diff --git a/controllers/nodefeaturediscovery_controls.go b/controllers/nodefeaturediscovery_controls.go
index c480acd7..cb63a184 100644
--- a/controllers/nodefeaturediscovery_controls.go
+++ b/controllers/nodefeaturediscovery_controls.go
@@ -467,19 +467,19 @@ func Deployment(n NFD) (ResourceStatus, error) {
 	// expected that n.ins.Spec.Instance will return ""
 	// https://kubernetes-sigs.github.io/node-feature-discovery/v0.8/advanced/master-commandline-reference.html#-instance
 	if n.ins.Spec.Instance != "" {
-		args = append(args, fmt.Sprintf("--instance=%q", n.ins.Spec.Instance))
+		args = append(args, fmt.Sprintf("--instance=%s", n.ins.Spec.Instance))
 	}
 
 	if len(n.ins.Spec.ExtraLabelNs) != 0 {
-		args = append(args, fmt.Sprintf("--extra-label-ns=%q", strings.Join(n.ins.Spec.ExtraLabelNs, ",")))
+		args = append(args, fmt.Sprintf("--extra-label-ns=%s", strings.Join(n.ins.Spec.ExtraLabelNs, ",")))
 	}
 
 	if len(n.ins.Spec.ResourceLabels) != 0 {
-		args = append(args, fmt.Sprintf("--resource-labels=%q", strings.Join(n.ins.Spec.ResourceLabels, ",")))
+		args = append(args, fmt.Sprintf("--resource-labels=%s", strings.Join(n.ins.Spec.ResourceLabels, ",")))
 	}
 
 	if strings.TrimSpace(n.ins.Spec.LabelWhiteList) != "" {
-		args = append(args, fmt.Sprintf("--label-whitelist=%q", n.ins.Spec.LabelWhiteList))
+		args = append(args, fmt.Sprintf("--label-whitelist=%s", n.ins.Spec.LabelWhiteList))
 	}
 
 	obj.Spec.Template.Spec.Containers[0].Args = args