diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 436cf9738df..3c64d9e5cb2 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -91,18 +91,18 @@ merge**.
 
 ## Adding a new Contrib package
 
-To add a new contrib package follow an existing one. An empty Sample plugin
+To add a new contrib package follow an existing one. An empty Sample instrumentation
 provides base structure with an example and a test. Each contrib package 
 should be its own module. A contrib package may contain more than one go package.
 
 ### Folder Structure
-- plugins/\<plugin-package>  (**Common**)
-- plugins/\<plugin-package>/trace (**specific to trace**)
-- plugins/\<plugin-package>/metrics (**specific to metrics**)
+- instrumentation/\<instrumentation-package>  (**Common**)
+- instrumentation/\<instrumentation-package>/trace (**specific to trace**)
+- instrumentation/\<instrumentation-package>/metrics (**specific to metrics**)
 
 #### Example
-- plugins/gorm/trace
-- plugins/kafka/metrics
+- instrumentation/gorm/trace
+- instrumentation/kafka/metrics
 
 ## Approvers and Maintainers
 
diff --git a/doc.go b/doc.go
index 1f4a3dcee6d..122f50f1577 100644
--- a/doc.go
+++ b/doc.go
@@ -1,6 +1,6 @@
 // This package provides all of its functionality through its
 // submodules. The submodules in the exporters directory provide
 // implementations for trace and metric exporters for third-party
-// collectors, and submodules in the plugins directory provide the
+// collectors, and submodules in the instrumentation directory provide the
 // instrumentation for the popular go libraries.
 package contrib
diff --git a/plugins/gin-gonic/gin/doc.go b/instrumentation/gin-gonic/gin/doc.go
similarity index 92%
rename from plugins/gin-gonic/gin/doc.go
rename to instrumentation/gin-gonic/gin/doc.go
index 507803a581b..4ee598c9019 100644
--- a/plugins/gin-gonic/gin/doc.go
+++ b/instrumentation/gin-gonic/gin/doc.go
@@ -19,4 +19,4 @@
 // instrumenting the routing of a received message (the Middleware
 // function) and instrumenting the response generation through
 // template evaluation (the HTML function).
-package gin // import "go.opentelemetry.io/contrib/plugins/gin-gonic/gin"
+package gin // import "go.opentelemetry.io/contrib/instrumentation/gin-gonic/gin"
diff --git a/plugins/gin-gonic/gin/example/Dockerfile b/instrumentation/gin-gonic/gin/example/Dockerfile
similarity index 94%
rename from plugins/gin-gonic/gin/example/Dockerfile
rename to instrumentation/gin-gonic/gin/example/Dockerfile
index 591128b6cf6..b8ed4646d50 100644
--- a/plugins/gin-gonic/gin/example/Dockerfile
+++ b/instrumentation/gin-gonic/gin/example/Dockerfile
@@ -13,7 +13,7 @@
 # limitations under the License.
 FROM golang:alpine AS base
 COPY . /src/
-WORKDIR /src/plugins/gin-gonic/gin
+WORKDIR /src/instrumentation/gin-gonic/gin
 
 FROM base AS gin-server
 RUN go install ./example/server.go
diff --git a/plugins/gin-gonic/gin/example/README.md b/instrumentation/gin-gonic/gin/example/README.md
similarity index 100%
rename from plugins/gin-gonic/gin/example/README.md
rename to instrumentation/gin-gonic/gin/example/README.md
diff --git a/plugins/gin-gonic/gin/example/docker-compose.yml b/instrumentation/gin-gonic/gin/example/docker-compose.yml
similarity index 100%
rename from plugins/gin-gonic/gin/example/docker-compose.yml
rename to instrumentation/gin-gonic/gin/example/docker-compose.yml
diff --git a/plugins/gin-gonic/gin/example/server.go b/instrumentation/gin-gonic/gin/example/server.go
similarity index 96%
rename from plugins/gin-gonic/gin/example/server.go
rename to instrumentation/gin-gonic/gin/example/server.go
index fdf080ba4e8..b2ec88ab134 100644
--- a/plugins/gin-gonic/gin/example/server.go
+++ b/instrumentation/gin-gonic/gin/example/server.go
@@ -22,7 +22,7 @@ import (
 
 	"github.com/gin-gonic/gin"
 
-	gintrace "go.opentelemetry.io/contrib/plugins/gin-gonic/gin"
+	gintrace "go.opentelemetry.io/contrib/instrumentation/gin-gonic/gin"
 	otelglobal "go.opentelemetry.io/otel/api/global"
 	"go.opentelemetry.io/otel/api/kv"
 	oteltrace "go.opentelemetry.io/otel/api/trace"
diff --git a/plugins/gin-gonic/gin/gintrace.go b/instrumentation/gin-gonic/gin/gintrace.go
similarity index 98%
rename from plugins/gin-gonic/gin/gintrace.go
rename to instrumentation/gin-gonic/gin/gintrace.go
index c1551e58e90..ea6ade60dfb 100644
--- a/plugins/gin-gonic/gin/gintrace.go
+++ b/instrumentation/gin-gonic/gin/gintrace.go
@@ -31,7 +31,7 @@ import (
 
 const (
 	tracerKey  = "otel-go-contrib-tracer"
-	tracerName = "go.opentelemetry.io/contrib/plugins/gin-gonic/gin"
+	tracerName = "go.opentelemetry.io/contrib/instrumentation/gin-gonic/gin"
 )
 
 // Middleware returns middleware that will trace incoming requests.
diff --git a/plugins/gin-gonic/gin/gintrace_test.go b/instrumentation/gin-gonic/gin/gintrace_test.go
similarity index 98%
rename from plugins/gin-gonic/gin/gintrace_test.go
rename to instrumentation/gin-gonic/gin/gintrace_test.go
index 43e40cd8926..a47adf17b32 100644
--- a/plugins/gin-gonic/gin/gintrace_test.go
+++ b/instrumentation/gin-gonic/gin/gintrace_test.go
@@ -52,7 +52,7 @@ func TestChildSpanFromGlobalTracer(t *testing.T) {
 		spanTracer := span.Tracer()
 		mockTracer, ok := spanTracer.(*mocktrace.Tracer)
 		require.True(t, ok)
-		assert.Equal(t, "go.opentelemetry.io/contrib/plugins/gin-gonic/gin", mockTracer.Name)
+		assert.Equal(t, "go.opentelemetry.io/contrib/instrumentation/gin-gonic/gin", mockTracer.Name)
 	})
 
 	r := httptest.NewRequest("GET", "/user/123", nil)
diff --git a/plugins/gin-gonic/gin/go.mod b/instrumentation/gin-gonic/gin/go.mod
similarity index 80%
rename from plugins/gin-gonic/gin/go.mod
rename to instrumentation/gin-gonic/gin/go.mod
index 850ab2d0dfe..a5779daab6c 100644
--- a/plugins/gin-gonic/gin/go.mod
+++ b/instrumentation/gin-gonic/gin/go.mod
@@ -1,4 +1,4 @@
-module go.opentelemetry.io/contrib/plugins/gin-gonic/gin
+module go.opentelemetry.io/contrib/instrumentation/gin-gonic/gin
 
 go 1.14
 
diff --git a/plugins/gin-gonic/gin/go.sum b/instrumentation/gin-gonic/gin/go.sum
similarity index 100%
rename from plugins/gin-gonic/gin/go.sum
rename to instrumentation/gin-gonic/gin/go.sum
diff --git a/plugins/gin-gonic/gin/option.go b/instrumentation/gin-gonic/gin/option.go
similarity index 95%
rename from plugins/gin-gonic/gin/option.go
rename to instrumentation/gin-gonic/gin/option.go
index 603a02cb8d1..01206e3ff35 100644
--- a/plugins/gin-gonic/gin/option.go
+++ b/instrumentation/gin-gonic/gin/option.go
@@ -31,7 +31,7 @@ type Option func(*Config)
 
 // WithTracer specifies a tracer to use for creating spans. If none is
 // specified, a tracer named
-// "go.opentelemetry.io/contrib/plugins/gin-gonic/gin" from the global
+// "go.opentelemetry.io/contrib/instrumentation/gin-gonic/gin" from the global
 // provider is used.
 func WithTracer(tracer oteltrace.Tracer) Option {
 	return func(cfg *Config) {
diff --git a/plugins/go.mongodb.org/mongo-driver/config.go b/instrumentation/go.mongodb.org/mongo-driver/config.go
similarity index 88%
rename from plugins/go.mongodb.org/mongo-driver/config.go
rename to instrumentation/go.mongodb.org/mongo-driver/config.go
index f5ebb474c81..b4941fa0d55 100644
--- a/plugins/go.mongodb.org/mongo-driver/config.go
+++ b/instrumentation/go.mongodb.org/mongo-driver/config.go
@@ -20,7 +20,7 @@ import (
 )
 
 const (
-	defaultTracerName = "go.opentelemetry.io/contrib/plugins/go.mongodb.org/mongo-driver"
+	defaultTracerName = "go.opentelemetry.io/contrib/instrumentation/go.mongodb.org/mongo-driver"
 )
 
