diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -1,10 +1,69 @@
-# Graasp Desktop
+<p align="center">
+  <a href="https://babeljs.io/">
+    <img alt="Graasp" src="https://avatars3.githubusercontent.com/u/43075056" width="300">
+  </a>
+</p>
+
+<h1 align="center">Graasp Desktop</h1>
+
+<p align="center">
+  Cross-platform desktop client for the Graasp ecosystem.
+</p>
 
 [![CodeShip](https://app.codeship.com/projects/e0ef44e0-cff2-0136-9889-2aa8b2e23b88/status?branch=master)](https://app.codeship.com/projects/315997)
 [![Conventional Commits](https://img.shields.io/badge/Conventional%20Commits-1.0.0-yellow.svg)](https://conventionalcommits.org)
 [![Codacy Badge](https://api.codacy.com/project/badge/Grade/b46362710a304906bb6ce858408e59a2)](https://www.codacy.com/app/graasp/graasp-desktop)
 
-Desktop client for Graasp.
+## Official Distributions
+
+You can get the latest official distribution from our [GitHub release channel](https://github.com/graasp/graasp-desktop/releases).
+
+## Getting Started
+
+To run Graasp Desktop locally you need to have [Node](https://nodejs.org) and
+[NPM](https://www.npmjs.com) installed in your operating system. We strongly recommend that you
+also have [Yarn](https://yarnpkg.com/). All of the commands that you will see here use `yarn`,
+but they have an `npm` equivalent.
+
+Download or clone the repository to your local machine, preferably using [Git](https://git-scm.com).
+
+### Installation
+
+Inside the project directory, run `yarn` to install the project dependencies.
+
+You will also need to create a file called `.env.local` with the following contents.
+
+```dotenv
+GH_TOKEN=
+REACT_APP_GRAASP_API_HOST=https://api.graasp.eu
+REACT_APP_GRAASP_HOST=https://graasp.eu
+REACT_APP_GOOGLE_ANALYTICS_ID=
+REACT_APP_SENTRY_DSN=
+GOOGLE_API_KEY=
+BROWSER=none
+```
+
+The `GH_TOKEN` environment variable is only used for releasing new versions of the Graasp Desktop
+application. For advanced used, if you want to create your own distribution, you can add your
+`GH_TOKEN` here and use `electron-builder` to manage releases on GitHub.
+
+The `REACT_APP_GRAASP_API_HOST` variable signals which Graasp API to use, while
+`REACT_APP_GRAASP_HOST` determines where to locate Graasp. The values above use the production
+versions.
+
+Use the `REACT_APP_GOOGLE_ANALYTICS_ID` environment variable to track Google Analytics and
+`` to track errors using Sentry.
+
+In order to use the location services for nearby spaces, you will need a `GOOGLE_API_KEY`, which
+you can get [here](https://developers.google.com/maps/documentation/geolocation/get-api-key).
+
+The `BROWSER=none` assignment simply tells Electron not to use a browser to load, but instead to
+use the native OS windows.
+
+### Running Locally
+
+To run Graasp Desktop locally, run `yarn start`. This will launch an Electron window and the
+Electron process in terminal.
 
 ## Contributing