diff --git a/clients/fides-js/__tests__/integrations/blueconic.test.ts b/clients/fides-js/__tests__/integrations/blueconic.test.ts
new file mode 100644
index 0000000000..b1813e5381
--- /dev/null
+++ b/clients/fides-js/__tests__/integrations/blueconic.test.ts
@@ -0,0 +1,107 @@
+import { FidesGlobal } from "~/fides";
+import { MARKETING_CONSENT_KEYS } from "~/lib/consent-constants";
+
+import { blueconic } from "../../src/integrations/blueconic";
+
+const getBlueConicEvent = () =>
+  ({
+    subscribe: () => {},
+  }) as const;
+
+const setupBlueConicClient = (
+  initialized: "initialized" | "uinitialized" = "initialized",
+) => {
+  const client = {
+    profile: {
+      setConsentedObjectives: jest.fn(),
+      setRefusedObjectives: jest.fn(),
+      updateProfile: jest.fn(),
+    },
+    event: initialized === "initialized" ? getBlueConicEvent() : undefined,
+  } as const satisfies typeof window.blueConicClient;
+
+  window.blueConicClient = client;
+
+  return client;
+};
+
+const setupFidesWithConsent = (key: string, optInStatus: boolean) => {
+  window.Fides = {
+    consent: {
+      [key]: optInStatus,
+    },
+  } as any as FidesGlobal;
+};
+
+describe("blueconic", () => {
+  afterEach(() => {
+    window.blueConicClient = undefined;
+    window.Fides = undefined as any;
+    jest.resetAllMocks();
+  });
+
+  test("that other modes are not supported", () => {
+    expect(() => blueconic({ approach: "other mode" })).toThrow();
+  });
+
+  test("that nothing happens when blueconic and fides are not initialized", () => {
+    setupBlueConicClient("uinitialized");
+
+    blueconic();
+
+    expect(
+      window.blueConicClient?.profile?.setConsentedObjectives,
+    ).not.toHaveBeenCalled();
+    expect(
+      window.blueConicClient?.profile?.setConsentedObjectives,
+    ).not.toHaveBeenCalled();
+    expect(
+      window.blueConicClient?.profile?.updateProfile,
+    ).not.toHaveBeenCalled();
+  });
+
+  describe.each(MARKETING_CONSENT_KEYS)(
+    "when consent is set via the %s key",
+    (key) => {
+      test.each([
+        [
+          "opted in",
+          true,
+          ["iab_purpose_1", "iab_purpose_2", "iab_purpose_3", "iab_purpose_4"],
+          [],
+        ],
+        [
+          "opted out",
+          false,
+          ["iab_purpose_1"],
+          ["iab_purpose_2", "iab_purpose_3", "iab_purpose_4"],
+        ],
+      ])(
+        "that a user who has %s gets the correct consented and refused objectives",
+        (_, optInStatus, consented, refused) => {
+          const blueConicClient = setupBlueConicClient();
+          setupFidesWithConsent(key, optInStatus);
+
+          blueconic();
+
+          expect(
+            blueConicClient.profile.setConsentedObjectives,
+          ).toHaveBeenCalledWith(consented);
+          expect(
+            blueConicClient.profile.setRefusedObjectives,
+          ).toHaveBeenCalledWith(refused);
+          expect(blueConicClient.profile.updateProfile).toHaveBeenCalled();
+        },
+      );
+    },
+  );
+
+  test.each(["FidesInitialized", "FidesUpdated", "onBlueConicLoaded"])(
+    "that %s event can cause objectives to be set",
+    (eventName) => {
+      const spy = jest.spyOn(window, "addEventListener");
+      blueconic();
+      expect(spy).toHaveBeenCalledWith(eventName, expect.any(Function));
+    },
+  );
+});
diff --git a/clients/fides-js/src/integrations/blueconic.ts b/clients/fides-js/src/integrations/blueconic.ts
index 5bfcf07dba..9d735d2da5 100644
--- a/clients/fides-js/src/integrations/blueconic.ts
+++ b/clients/fides-js/src/integrations/blueconic.ts
@@ -1,12 +1,14 @@
+import { MARKETING_CONSENT_KEYS } from "~/lib/consent-constants";
+
 declare global {
   interface Window {
     blueConicClient?: {
-      profile: {
+      profile?: {
         setConsentedObjectives: (objectives: string[]) => void;
         setRefusedObjectives: (objectives: string[]) => void;
         updateProfile: () => void;
       };
-      event: {
+      event?: {
         subscribe: any;
       };
     };
@@ -26,7 +28,8 @@ const configureObjectives = () => {
 
   const profile = window.blueConicClient?.profile;
   const { consent } = window.Fides;
-  if (consent.targeted_advertising_gpp_us_state) {
+  const optedIn = MARKETING_CONSENT_KEYS.some((key) => consent[key]);
+  if (optedIn) {
     profile.setConsentedObjectives([
       "iab_purpose_1",
       "iab_purpose_2",
@@ -46,7 +49,13 @@ const configureObjectives = () => {
   profile.updateProfile();
 };
 
-export const blueconic = () => {
+export const blueconic = (
+  { approach }: { approach: string } = { approach: "onetrust" },
+) => {
+  if (approach !== "onetrust") {
+    throw new Error("Unsupported approach");
+  }
+
   window.addEventListener("FidesInitialized", configureObjectives);
   window.addEventListener("FidesUpdated", configureObjectives);
   window.addEventListener("onBlueConicLoaded", configureObjectives);
diff --git a/clients/fides-js/src/integrations/shopify.ts b/clients/fides-js/src/integrations/shopify.ts
index 9d9f992e15..260e616fd9 100644
--- a/clients/fides-js/src/integrations/shopify.ts
+++ b/clients/fides-js/src/integrations/shopify.ts
@@ -1,3 +1,4 @@
+import { MARKETING_CONSENT_KEYS } from "../lib/consent-constants";
 import { NoticeConsent } from "../lib/consent-types";
 
 declare global {
@@ -18,14 +19,7 @@ declare global {
 }
 
 const CONSENT_MAP = {
-  marketing: [
-    "marketing",
-    "data_sales_and_sharing",
-    "data_sales_sharing_gpp_us_state",
-    "data_sharing_gpp_us_state",
-    "data_sales_gpp_us_state",
-    "targeted_advertising_gpp_us_state",
-  ],
+  marketing: MARKETING_CONSENT_KEYS,
   sale_of_data: [
     "marketing",
     "data_sales_and_sharing",
diff --git a/clients/fides-js/src/lib/consent-constants.ts b/clients/fides-js/src/lib/consent-constants.ts
index 7f8b1ea8b3..0b8a76f0e5 100644
--- a/clients/fides-js/src/lib/consent-constants.ts
+++ b/clients/fides-js/src/lib/consent-constants.ts
@@ -125,3 +125,12 @@ export const FIDES_OVERRIDE_EXPERIENCE_LANGUAGE_VALIDATOR_MAP: {
 
 export const FIDES_OVERLAY_WRAPPER = "fides-overlay-wrapper";
 export const FIDES_I18N_ICON = "fides-i18n-icon";
+
+export const MARKETING_CONSENT_KEYS = [
+  "marketing",
+  "data_sales_and_sharing",
+  "data_sales_sharing_gpp_us_state",
+  "data_sharing_gpp_us_state",
+  "data_sales_gpp_us_state",
+  "targeted_advertising_gpp_us_state",
+];