 // Config is used to configure the mongo tracer.
@@ -45,7 +45,7 @@ type Option func(*Config)
 
 // WithTracer specifies a tracer to use for creating spans. If none is
 // specified, a tracer named
-// "go.opentelemetry.io/contrib/plugins/go.mongodb.org/mongo-driver"
+// "go.opentelemetry.io/contrib/instrumentation/go.mongodb.org/mongo-driver"
 // from the global provider is used.
 func WithTracer(tracer trace.Tracer) Option {
 	return func(cfg *Config) {
diff --git a/plugins/go.mongodb.org/mongo-driver/db.go b/instrumentation/go.mongodb.org/mongo-driver/db.go
similarity index 100%
rename from plugins/go.mongodb.org/mongo-driver/db.go
rename to instrumentation/go.mongodb.org/mongo-driver/db.go
diff --git a/plugins/go.mongodb.org/mongo-driver/doc.go b/instrumentation/go.mongodb.org/mongo-driver/doc.go
similarity index 92%
rename from plugins/go.mongodb.org/mongo-driver/doc.go
rename to instrumentation/go.mongodb.org/mongo-driver/doc.go
index 64992aecbae..dbeac5d5623 100644
--- a/plugins/go.mongodb.org/mongo-driver/doc.go
+++ b/instrumentation/go.mongodb.org/mongo-driver/doc.go
@@ -22,4 +22,4 @@
 // This code was originally based on the following:
 // - https://github.com/DataDog/dd-trace-go/tree/02f0449efa3cb382d499fadc873957385dcb2192/contrib/go.mongodb.org/mongo-driver/mongo
 // - https://github.com/DataDog/dd-trace-go/tree/v1.23.3/ddtrace/ext
-package mongo // import "go.opentelemetry.io/contrib/plugins/go.mongodb.org/mongo-driver"
+package mongo // import "go.opentelemetry.io/contrib/instrumentation/go.mongodb.org/mongo-driver"
diff --git a/plugins/go.mongodb.org/mongo-driver/example_test.go b/instrumentation/go.mongodb.org/mongo-driver/example_test.go
similarity index 94%
rename from plugins/go.mongodb.org/mongo-driver/example_test.go
rename to instrumentation/go.mongodb.org/mongo-driver/example_test.go
index a20ecb04172..7eba4d9dddc 100644
--- a/plugins/go.mongodb.org/mongo-driver/example_test.go
+++ b/instrumentation/go.mongodb.org/mongo-driver/example_test.go
@@ -21,7 +21,7 @@ import (
 	"go.mongodb.org/mongo-driver/mongo"
 	"go.mongodb.org/mongo-driver/mongo/options"
 
-	mongotrace "go.opentelemetry.io/contrib/plugins/go.mongodb.org/mongo-driver"
+	mongotrace "go.opentelemetry.io/contrib/instrumentation/go.mongodb.org/mongo-driver"
 )
 
 func Example() {
diff --git a/plugins/go.mongodb.org/mongo-driver/go.mod b/instrumentation/go.mongodb.org/mongo-driver/go.mod
similarity index 84%
rename from plugins/go.mongodb.org/mongo-driver/go.mod
rename to instrumentation/go.mongodb.org/mongo-driver/go.mod
index 18a3a1bc953..22a0554df5d 100644
--- a/plugins/go.mongodb.org/mongo-driver/go.mod
+++ b/instrumentation/go.mongodb.org/mongo-driver/go.mod
@@ -1,4 +1,4 @@
-module go.opentelemetry.io/contrib/plugins/go.mongodb.org/mongo-driver
+module go.opentelemetry.io/contrib/instrumentation/go.mongodb.org/mongo-driver
 
