diff --git a/doc/source/tune/examples/tune-wandb.ipynb b/doc/source/tune/examples/tune-wandb.ipynb
index 80c8bc5d7609..5242b7015995 100644
--- a/doc/source/tune/examples/tune-wandb.ipynb
+++ b/doc/source/tune/examples/tune-wandb.ipynb
@@ -770,7 +770,7 @@
     "   :noindex:\n",
     "```\n",
     "\n",
-    "### Wandb-Mixin\n",
+    "### setup_wandb\n",
     "\n",
     "(air-wandb-setup)=\n",
     "\n",
diff --git a/python/ray/_private/test_utils.py b/python/ray/_private/test_utils.py
index a089c07a1280..faa5d56a64f3 100644
--- a/python/ray/_private/test_utils.py
+++ b/python/ray/_private/test_utils.py
@@ -1737,3 +1737,14 @@ def get_gcs_memory_used():
     }
     assert "gcs_server" in m
     return sum(m.values())
+
+
+def wandb_populate_run_location_hook():
+    """
+    Example external hook to populate W&B project and group env vars in
+    WandbIntegrationTest.testWandbLoggerConfig
+    """
+    from ray.air.integrations.wandb import WANDB_GROUP_ENV_VAR, WANDB_PROJECT_ENV_VAR
+
+    os.environ[WANDB_PROJECT_ENV_VAR] = "test_project"
+    os.environ[WANDB_GROUP_ENV_VAR] = "test_group"
diff --git a/python/ray/air/integrations/wandb.py b/python/ray/air/integrations/wandb.py
index 2b1dc733edb9..d07657353381 100644
--- a/python/ray/air/integrations/wandb.py
+++ b/python/ray/air/integrations/wandb.py
@@ -41,6 +41,13 @@
 # It doesn't take in any arguments and returns the W&B API key.
 # Example: "your.module.wandb_setup_api_key_hook".
 WANDB_SETUP_API_KEY_HOOK = "WANDB_SETUP_API_KEY_HOOK"
+# Hook that is invoked before wandb.init in the setup method of WandbLoggerCallback
+# to populate environment variables to specify the location
+# (project and group) of the W&B run.
+# It doesn't take in any arguments and doesn't return anything, but it does populate
+# WANDB_PROJECT_NAME and WANDB_GROUP_NAME.
+# Example: "your.module.wandb_populate_run_location_hook".
+WANDB_POPULATE_RUN_LOCATION_HOOK = "WANDB_POPULATE_RUN_LOCATION_HOOK"
 # Hook that is invoked after running wandb.init in WandbLoggerCallback
 # to process information about the W&B run.
 # It takes in a W&B run object and doesn't return anything.
@@ -143,6 +150,12 @@ def _setup_wandb(
         api_key_file = os.path.expanduser(api_key_file)
 
     _set_api_key(api_key_file, wandb_config.pop("api_key", None))
+    wandb_config["project"] = _get_wandb_project(wandb_config.get("project"))
+    wandb_config["group"] = (
+        os.environ.get(WANDB_GROUP_ENV_VAR)
+        if (not wandb_config.get("group") and os.environ.get(WANDB_GROUP_ENV_VAR))
+        else wandb_config.get("group")
+    )
 
     # remove unpickleable items
     _config = _clean_log(_config)
@@ -168,7 +181,9 @@ def _setup_wandb(
 
     _wandb = _wandb or wandb
 
-    return _wandb.init(**wandb_init_kwargs)
+    run = _wandb.init(**wandb_init_kwargs)
+    _run_wandb_process_run_info_hook(run)
+    return run
 
 
 def _is_allowed_type(obj):
@@ -224,6 +239,31 @@ def _clean_log(obj: Any):
         return fallback
 
