diff --git a/app/code/core/Mage/Catalog/view/frontend/product/price.phtml b/app/code/core/Mage/Catalog/view/frontend/product/price.phtml
index 1e3a82de1e7d7..6fd312655b8e9 100644
--- a/app/code/core/Mage/Catalog/view/frontend/product/price.phtml
+++ b/app/code/core/Mage/Catalog/view/frontend/product/price.phtml
@@ -403,7 +403,7 @@
         }
     ?>
     <?php if ($price): ?>
-        <div class="price-box">
+        <div class="price-box" itemprop="offers" itemscope itemtype="http://schema.org/Offer">
             <p<?php if ($showMinPrice): ?> class="minimal-price"<?php endif ?>>
                 <?php if ($showMinPrice): ?>
                 <span class="price-label"><?php echo $this->__('Starting at:') ?></span>
@@ -411,7 +411,7 @@
                 <?php if ($_taxHelper->displayBothPrices()): ?>
                     <span class="price-excluding-tax">
                         <span class="label"><?php echo $this->helper('Mage_Tax_Helper_Data')->__('Excl. Tax:') ?></span>
-                        <span class="price" id="price-excluding-tax-<?php echo $_id ?><?php echo $this->getIdSuffix() ?>">
+                        <span class="price" id="price-excluding-tax-<?php echo $_id ?><?php echo $this->getIdSuffix() ?>" itemprop="price">
                             <?php echo $_coreHelper->currency($_exclTax, true, false) ?>
                         </span>
                     </span>
@@ -428,7 +428,7 @@
                         $_showPrice = $_exclTax;
                     }
                     ?>
-                <span class="price" id="product-minimal-price-<?php echo $_id ?><?php echo $this->getIdSuffix() ?>">
+                <span class="price" id="product-minimal-price-<?php echo $_id ?><?php echo $this->getIdSuffix() ?>" itemprop="price">
                     <?php echo $_coreHelper->currency($_showPrice, true, false) ?>
                 </span>
                 <?php endif; ?>
diff --git a/app/code/core/Mage/Catalog/view/frontend/product/view.phtml b/app/code/core/Mage/Catalog/view/frontend/product/view.phtml
index 6220bd7d28d8c..02948309a8421 100644
--- a/app/code/core/Mage/Catalog/view/frontend/product/view.phtml
+++ b/app/code/core/Mage/Catalog/view/frontend/product/view.phtml
@@ -41,7 +41,7 @@
     })(jQuery);
 </script>
 <div id="messages_product_view"><?php echo $this->getMessagesBlock()->getGroupedHtml() ?></div>
-<div class="product-view">
+<div class="product-view" itemscope itemtype="http://schema.org/Product">
     <div class="product-essential">
         <form action="<?php echo $this->getSubmitUrl($_product) ?>" method="post"
               id="product_addtocart_form"<?php if ($_product->getOptions()): ?>
@@ -53,7 +53,7 @@
 
             <div class="product-shop">
                 <div class="product-name">
-                    <h1><?php echo $_helper->productAttribute($_product, $_product->getName(), 'name') ?></h1>
+                    <h1 itemprop="name"><?php echo $_helper->productAttribute($_product, $_product->getName(), 'name') ?></h1>
                 </div>
 
                 <?php if ($this->canEmailToFriend()): ?>
@@ -90,7 +90,7 @@
                     <h2><?php echo $this->__('Quick Overview') ?></h2>
 
                     <div
-                        class="std"><?php echo $_helper->productAttribute($_product, nl2br($_product->getShortDescription()), 'short_description') ?></div>
+                        class="std" itemprop="description"><?php echo $_helper->productAttribute($_product, nl2br($_product->getShortDescription()), 'short_description') ?></div>
                 </div>
                 <?php endif;?>
 
diff --git a/app/code/core/Mage/Catalog/view/frontend/product/view/media.phtml b/app/code/core/Mage/Catalog/view/frontend/product/view/media.phtml
index 728c428305a38..463f3ef3e4a4a 100644
--- a/app/code/core/Mage/Catalog/view/frontend/product/view/media.phtml
+++ b/app/code/core/Mage/Catalog/view/frontend/product/view/media.phtml
@@ -37,7 +37,7 @@
 <?php if ($_product->getImage() != 'no_selection' && $_product->getImage()): ?>
 <p class="product-image product-image-zoom">
     <?php
-        $_img = '<img id="image" src="'.$this->helper('Mage_Catalog_Helper_Image')->init($_product, 'image').'" alt="'.$this->escapeHtml($this->getImageLabel()).'" title="'.$this->escapeHtml($this->getImageLabel()).'" />';
+        $_img = '<img id="image" itemprop="image" src="'.$this->helper('Mage_Catalog_Helper_Image')->init($_product, 'image').'" alt="'.$this->escapeHtml($this->getImageLabel()).'" title="'.$this->escapeHtml($this->getImageLabel()).'" />';
         echo $_helper->productAttribute($_product, $_img, 'image');
     ?>
 </p>
@@ -64,7 +64,7 @@
 <?php else: ?>
 <p class="product-image">
     <?php
-        $_img = '<img src="'.$this->getBaseImageUrl($_product).'" alt="'.$this->escapeHtml($this->getImageLabel()).'" title="'.$this->escapeHtml($this->getImageLabel()).'" />';
+        $_img = '<img itemprop="image" src="'.$this->getBaseImageUrl($_product).'" alt="'.$this->escapeHtml($this->getImageLabel()).'" title="'.$this->escapeHtml($this->getImageLabel()).'" />';
         echo $_helper->productAttribute($_product, $_img, 'image');
     ?>
 </p>