 go 1.13
 
diff --git a/plugins/go.mongodb.org/mongo-driver/go.sum b/instrumentation/go.mongodb.org/mongo-driver/go.sum
similarity index 100%
rename from plugins/go.mongodb.org/mongo-driver/go.sum
rename to instrumentation/go.mongodb.org/mongo-driver/go.sum
diff --git a/plugins/go.mongodb.org/mongo-driver/mongo.go b/instrumentation/go.mongodb.org/mongo-driver/mongo.go
similarity index 100%
rename from plugins/go.mongodb.org/mongo-driver/mongo.go
rename to instrumentation/go.mongodb.org/mongo-driver/mongo.go
diff --git a/plugins/go.mongodb.org/mongo-driver/mongo_test.go b/instrumentation/go.mongodb.org/mongo-driver/mongo_test.go
similarity index 100%
rename from plugins/go.mongodb.org/mongo-driver/mongo_test.go
rename to instrumentation/go.mongodb.org/mongo-driver/mongo_test.go
diff --git a/plugins/go.mongodb.org/mongo-driver/peer.go b/instrumentation/go.mongodb.org/mongo-driver/peer.go
similarity index 100%
rename from plugins/go.mongodb.org/mongo-driver/peer.go
rename to instrumentation/go.mongodb.org/mongo-driver/peer.go
diff --git a/plugins/go.mongodb.org/mongo-driver/tags.go b/instrumentation/go.mongodb.org/mongo-driver/tags.go
similarity index 100%
rename from plugins/go.mongodb.org/mongo-driver/tags.go
rename to instrumentation/go.mongodb.org/mongo-driver/tags.go
diff --git a/plugins/gorilla/mux/config.go b/instrumentation/gorilla/mux/config.go
similarity index 95%
rename from plugins/gorilla/mux/config.go
rename to instrumentation/gorilla/mux/config.go
index eaeac29fadc..816fb8d55de 100644
--- a/plugins/gorilla/mux/config.go
+++ b/instrumentation/gorilla/mux/config.go
@@ -30,7 +30,7 @@ type Option func(*Config)
 
 // WithTracer specifies a tracer to use for creating spans. If none is
 // specified, a tracer named
-// "go.opentelemetry.io/contrib/plugins/gorilla/mux" from the global
+// "go.opentelemetry.io/contrib/instrumentation/gorilla/mux" from the global
 // provider is used.
 func WithTracer(tracer oteltrace.Tracer) Option {
 	return func(cfg *Config) {
diff --git a/plugins/gorilla/mux/doc.go b/instrumentation/gorilla/mux/doc.go
similarity index 91%
rename from plugins/gorilla/mux/doc.go
rename to instrumentation/gorilla/mux/doc.go
index 4a1ba73b60f..bc68ccec8e9 100644
--- a/plugins/gorilla/mux/doc.go
+++ b/instrumentation/gorilla/mux/doc.go
@@ -17,4 +17,4 @@
 //
 // Currently only the routing of a received message can be
 // instrumented. To do it, use the Middleware function.
-package mux // import "go.opentelemetry.io/contrib/plugins/gorilla/mux"
+package mux // import "go.opentelemetry.io/contrib/instrumentation/gorilla/mux"
diff --git a/plugins/gorilla/mux/example/Dockerfile b/instrumentation/gorilla/mux/example/Dockerfile
similarity index 94%
rename from plugins/gorilla/mux/example/Dockerfile
rename to instrumentation/gorilla/mux/example/Dockerfile
index 23a8e9b5465..36a2c212114 100644
--- a/plugins/gorilla/mux/example/Dockerfile
+++ b/instrumentation/gorilla/mux/example/Dockerfile
@@ -13,7 +13,7 @@
 # limitations under the License.
 FROM golang:alpine AS base
 COPY . /src/
-WORKDIR /src/plugins/gorilla/mux
+WORKDIR /src/instrumentation/gorilla/mux
 
 FROM base AS mux-server
 RUN go install ./example/server.go
diff --git a/plugins/gorilla/mux/example/README.md b/instrumentation/gorilla/mux/example/README.md
similarity index 100%
rename from plugins/gorilla/mux/example/README.md
rename to instrumentation/gorilla/mux/example/README.md
diff --git a/plugins/gorilla/mux/example/docker-compose.yml b/instrumentation/gorilla/mux/example/docker-compose.yml
similarity index 100%
rename from plugins/gorilla/mux/example/docker-compose.yml
rename to instrumentation/gorilla/mux/example/docker-compose.yml
diff --git a/plugins/gorilla/mux/example/server.go b/instrumentation/gorilla/mux/example/server.go
similarity index 96%
rename from plugins/gorilla/mux/example/server.go
rename to instrumentation/gorilla/mux/example/server.go
index 3d94b423cd3..a73f9915154 100644
--- a/plugins/gorilla/mux/example/server.go
+++ b/instrumentation/gorilla/mux/example/server.go
@@ -22,7 +22,7 @@ import (
 
 	"github.com/gorilla/mux"
 
-	muxtrace "go.opentelemetry.io/contrib/plugins/gorilla/mux"
+	muxtrace "go.opentelemetry.io/contrib/instrumentation/gorilla/mux"
 	otelglobal "go.opentelemetry.io/otel/api/global"
 	otelkv "go.opentelemetry.io/otel/api/kv"
 	oteltrace "go.opentelemetry.io/otel/api/trace"
diff --git a/plugins/gorilla/mux/go.mod b/instrumentation/gorilla/mux/go.mod
similarity index 78%
rename from plugins/gorilla/mux/go.mod
rename to instrumentation/gorilla/mux/go.mod
index 2a2f64ff21e..f6d601c8cda 100644
--- a/plugins/gorilla/mux/go.mod
+++ b/instrumentation/gorilla/mux/go.mod
@@ -1,4 +1,4 @@
-module go.opentelemetry.io/contrib/plugins/gorilla/mux
+module go.opentelemetry.io/contrib/instrumentation/gorilla/mux
 
 go 1.14
 
diff --git a/plugins/gorilla/mux/go.sum b/instrumentation/gorilla/mux/go.sum
similarity index 100%
rename from plugins/gorilla/mux/go.sum
rename to instrumentation/gorilla/mux/go.sum
diff --git a/plugins/gorilla/mux/mux.go b/instrumentation/gorilla/mux/mux.go
similarity index 98%
rename from plugins/gorilla/mux/mux.go
rename to instrumentation/gorilla/mux/mux.go
index b96ba44238e..83f5223e690 100644
--- a/plugins/gorilla/mux/mux.go
+++ b/instrumentation/gorilla/mux/mux.go
@@ -28,7 +28,7 @@ import (
 )
 
 const (
-	tracerName = "go.opentelemetry.io/contrib/plugins/gorilla/mux"
+	tracerName = "go.opentelemetry.io/contrib/instrumentation/gorilla/mux"
 )
 
 // Middleware sets up a handler to start tracing the incoming
diff --git a/plugins/gorilla/mux/mux_test.go b/instrumentation/gorilla/mux/mux_test.go
similarity index 98%
rename from plugins/gorilla/mux/mux_test.go
rename to instrumentation/gorilla/mux/mux_test.go
index 0262e2be637..e3ee06def72 100644
--- a/plugins/gorilla/mux/mux_test.go
+++ b/instrumentation/gorilla/mux/mux_test.go
@@ -43,7 +43,7 @@ func TestChildSpanFromGlobalTracer(t *testing.T) {
 		spanTracer := span.Tracer()
 		mockTracer, ok := spanTracer.(*mocktrace.Tracer)
 		require.True(t, ok)
-		assert.Equal(t, "go.opentelemetry.io/contrib/plugins/gorilla/mux", mockTracer.Name)
+		assert.Equal(t, "go.opentelemetry.io/contrib/instrumentation/gorilla/mux", mockTracer.Name)
 		w.WriteHeader(http.StatusOK)
 	}))
 
diff --git a/plugins/labstack/echo/config.go b/instrumentation/labstack/echo/config.go
similarity index 94%
rename from plugins/labstack/echo/config.go
rename to instrumentation/labstack/echo/config.go
index 47b718a1ddc..07614bc52f7 100644
--- a/plugins/labstack/echo/config.go
+++ b/instrumentation/labstack/echo/config.go
@@ -30,7 +30,7 @@ type Option func(*Config)
 
