diff --git a/Makefile b/Makefile
index 4e612101b..a47b6f09f 100644
--- a/Makefile
+++ b/Makefile
@@ -16,7 +16,7 @@
 
 REGISTRY_NAME=quay.io/k8scsi
 IMAGE_NAME=csi-attacher
-IMAGE_VERSION=canary
+IMAGE_VERSION=v1.0.0
 IMAGE_TAG=$(REGISTRY_NAME)/$(IMAGE_NAME):$(IMAGE_VERSION)
 
 REV=$(shell git describe --long --tags --match='v*' --dirty)