diff --git a/CHANGES.md b/CHANGES.md
index 4f9439efbec1..2025146d3044 100644
--- a/CHANGES.md
+++ b/CHANGES.md
@@ -84,6 +84,7 @@
 ## Bugfixes
 
 * (Python) Fixed occasional pipeline stuckness that was affecting Python 3.11 users ([#33966](https://github.com/apache/beam/issues/33966)).
+* (Java) Fixed TIME field encodings for BigQuery Storage API writes on GenericRecords ([#34059](https://github.com/apache/beam/pull/34059)).
 
 ## Security Fixes
 * Fixed (CVE-YYYY-NNNN)[https://www.cve.org/CVERecord?id=CVE-YYYY-NNNN] (Java/Python/Go) ([#X](https://github.com/apache/beam/issues/X)).
diff --git a/sdks/java/io/google-cloud-platform/src/main/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProto.java b/sdks/java/io/google-cloud-platform/src/main/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProto.java
index d55501d3e583..3813b000a65b 100644
--- a/sdks/java/io/google-cloud-platform/src/main/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProto.java
+++ b/sdks/java/io/google-cloud-platform/src/main/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProto.java
@@ -28,6 +28,7 @@
 import java.util.Map;
 import java.util.Optional;
 import java.util.UUID;
+import java.util.concurrent.TimeUnit;
 import java.util.function.BiFunction;
 import java.util.function.Function;
 import java.util.stream.Collectors;
@@ -174,19 +175,21 @@ static Integer convertDate(Object value) {
 
   static Long convertTime(Object value, boolean micros) {
     if (value instanceof org.joda.time.LocalTime) {
-      return 1_000L * (long) ((org.joda.time.LocalTime) value).getMillisOfDay();
+      return CivilTimeEncoder.encodePacked64TimeMicros((org.joda.time.LocalTime) value);
     } else if (value instanceof java.time.LocalTime) {
-      return java.util.concurrent.TimeUnit.NANOSECONDS.toMicros(
-          ((java.time.LocalTime) value).toNanoOfDay());
+      return CivilTimeEncoder.encodePacked64TimeMicros((java.time.LocalTime) value);
     } else {
       if (micros) {
         Preconditions.checkArgument(
             value instanceof Long, "Expecting a value as Long type (time).");
-        return (Long) value;
+        return CivilTimeEncoder.encodePacked64TimeMicros(
+            java.time.LocalTime.ofNanoOfDay((TimeUnit.MICROSECONDS.toNanos((long) value))));
       } else {
         Preconditions.checkArgument(
             value instanceof Integer, "Expecting a value as Integer type (time).");
-        return 1_000L * (Integer) value;
+        return CivilTimeEncoder.encodePacked64TimeMicros(
+            java.time.LocalTime.ofNanoOfDay(
+                (TimeUnit.MILLISECONDS).toNanos(((Integer) value).longValue())));
       }
     }
   }
diff --git a/sdks/java/io/google-cloud-platform/src/test/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProtoTest.java b/sdks/java/io/google-cloud-platform/src/test/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProtoTest.java
index 371b867ffd5e..ecf49cd6d8bb 100644
--- a/sdks/java/io/google-cloud-platform/src/test/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProtoTest.java
+++ b/sdks/java/io/google-cloud-platform/src/test/java/org/apache/beam/sdk/io/gcp/bigquery/AvroGenericRecordToStorageApiProtoTest.java
@@ -40,6 +40,7 @@
 import java.util.List;
 import java.util.Map;
 import java.util.UUID;
+import java.util.concurrent.TimeUnit;
 import java.util.stream.Collectors;
 import org.apache.avro.Conversions;
 import org.apache.avro.LogicalTypes;
@@ -400,13 +401,14 @@ enum TestEnum {
               .set("uuidValue", uuid.toString())
               .build();
 
+      org.joda.time.LocalTime localTime = org.joda.time.LocalTime.fromMillisOfDay(42_000L);
       jodaTimeLogicalTypesRecord =
           new GenericRecordBuilder(LOGICAL_TYPES_SCHEMA)
               .set("numericValue", numeric)
               .set("bigNumericValue", bigNumeric)
               .set("dateValue", new org.joda.time.LocalDate(1970, 1, 1).plusDays(42))
-              .set("timeMicrosValue", org.joda.time.LocalTime.fromMillisOfDay(42_000L))
-              .set("timeMillisValue", org.joda.time.LocalTime.fromMillisOfDay(42_000L))
+              .set("timeMicrosValue", localTime)
+              .set("timeMillisValue", localTime)
               .set("timestampMicrosValue", org.joda.time.Instant.ofEpochSecond(42L))
               .set("timestampMillisValue", org.joda.time.Instant.ofEpochSecond(42L))
               .set(
@@ -423,8 +425,14 @@ enum TestEnum {
               .set("numericValue", numeric)
               .set("bigNumericValue", bigNumeric)
               .set("dateValue", java.time.LocalDate.ofEpochDay(42L))
-              .set("timeMicrosValue", java.time.LocalTime.ofSecondOfDay(42L))
-              .set("timeMillisValue", java.time.LocalTime.ofSecondOfDay(42L))
+              .set(
+                  "timeMicrosValue",
+                  java.time.LocalTime.ofNanoOfDay(
+                      TimeUnit.MILLISECONDS.toNanos(localTime.getMillisOfDay())))
+              .set(
+                  "timeMillisValue",
+                  java.time.LocalTime.ofNanoOfDay(
+                      TimeUnit.MILLISECONDS.toNanos(localTime.getMillisOfDay())))
               .set("timestampMicrosValue", java.time.Instant.ofEpochSecond(42L))
               .set("timestampMillisValue", java.time.Instant.ofEpochSecond(42L))
               .set(
@@ -456,8 +464,8 @@ enum TestEnum {
               .put("numericvalue", numericBytes)
               .put("bignumericvalue", bigNumericBytes)
               .put("datevalue", 42)
-              .put("timemicrosvalue", 42_000_000L)
-              .put("timemillisvalue", 42_000_000L)
+              .put("timemicrosvalue", CivilTimeEncoder.encodePacked64TimeMicros(localTime))
+              .put("timemillisvalue", CivilTimeEncoder.encodePacked64TimeMicros(localTime))
               .put("timestampmicrosvalue", 42_000_000L)
               .put("timestampmillisvalue", 42_000_000L)
               .put("localtimestampmicrosvalue", 42_000_000L)