diff --git a/docs/index.rst b/docs/index.rst
index d6330ac0..c57c1747 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -5,6 +5,14 @@ Welcome to ``PyJWT``
 Tokens (JWT). JWT is an open, industry-standard (`RFC 7519`_) for representing
 claims securely between two parties.
 
+Sponsor
+-------
++--------------+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
+| |auth0-logo| | If you want to quickly add secure token-based authentication to Python projects, feel free to check Auth0's Python SDK and free plan at `auth0.com/signup <https://auth0.com/signup?utm_source=external_sites&utm_medium=pyjwt&utm_campaign=devn_signup>`_. |
++--------------+-----------------------------------------------------------------+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
+.. |auth0-logo| image:: https://github.com/user-attachments/assets/ee98379e-ee76-4bcb-943a-e25c4ea6d174
+   :width: 160px
+
 Installation
 ------------
 You can install ``pyjwt`` with ``pip``: