRUNC(
+            'week', base.event_created_at
+        ) AS period_date,
+        base.project_id,
+        COUNT(
+            DISTINCT CASE
+                WHEN
+                    environments.env_name = 'dev'
+                    THEN fact_plugin_usage.plugin_category
+            END
+        ) AS plugin_distinct_cnt
+    FROM base
+    INNER JOIN {{ ref('fact_plugin_usage') }}
+        ON base.event_id = fact_plugin_usage.event_id
+    LEFT JOIN
+        {{ ref('environments') }} ON
+            base.event_id = environments.event_id
+    WHERE base.is_active
+    GROUP BY 1, 2, 3, 4
+
+),
+
+cohort_snapshots AS (
+
+    -- Event usage for all projects at the month grain
+    SELECT
+        'month' AS period_grain,
+        DATE_TRUNC(
+            'month', event_created_at
+        ) AS snapshot_period,
+        DATE_TRUNC('month', first_event_at) AS cohort_id,
+        DATEDIFF(
+            MONTH,
+            DATE_TRUNC('month', first_event_at),
+            DATE_TRUNC('month', event_created_at)
+        ) AS cohort_number,
+        'event_volume' AS cohort_type,
+        SUM(event_count) AS snapshot_value
+    FROM base
+    GROUP BY 1, 2, 3, 4, 5
+
+    UNION ALL
+
+    -- Active projects at the month grain
+    SELECT
+        'month' AS period_grain,
+        DATE_TRUNC(
+            'month', event_created_at
+        ) AS snapshot_period,
+        DATE_TRUNC('month', first_event_at) AS cohort_id,
+        DATEDIFF(
+            MONTH,
+            DATE_TRUNC('month', first_event_at),
+            DATE_TRUNC('month', event_created_at)
+        ) AS cohort_number,
+        'active_projects' AS cohort_type,
+        COUNT(DISTINCT project_id) AS snapshot_value
+    FROM base
+    WHERE is_active
+    GROUP BY 1, 2, 3, 4, 5
+
+    UNION ALL
+
+    -- APP for active projects at the week grain
+    SELECT
+        'week' AS period_grain,
+        DATE_TRUNC(
+            'week', base.event_created_at
+        ) AS snapshot_period,
+        DATE_TRUNC('week', base.first_event_at) AS cohort_id,
+        DATEDIFF(
+            WEEK,
+            DATE_TRUNC('week', base.first_event_at),
+            DATE_TRUNC('week', base.event_created_at)
+        ) AS cohort_number,
+        'APP_active' AS cohort_type,
+        AVG(plugin_categories_agg.plugin_distinct_cnt) AS snapshot_value
+    FROM base
+    LEFT JOIN
+        plugin_categories_agg ON
+            base.project_id = plugin_categories_agg.project_id
+            AND DATE_TRUNC(
+                'week', base.event_created_at
+            ) = plugin_categories_agg.period_date
+    WHERE base.is_active
+        AND plugin_categories_agg.period_grain = 'week'
+        AND plugin_categories_agg.agg_type = 'active'
+    GROUP BY 1, 2, 3, 4, 5
+
+    UNION ALL
+
+    -- APP for active projects at the month grain
+    SELECT
+        'month' AS period_grain,
+        DATE_TRUNC(
+            'month', base.event_created_at
+        ) AS snapshot_period,
+        DATE_TRUNC('month', base.first_event_at) AS cohort_id,
+        DATEDIFF(
+            MONTH,
+            DATE_TRUNC('month', base.first_event_at),
+            DATE_TRUNC('month', base.event_created_at)
+        ) AS cohort_number,
+        'APP_active' AS cohort_type,
+        AVG(plugin_categories_agg.plugin_distinct_cnt) AS snapshot_value
+    FROM base
+    LEFT JOIN
+        plugin_categories_agg ON
+            base.project_id = plugin_categories_agg.project_id
+            AND DATE_TRUNC(
+                'month', base.event_created_at
