diff --git a/handbook/demand/README.md b/handbook/demand/README.md
index c558f200c5e7..253cee2e24ef 100644
--- a/handbook/demand/README.md
+++ b/handbook/demand/README.md
@@ -125,10 +125,11 @@ There are many times in which community members, customers, and contributors are
 
 ### Run a new ad or change an existing ad
 Any changes to the current running ads visible to a user, including designs, keywords, or targeting, are approved in 🦢🗣 Design review (#g-website), which [occurs regularly](https://fleetdm.com/handbook/company/product-groups#design-reviews) and is open to all fleeties.
-1. Add your proposal to the [website design review agenda](https://docs.google.com/document/d/1Q73ublh9bcIL01JsY--gpZRd3KPT_KCX-F0RaorKJcM/edit)
-2. Compare existing ads against the newly proposed ad within the corresponding ad platform. ([Google Ads](https://ads.google.com/home/), [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/), etc.)
-3. If your change is approved, Field Marketer makes changes and creates a calendar reminder to check performance two weeks from the date changes were made.
+1. [Head of Demand Generation](https://fleetdm.com/handbook/demand#team) adds a discussion item about the change to the [website design review agenda](https://docs.google.com/document/d/1Q73ublh9bcIL01JsY--gpZRd3KPT_KCX-F0RaorKJcM/edit)
+2. During the call, they compare existing ads against the planned updates within the corresponding ad platform. ([Google Ads](https://ads.google.com/home/), [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/), etc.)
+3. [Head of Demand Generation](https://fleetdm.com/handbook/demand#team) makes changes and creates a calendar reminder to check performance either two weeks or four weeks from the date changes were made.
 
+> **Do changes to keywords or targeting require a design review?** Currently, all changes to these things require discussion with our product marketer.
 
 ### Engage with the community
 Public conversations on social media create valuable opportunities for contributors to answer technical questions and collect feedback.