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---
layout: default
---
<article class="main-content index-page">
<dl class="starting-points">
<dt>
Are you seeing slow or incomplete deliverables from your development
teams?
</dt>
<dd>
We can work together to get all of your teams thinking with a
product-centric mindset, and delivering real value to customers on a
regular basis, validating cross-functional collaboration via
specific feedback loops on every feature & team.
</dd>
<dt>
…product managers & designers <em>handing off</em> work
and not understanding its impact?
</dt>
<dd>
We can team up to ensure that your teams are working together, all
invested in the same outcomes and all learning from the same
customer feedback and behavior, creating a feedback loop for great
customer impact and team investment.
</dd>
<dt>
…developers always complaining about tech debt without any
realistic solution in sight?
</dt>
<dd>
We can partner to create a technical vision matching your overall
product vision, and use that to prioritize a specific,
outcome-driven technical roadmap that addresses the biggest pain
points of developer productivity.
</dd>
</dl>
<p class="call-to-action">
<a href="https://calendly.com/bfults/praxis-intro" target="_blank">Get in Touch</a>
</p>
<h1>Approach</h1>
<ul>
<li>
I bring a <em>customer-driven</em> mindset to product development
and engineering (software & hardware), focusing first and
foremost on how successfully your team is delivering actual results
to customers that power the engine of the business, in partnership
with your go-to-market teams.
</li>
<li>
I bring only <em>real-world</em> practices that have been used in
real businesses to get great results while running on actual
budgets — no big-acronym frameworks or slick slide
decks without effective methods behind them.
</li>
<li>
I lead with a <em>people-centered</em> approach because the most
sustainable and effective teams are tightly-knit and trusting teams
with great leaders and excellent cross-functional relationships. It
is these teams who will deliver better products, more quickly, and
who will be more responsive to the needs of your customers and
the business.
</li>
</ul>
<aside class="punch-line">
<p>
Transform & optimize your product teams to deliver the right
products to your customers, quickly and repeatably.
</p>
</aside>
<h1>Services</h1>
<div class="two-columns">
<section class="content-card">
<h2>Co-create a unified product vision with your team</h2>
<p></p>
</section>
<section class="content-card">
<h2>Co-create a technical vision with your engineering team</h2>
<p></p>
</section>
<section class="content-card">
<h2>Establish a product-first mindset across your teams</h2>
<p></p>
</section>
<section class="content-card">
<h2>Implement a lightweight product delivery process across your product functions</h2>
<p></p>
</section>
<section class="content-card">
<h2>Build feedback loops into your product & processes</h2>
<p></p>
</section>
<section class="content-card">
<h2>Coach your leaders on writing & delivering large-group communications</h2>
<p></p>
</section>
<section class="content-card">
<h2>Coach your managers on leading career development</h2>
<p></p>
</section>
<section class="content-card">
<h2>Customize a career development framework for your company’s roles</h2>
<p></p>
</section>
<section class="content-card">
<h2>Assess your system architecture & help build a technical roadmap</h2>
<p></p>
</section>
<section class="content-card">
<h2>Implement a product reliability strategy & improvement roadmap</h2>
<p></p>
</section>
</div>
<p class="call-to-action">
<a href="https://calendly.com/bfults/praxis-intro" target="_blank">Get in Touch</a>
</p>
<h1>About the Principal</h1>
<figure class="headshot"><img src="img/bradford-headshot-square.jpg" alt="Bradford Fults’s head" width="180" height="180" /></figure>
<p>
My name is Bradford Fults and I have over 25 years of experience in
large-scale B2C and B2B enterprise organizations, in both
software-native and tech-enabled services businesses, and from the
smallest teams up to integrated cross-product portfolio delivery teams
of 1,000 people.
</p>
<p>
I bring a sharp eye, effective practices, and proven teaching and change
management methods to achieve the lasting change you seek in your
business, all the way to the balance sheet. I am an accomplished leader
of organizations and a technically-minded engineer, able to quickly
assess both people and systems and then to forecast and integrate the
capabilities of product & engineering with the rest of
the business.
</p>
</article>