 
+def _get_wandb_project(project: Optional[str] = None) -> Optional[str]:
+    """Get W&B project from environment variable or external hook if not passed
+    as and argument."""
+    if (
+        not project
+        and not os.environ.get(WANDB_PROJECT_ENV_VAR)
+        and os.environ.get(WANDB_POPULATE_RUN_LOCATION_HOOK)
+    ):
+        # Try to populate WANDB_PROJECT_ENV_VAR and WANDB_GROUP_ENV_VAR
+        # from external hook
+        try:
+            _load_class(os.environ[WANDB_POPULATE_RUN_LOCATION_HOOK])()
+        except Exception as e:
+            logger.exception(
+                f"Error executing {WANDB_POPULATE_RUN_LOCATION_HOOK} to "
+                f"populate {WANDB_PROJECT_ENV_VAR} and {WANDB_GROUP_ENV_VAR}: {e}",
+                exc_info=e,
+            )
+    if not project and os.environ.get(WANDB_PROJECT_ENV_VAR):
+        # Try to get project and group from environment variables if not
+        # passed through WandbLoggerCallback.
+        project = os.environ.get(WANDB_PROJECT_ENV_VAR)
+    return project
+
+
 def _set_api_key(api_key_file: Optional[str] = None, api_key: Optional[str] = None):
     """Set WandB API key from `wandb_config`. Will pop the
     `api_key_file` and `api_key` keys from `wandb_config` parameter"""
@@ -260,6 +300,17 @@ def _set_api_key(api_key_file: Optional[str] = None, api_key: Optional[str] = No
         )
 
 
+def _run_wandb_process_run_info_hook(run: Any) -> None:
+    """Run external hook to process information about wandb run"""
+    if WANDB_PROCESS_RUN_INFO_HOOK in os.environ:
+        try:
+            _load_class(os.environ[WANDB_PROCESS_RUN_INFO_HOOK])(run)
+        except Exception as e:
+            logger.exception(
+                f"Error calling {WANDB_PROCESS_RUN_INFO_HOOK}: {e}", exc_info=e
+            )
+
+
 class _QueueItem(enum.Enum):
     END = enum.auto()
     RESULT = enum.auto()
@@ -310,14 +361,7 @@ def run(self):
         run = self._wandb.init(*self.args, **self.kwargs)
         run.config.trial_log_path = self._logdir
 
-        # Run external hook to process information about wandb run
-        if WANDB_PROCESS_RUN_INFO_HOOK in os.environ:
-            try:
-                _load_class(os.environ[WANDB_PROCESS_RUN_INFO_HOOK])(run)
-            except Exception as e:
-                logger.exception(
-                    f"Error calling {WANDB_PROCESS_RUN_INFO_HOOK}: {e}", exc_info=e
-                )
+        _run_wandb_process_run_info_hook(run)
 
         while True:
             item_type, item_content = self.queue.get()
@@ -468,10 +512,7 @@ def setup(self, *args, **kwargs):
         )
         _set_api_key(self.api_key_file, self.api_key)
 
-        # Try to get project and group from environment variables if not
-        # passed through WandbLoggerCallback.
-        if not self.project and os.environ.get(WANDB_PROJECT_ENV_VAR):
-            self.project = os.environ.get(WANDB_PROJECT_ENV_VAR)
+        self.project = _get_wandb_project(self.project)
         if not self.project:
             raise ValueError(
                 "Please pass the project name as argument or through "
diff --git a/python/ray/tune/tests/test_integration_wandb.py b/python/ray/tune/tests/test_integration_wandb.py
index 1724d870d325..15f2b4ca3a7f 100644
--- a/python/ray/tune/tests/test_integration_wandb.py
+++ b/python/ray/tune/tests/test_integration_wandb.py
@@ -28,6 +28,7 @@
 from ray.air.integrations.wandb import (
     WANDB_ENV_VAR,
     WANDB_GROUP_ENV_VAR,
+    WANDB_POPULATE_RUN_LOCATION_HOOK,
     WANDB_PROJECT_ENV_VAR,
     WANDB_SETUP_API_KEY_HOOK,
 )
@@ -222,6 +223,22 @@ def test_wandb_logger_api_key_external_hook(self, monkeypatch):
         logger.setup()
         assert os.environ[WANDB_ENV_VAR] == "abcd"
 
+    def test_wandb_logger_run_location_external_hook(self, monkeypatch):
+        # No project
+        with pytest.raises(ValueError):
+            logger = WandbTestExperimentLogger(api_key="1234")
+            logger.setup()
+
+        # Project and group env vars from external hook
+        monkeypatch.setenv(
+            WANDB_POPULATE_RUN_LOCATION_HOOK,
+            "ray._private.test_utils.wandb_populate_run_location_hook",
+        )
+        logger = WandbTestExperimentLogger(api_key="1234")
+        logger.setup()
+        assert os.environ[WANDB_PROJECT_ENV_VAR] == "test_project"
+        assert os.environ[WANDB_GROUP_ENV_VAR] == "test_group"
+
     def test_wandb_logger_start(self, monkeypatch, trial):
         monkeypatch.setenv(WANDB_ENV_VAR, "9012")
         # API Key in env