 // WithTracer specifies a tracer to use for creating spans. If none is
 // specified, a tracer named
-// "go.opentelemetry.io/contrib/plugins/labstack/echo" from the global
+// "go.opentelemetry.io/contrib/instrumentation/labstack/echo" from the global
 // provider is used.
 func WithTracer(tracer oteltrace.Tracer) Option {
 	return func(cfg *Config) {
diff --git a/plugins/labstack/echo/echo.go b/instrumentation/labstack/echo/echo.go
similarity index 97%
rename from plugins/labstack/echo/echo.go
rename to instrumentation/labstack/echo/echo.go
index d24c73b94a9..a8a1f6288fb 100644
--- a/plugins/labstack/echo/echo.go
+++ b/instrumentation/labstack/echo/echo.go
@@ -28,7 +28,7 @@ import (
 
 const (
 	tracerKey  = "otel-go-contrib-tracer-labstack-echo"
-	tracerName = "go.opentelemetry.io/contrib/plugins/labstack/echo"
+	tracerName = "go.opentelemetry.io/contrib/instrumentation/labstack/echo"
 )
 
 // Middleware returns echo middleware which will trace incoming requests.
diff --git a/plugins/labstack/echo/echo_test.go b/instrumentation/labstack/echo/echo_test.go
similarity index 98%
rename from plugins/labstack/echo/echo_test.go
rename to instrumentation/labstack/echo/echo_test.go
index e0f6c02d96a..0a78087c612 100644
--- a/plugins/labstack/echo/echo_test.go
+++ b/instrumentation/labstack/echo/echo_test.go
@@ -48,7 +48,7 @@ func TestChildSpanFromGlobalTracer(t *testing.T) {
 		spanTracer := span.Tracer()
 		mockTracer, ok := spanTracer.(*mocktrace.Tracer)
 		require.True(t, ok)
-		assert.Equal(t, "go.opentelemetry.io/contrib/plugins/labstack/echo", mockTracer.Name)
+		assert.Equal(t, "go.opentelemetry.io/contrib/instrumentation/labstack/echo", mockTracer.Name)
 		return c.NoContent(200)
 	})
 
diff --git a/plugins/labstack/echo/example/Dockerfile b/instrumentation/labstack/echo/example/Dockerfile
similarity index 94%
rename from plugins/labstack/echo/example/Dockerfile
rename to instrumentation/labstack/echo/example/Dockerfile
index c95044a415d..9e9a8b40dab 100644
--- a/plugins/labstack/echo/example/Dockerfile
+++ b/instrumentation/labstack/echo/example/Dockerfile
@@ -13,7 +13,7 @@
 # limitations under the License.
 FROM golang:alpine AS base
 COPY . /src/
-WORKDIR /src/plugins/labstack/echo
+WORKDIR /src/instrumentation/labstack/echo
 
 FROM base AS echo-server
 RUN go install ./example/server.go
diff --git a/plugins/labstack/echo/example/README.md b/instrumentation/labstack/echo/example/README.md
similarity index 100%
rename from plugins/labstack/echo/example/README.md
rename to instrumentation/labstack/echo/example/README.md
diff --git a/plugins/labstack/echo/example/docker-compose.yml b/instrumentation/labstack/echo/example/docker-compose.yml
similarity index 100%
rename from plugins/labstack/echo/example/docker-compose.yml
rename to instrumentation/labstack/echo/example/docker-compose.yml
diff --git a/plugins/labstack/echo/example/server.go b/instrumentation/labstack/echo/example/server.go
similarity index 96%
rename from plugins/labstack/echo/example/server.go
rename to instrumentation/labstack/echo/example/server.go
index 2af8aed7816..142fe577a34 100644
--- a/plugins/labstack/echo/example/server.go
+++ b/instrumentation/labstack/echo/example/server.go
@@ -21,7 +21,7 @@ import (
 
 	"github.com/labstack/echo/v4"
 
-	echotrace "go.opentelemetry.io/contrib/plugins/labstack/echo"
+	echotrace "go.opentelemetry.io/contrib/instrumentation/labstack/echo"
 	otelglobal "go.opentelemetry.io/otel/api/global"
 	"go.opentelemetry.io/otel/api/kv"
 	oteltrace "go.opentelemetry.io/otel/api/trace"
diff --git a/plugins/labstack/echo/go.mod b/instrumentation/labstack/echo/go.mod
similarity index 80%
rename from plugins/labstack/echo/go.mod
rename to instrumentation/labstack/echo/go.mod
index 01def54a9cb..91a3d2e9e24 100644
--- a/plugins/labstack/echo/go.mod
+++ b/instrumentation/labstack/echo/go.mod
@@ -1,4 +1,4 @@
-module go.opentelemetry.io/contrib/plugins/labstack/echo
+module go.opentelemetry.io/contrib/instrumentation/labstack/echo
 
 go 1.14
 
diff --git a/plugins/labstack/echo/go.sum b/instrumentation/labstack/echo/go.sum
similarity index 100%
rename from plugins/labstack/echo/go.sum
rename to instrumentation/labstack/echo/go.sum
diff --git a/plugins/macaron/config.go b/instrumentation/macaron/config.go
similarity index 95%
rename from plugins/macaron/config.go
rename to instrumentation/macaron/config.go
index f2c4cbd4126..809d78f332d 100644
--- a/plugins/macaron/config.go
+++ b/instrumentation/macaron/config.go
@@ -30,7 +30,7 @@ type Option func(*Config)
 