+            ) = plugin_categories_agg.period_date
+    WHERE base.is_active
+        AND plugin_categories_agg.period_grain = 'month'
+        AND plugin_categories_agg.agg_type = 'active'
+    GROUP BY 1, 2, 3, 4, 5
+
+    UNION ALL
+
+    -- APP for active projects using the prod environment at the week grain
+    SELECT
+        'week' AS period_grain,
+        DATE_TRUNC(
+            'week', base.event_created_at
+        ) AS snapshot_period,
+        DATE_TRUNC('week', base.first_event_at) AS cohort_id,
+        DATEDIFF(
+            WEEK,
+            DATE_TRUNC('week', base.first_event_at),
+            DATE_TRUNC('week', base.event_created_at)
+        ) AS cohort_number,
+        'APP_active_prod' AS cohort_type,
+        AVG(plugin_categories_agg.plugin_distinct_cnt) AS snapshot_value
+    FROM base
+    LEFT JOIN
+        plugin_categories_agg ON
+            base.project_id = plugin_categories_agg.project_id
+            AND DATE_TRUNC(
+                'week', base.event_created_at
+            ) = plugin_categories_agg.period_date
+    WHERE base.is_active
+        AND plugin_categories_agg.period_grain = 'week'
+        AND plugin_categories_agg.agg_type = 'active_prod'
+    GROUP BY 1, 2, 3, 4, 5
+
+    UNION ALL
+
+    -- APP for active projects using the dev environment at the week grain
+    SELECT
+        'week' AS period_grain,
+        DATE_TRUNC(
+            'week', base.event_created_at
+        ) AS snapshot_period,
+        DATE_TRUNC('week', base.first_event_at) AS cohort_id,
+        DATEDIFF(
+            WEEK,
+            DATE_TRUNC('week', base.first_event_at),
+            DATE_TRUNC('week', base.event_created_at)
+        ) AS cohort_number,
+        'APP_active_dev' AS cohort_type,
+        AVG(plugin_categories_agg.plugin_distinct_cnt) AS snapshot_value
+    FROM base
+    LEFT JOIN
+        plugin_categories_agg ON
+            base.project_id = plugin_categories_agg.project_id
+            AND DATE_TRUNC(
+                'week', base.event_created_at
+            ) = plugin_categories_agg.period_date
+    WHERE base.is_active
+        AND plugin_categories_agg.period_grain = 'week'
+        AND plugin_categories_agg.agg_type = 'active_dev'
+    GROUP BY 1, 2, 3, 4, 5
+
+),
+
+originals AS (
+    SELECT
+        cohort_id,
+        snapshot_value,
+        cohort_type
+    FROM cohort_snapshots
+    WHERE cohort_id = snapshot_period
+)
+
+SELECT
+    cohort_snapshots.period_grain,
+    cohort_snapshots.cohort_id,
+    cohort_snapshots.snapshot_period,
+    cohort_snapshots.cohort_type,
+    cohort_snapshots.snapshot_value,
+    cohort_snapshots.cohort_number,
+    originals.snapshot_value AS original_snapshot_value
+FROM cohort_snapshots
+LEFT JOIN originals ON cohort_snapshots.cohort_id = originals.cohort_id
diff --git a/data/transform/models/marts/telemetry/fact_plugin_usage.sql b/data/transform/models/marts/telemetry/fact_plugin_usage.sql
index f8304390..2485ee0e 100644
--- a/data/transform/models/marts/telemetry/fact_plugin_usage.sql
+++ b/data/transform/models/marts/telemetry/fact_plugin_usage.sql
@@ -22,7 +22,9 @@ SELECT
     -- projects
     structured_events.project_id,
     projects.first_event_at AS project_created_at,
-    projects.is_active AS project_is_active,
+    COALESCE(projects.last_activate_at >= DATEADD(
+        'month', -1, CURRENT_DATE()
+    ), FALSE) AS project_is_active,
     -- environments
     cmd_parsed_all.environment AS env_id,
     environments.env_name,