Move the initPermutive call

.changeset/unlucky-lizards-hide.md

@@ -0,0 +1,5 @@
+---
+'@guardian/commercial': minor
+---
+
+Move the initPermutive call so that the googletag script can be loaded a little earlier

src/experiments/tests/move-permutive-segmentation.ts

@@ -0,0 +1,29 @@
+import type { ABTest } from '@guardian/ab-core';
+
+export const movePermutiveSegmentation: ABTest = {
+	id: 'MovePermutiveSegmentation',
+	author: '@commercial-dev',
+	start: '2025-02-12',
+	expiry: '2025-03-21',
+	audience: 0 / 100,
+	audienceOffset: 20 / 100,
+	audienceCriteria: '',
+	successMeasure: '',
+	description:
+		'Measure the performance impact of moving the initialisation of Permutive segmentation.',
+	variants: [
+		{
+			id: 'control',
+			test: (): void => {
+				/* no-op */
+			},
+		},
+		{
+			id: 'variant',
+			test: (): void => {
+				/* no-op */
+			},
+		},
+	],
+	canRun: () => true,
+};

src/init/consented-advertising.ts

@@ -1,3 +1,5 @@
+import { isUserInVariant } from '../experiments/ab';
+import { movePermutiveSegmentation } from '../experiments/tests/move-permutive-segmentation';
 import { init as prepareAdVerification } from '../lib/ad-verification/prepare-ad-verification';
 import { bootCommercial } from '../lib/commercial-boot-utils';
 import { adFreeSlotRemove } from './consented/ad-free-slot-remove';
@@ -35,9 +37,10 @@ const commercialModules = [
 	reloadPageOnConsentChange,
 	preparePrebid,
 	initDfpListeners,
-	// Permutive init code must run before google tag enableServices()
-	// The permutive lib however is loaded async with the third party tags
-	() => initPermutive().then(prepareGoogletag),
+	// add test to determine impact of moving initPermutive
+	isUserInVariant(movePermutiveSegmentation, 'variant')
+		? prepareGoogletag
+		: () => initPermutive().then(prepareGoogletag),
 	initDynamicAdSlots,
 	prepareA9,
 	initFillSlotListener,

src/init/consented/static-ad-slots.ts

@@ -3,6 +3,7 @@ import { createAdvert } from '../../define/create-advert';
 import { displayAds } from '../../display/display-ads';
 import { displayLazyAds } from '../../display/display-lazy-ads';
 import { isUserInVariant } from '../../experiments/ab';
+import { movePermutiveSegmentation } from '../../experiments/tests/move-permutive-segmentation';
 import { mpuWhenNoEpic } from '../../experiments/tests/mpu-when-no-epic';
 import type { SizeMapping } from '../../lib/ad-sizes';
 import { adSizes, createAdSize } from '../../lib/ad-sizes';
@@ -11,6 +12,7 @@ import { getCurrentBreakpoint } from '../../lib/detect/detect-breakpoint';
 import { dfpEnv } from '../../lib/dfp/dfp-env';
 import { queueAdvert } from '../../lib/dfp/queue-advert';
 import { isInUk, isInUsa } from '../../lib/geo/geo-utils';
+import { initPermutive } from './prepare-permutive';
 import { setupPrebidOnce } from './prepare-prebid';
 import { removeDisabledSlots } from './remove-slots';
 
@@ -63,6 +65,13 @@ const fillStaticAdvertSlots = async (): Promise<void> => {
 	// initiates these dependencies, to speed up the init process. Bootstrap also captures the module performance.
 	const dependencies: Array<Promise<void>> = [removeDisabledSlots()];
 
+	// add test to determine impact of moving initPermutive
+	if (isUserInVariant(movePermutiveSegmentation, 'variant')) {
+		// Permutive segmentation init code must run before googletag.enableServices() is called
+		/** @see https://support.permutive.com/hc/en-us/articles/360011779239-Deploying-the-Permutive-JavaScript-Tag */
+		dependencies.push(initPermutive());
+	}
+
 	await Promise.all(dependencies);
 
 	// Prebid might not load if it does not have consent