 // WithTracer specifies a tracer to use for creating spans. If none is
 // specified, a tracer named
-// "go.opentelemetry.io/contrib/plugins/macaron" from the global
+// "go.opentelemetry.io/contrib/instrumentation/macaron" from the global
 // provider is used.
 func WithTracer(tracer trace.Tracer) Option {
 	return func(cfg *Config) {
diff --git a/plugins/macaron/doc.go b/instrumentation/macaron/doc.go
similarity index 91%
rename from plugins/macaron/doc.go
rename to instrumentation/macaron/doc.go
index 795d6cf7144..801a03efa48 100644
--- a/plugins/macaron/doc.go
+++ b/instrumentation/macaron/doc.go
@@ -17,4 +17,4 @@
 //
 // Currently only the routing of a received message can be
 // instrumented. To do it, use the Middleware function.
-package macaron // import "go.opentelemetry.io/contrib/plugins/macaron"
+package macaron // import "go.opentelemetry.io/contrib/instrumentation/macaron"
diff --git a/plugins/macaron/example/Dockerfile b/instrumentation/macaron/example/Dockerfile
similarity index 95%
rename from plugins/macaron/example/Dockerfile
rename to instrumentation/macaron/example/Dockerfile
index a4a7d293265..d9890183514 100644
--- a/plugins/macaron/example/Dockerfile
+++ b/instrumentation/macaron/example/Dockerfile
@@ -13,7 +13,7 @@
 # limitations under the License.
 FROM golang:alpine AS base
 COPY . /src/
-WORKDIR /src/plugins/macaron
+WORKDIR /src/instrumentation/macaron
 
 FROM base AS macaron-server
 RUN go install ./example/server.go
diff --git a/plugins/macaron/example/README.md b/instrumentation/macaron/example/README.md
similarity index 100%
rename from plugins/macaron/example/README.md
rename to instrumentation/macaron/example/README.md
diff --git a/plugins/macaron/example/docker-compose.yml b/instrumentation/macaron/example/docker-compose.yml
similarity index 100%
rename from plugins/macaron/example/docker-compose.yml
rename to instrumentation/macaron/example/docker-compose.yml
diff --git a/plugins/macaron/example/server.go b/instrumentation/macaron/example/server.go
similarity index 96%
rename from plugins/macaron/example/server.go
rename to instrumentation/macaron/example/server.go
index b73048648f7..059aee45623 100644
--- a/plugins/macaron/example/server.go
+++ b/instrumentation/macaron/example/server.go
@@ -20,7 +20,7 @@ import (
 
 	"gopkg.in/macaron.v1"
 
-	macarontrace "go.opentelemetry.io/contrib/plugins/macaron"
+	macarontrace "go.opentelemetry.io/contrib/instrumentation/macaron"
 
 	otelglobal "go.opentelemetry.io/otel/api/global"
 	otelkv "go.opentelemetry.io/otel/api/kv"
diff --git a/plugins/macaron/go.mod b/instrumentation/macaron/go.mod
similarity index 77%
rename from plugins/macaron/go.mod
rename to instrumentation/macaron/go.mod
index 1bafef98547..42d5b46b8da 100644
--- a/plugins/macaron/go.mod
+++ b/instrumentation/macaron/go.mod
@@ -1,4 +1,4 @@
-module go.opentelemetry.io/contrib/plugins/macaron
+module go.opentelemetry.io/contrib/instrumentation/macaron
 
 go 1.14
 
diff --git a/plugins/macaron/go.sum b/instrumentation/macaron/go.sum
similarity index 100%
rename from plugins/macaron/go.sum
rename to instrumentation/macaron/go.sum
diff --git a/plugins/macaron/macaron.go b/instrumentation/macaron/macaron.go
similarity index 97%
rename from plugins/macaron/macaron.go
rename to instrumentation/macaron/macaron.go
index 074a22496de..abb2d172eb9 100644
--- a/plugins/macaron/macaron.go
+++ b/instrumentation/macaron/macaron.go
@@ -27,7 +27,7 @@ import (
 )
 
 const (
-	tracerName = "go.opentelemetry.io/contrib/plugins/macaron"
+	tracerName = "go.opentelemetry.io/contrib/instrumentation/macaron"
 )
 
