diff --git a/justfile b/justfile
index 1eaec45..2a83674 100644
--- a/justfile
+++ b/justfile
@@ -27,8 +27,8 @@ format: format_just format_python
 
 @pre_commit: format lint test
 
-@test:
-    uv run pytest
+@test *FLAGS:
+    uv run pytest {{ FLAGS }}
 
 @test_with_coverage:
     uv run pytest --cov --cov-config=pyproject.toml --cov-report=html
diff --git a/pyproject.toml b/pyproject.toml
index 8d729a4..84afb87 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -39,7 +39,7 @@ dev-dependencies = [
 ]
 
 [project.scripts]
-beatdrop = "dj_beat_drop.main_cli:main"
+beatdrop = "dj_beat_drop.cli:main"
 
 [project.urls]
 Homepage = "https://github.com/epicserve/dj-beat-drop"
diff --git a/src/dj_beat_drop/__main__.py b/src/dj_beat_drop/__main__.py
new file mode 100644
index 0000000..92c7a9a
--- /dev/null
+++ b/src/dj_beat_drop/__main__.py
@@ -0,0 +1,10 @@
+# my_package/__main__.py
+from .cli import main as cli_main
+
+
+def main():
+    cli_main()
+
+
+if __name__ == "__main__":
+    main()
diff --git a/src/dj_beat_drop/main_cli.py b/src/dj_beat_drop/cli.py
similarity index 87%
rename from src/dj_beat_drop/main_cli.py
rename to src/dj_beat_drop/cli.py
index 325b0e9..d666f1d 100644
--- a/src/dj_beat_drop/main_cli.py
+++ b/src/dj_beat_drop/cli.py
@@ -5,7 +5,10 @@
 from packaging.version import parse
 
 from dj_beat_drop.new import handle_new
-from dj_beat_drop.utils import color
+from dj_beat_drop.new_app import create_new_app
+from dj_beat_drop.utils import (
+    color,
+)
 
 
 def get_ascii_logo():
@@ -60,6 +63,13 @@ def main_callback(
     pass
 
 
+@main_command.command()
+def new_app(
+    app_relative_path: str = typer.Argument(..., help="App relative path (e.g. 'accounts' or 'apps/accounts')."),
+):
+    create_new_app(app_relative_path)
+
+
 @main_command.command()
 def new(
     name: str | None = typer.Argument(None, help="Project name (e.g. 'example_project' or 'example-project')."),
diff --git a/src/dj_beat_drop/new.py b/src/dj_beat_drop/new.py
index df0872c..7942118 100644
--- a/src/dj_beat_drop/new.py
+++ b/src/dj_beat_drop/new.py
@@ -6,16 +6,7 @@
 from InquirerPy import inquirer
 
 from dj_beat_drop import utils
-from dj_beat_drop.utils import color
-
-
-def rename_template_files(project_dir):
-    # Rename .py-tpl files to .py
-    for file in project_dir.rglob("*"):
-        if file.is_file() is False:
-            continue
-        if file.name.endswith(".py-tpl"):
-            os.rename(file, file.with_name(file.name[:-4]))
+from dj_beat_drop.utils import color, overwrite_directory_prompt, rename_template_files, replace_variables_in_directory
 
 
 def replace_settings_with_environs(content: str) -> str:
@@ -57,21 +48,6 @@ def create_dot_envfile(project_dir, context: dict[str, str]):
         f.write(env_content)
 