 // Middleware returns a macaron Handler to trace requests to the server.
diff --git a/plugins/macaron/macaron_test.go b/instrumentation/macaron/macaron_test.go
similarity index 98%
rename from plugins/macaron/macaron_test.go
rename to instrumentation/macaron/macaron_test.go
index 0df71c13e4b..33519115242 100644
--- a/plugins/macaron/macaron_test.go
+++ b/instrumentation/macaron/macaron_test.go
@@ -43,7 +43,7 @@ func TestChildSpanFromGlobalTracer(t *testing.T) {
 		spanTracer := span.Tracer()
 		mockTracer, ok := spanTracer.(*mocktrace.Tracer)
 		require.True(t, ok)
-		assert.Equal(t, "go.opentelemetry.io/contrib/plugins/macaron", mockTracer.Name)
+		assert.Equal(t, "go.opentelemetry.io/contrib/instrumentation/macaron", mockTracer.Name)
 		ctx.Resp.WriteHeader(http.StatusOK)
 	})
 
diff --git a/plugins/runtime/doc.go b/instrumentation/runtime/doc.go
similarity index 100%
rename from plugins/runtime/doc.go
rename to instrumentation/runtime/doc.go
diff --git a/plugins/runtime/example/main.go b/instrumentation/runtime/example/main.go
similarity index 96%
rename from plugins/runtime/example/main.go
rename to instrumentation/runtime/example/main.go
index b64532079d9..25f81e538fd 100644
--- a/plugins/runtime/example/main.go
+++ b/instrumentation/runtime/example/main.go
@@ -25,7 +25,7 @@ import (
 	metricstdout "go.opentelemetry.io/otel/exporters/metric/stdout"
 	"go.opentelemetry.io/otel/sdk/metric/controller/push"
 
-	"go.opentelemetry.io/contrib/plugins/runtime"
+	"go.opentelemetry.io/contrib/instrumentation/runtime"
 )
 
 func initMeter() *push.Controller {
diff --git a/plugins/runtime/go.mod b/instrumentation/runtime/go.mod
similarity index 69%
rename from plugins/runtime/go.mod
rename to instrumentation/runtime/go.mod
index 9170b42d93f..5b8fa1a9fa0 100644
--- a/plugins/runtime/go.mod
+++ b/instrumentation/runtime/go.mod
@@ -1,4 +1,4 @@
-module go.opentelemetry.io/contrib/plugins/runtime
+module go.opentelemetry.io/contrib/instrumentation/runtime
 
 go 1.14
 
diff --git a/plugins/runtime/go.sum b/instrumentation/runtime/go.sum
similarity index 100%
rename from plugins/runtime/go.sum
rename to instrumentation/runtime/go.sum
diff --git a/plugins/runtime/runtime.go b/instrumentation/runtime/runtime.go
similarity index 98%
rename from plugins/runtime/runtime.go
rename to instrumentation/runtime/runtime.go
index f227cdf5b50..7fd6c45d120 100644
--- a/plugins/runtime/runtime.go
+++ b/instrumentation/runtime/runtime.go
@@ -12,7 +12,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package runtime // import "go.opentelemetry.io/contrib/plugins/runtime"
+package runtime // import "go.opentelemetry.io/contrib/instrumentation/runtime"
 
 import (
 	"context"
diff --git a/plugins/runtime/runtime_test.go b/instrumentation/runtime/runtime_test.go
similarity index 94%
rename from plugins/runtime/runtime_test.go
rename to instrumentation/runtime/runtime_test.go
index a314f438a5f..1116b84684e 100644
--- a/plugins/runtime/runtime_test.go
+++ b/instrumentation/runtime/runtime_test.go
@@ -20,7 +20,7 @@ import (
 
 	"github.com/stretchr/testify/assert"
 
-	"go.opentelemetry.io/contrib/plugins/runtime"
+	"go.opentelemetry.io/contrib/instrumentation/runtime"
 
 	"go.opentelemetry.io/otel/api/global"
 )