 
-def replace_variables(project_dir, context: dict[str, str], initialize_env):
-    for file in project_dir.rglob("*"):
-        if file.is_file() is False:
-            continue
-        with file.open() as f:
-            content = f.read()
-        for variable, value in context.items():
-            content = content.replace(f"{{{{ {variable} }}}}", value)
-        if str(file.relative_to(project_dir)) == "config/settings.py" and initialize_env is True:
-            content = replace_settings_with_environs(content)
-            create_dot_envfile(project_dir, context)
-        with file.open("w") as f:
-            f.write(content)
-
-
 def create_new_project(
     *, name: str, use_lts: bool, project_dir: Path, initialize_uv: bool, initialize_env: bool
 ) -> dict[str, str]:
@@ -82,11 +58,17 @@ def create_new_project(
     os.rename(project_dir / "project_name", project_dir / "config")
 
     rename_template_files(project_dir)
-    replace_variables(
+    replace_variables_in_directory(
         project_dir,
         template_context,
-        initialize_env,
     )
+    if initialize_env is True:
+        with (project_dir / "config" / "settings.py").open("r") as f:
+            content = f.read()
+        content = replace_settings_with_environs(content)
+        with (project_dir / "config" / "settings.py").open("w") as f:
+            f.write(content)
+        create_dot_envfile(project_dir, template_context)
 
     if initialize_uv is True:
         os.chdir(project_dir)
@@ -116,16 +98,7 @@ def handle_new(name: str, use_lts: bool, overwrite_target_dir: bool) -> None:
         return
     project_dir = Path.cwd() / name
 
-    if project_dir.exists():
-        if overwrite_target_dir is False:
-            overwrite_response = inquirer.confirm(
-                message=f"The directory '{name}' already exists. Do you want to overwrite it?",
-                default=True,
-            ).execute()
-            if overwrite_response is False:
-                color.red("Operation cancelled.")
-                return
-        shutil.rmtree(project_dir)
+    overwrite_directory_prompt(project_dir, overwrite_target_dir)
 
     initialize_uv = inquirer.confirm(message="Initialize your project with UV?", default=True).execute()
     initialize_env = inquirer.confirm(
diff --git a/src/dj_beat_drop/new_app.py b/src/dj_beat_drop/new_app.py
new file mode 100644
index 0000000..4d3df37
--- /dev/null
+++ b/src/dj_beat_drop/new_app.py
@@ -0,0 +1,44 @@
+import shutil
+from pathlib import Path
+
+import typer
+
+from dj_beat_drop.utils import (
+    color,
+    overwrite_directory_prompt,
+    rename_template_files,
+    replace_variables_in_directory,
+    snake_or_kebab_to_camel_case,
+)
+
+
+def create_new_app(
+    app_rel_path: str = typer.Argument(..., help="App relative path (e.g. 'accounts' or 'apps/accounts')."),
+) -> dict[str, str]:
+    template_dir_src = Path(__file__).parent / "templates" / "app_template"
+
+    # normalize to lowercase
+    app_rel_path = app_rel_path.lower()
+
+    app_directory = Path.cwd() / app_rel_path
+
+    app_name = app_directory.name
+    app_name_space = app_rel_path.replace("/", ".") if "/" in app_rel_path else app_name
+    overwrite_directory_prompt(app_directory)
+    shutil.copytree(template_dir_src, app_directory)
+    rename_template_files(app_directory)
+    template_context = {
+        "app_name": app_name_space,
+        "camel_case_app_name": snake_or_kebab_to_camel_case(app_name),
+    }
+    replace_variables_in_directory(app_directory, template_context)
+    color.green(f"\nSuccessfully created app '{app_name}' in {app_directory}")
+
+    # Reminder to register the app
+    color.orange("\nRemember to add your app to INSTALLED_APPS in your project's settings:")
+    print("\n    INSTALLED_APPS = [")
+    print("        ...,")
+    print(f"        '{app_name_space}',")
+    print("    ]")
+
+    return template_context
diff --git a/src/dj_beat_drop/templates/app_template/__init__.py-tpl b/src/dj_beat_drop/templates/app_template/__init__.py-tpl
new file mode 100644
index 0000000..e69de29
diff --git a/src/dj_beat_drop/templates/app_template/admin.py-tpl b/src/dj_beat_drop/templates/app_template/admin.py-tpl
new file mode 100644
index 0000000..8c38f3f
--- /dev/null
+++ b/src/dj_beat_drop/templates/app_template/admin.py-tpl
@@ -0,0 +1,3 @@
+from django.contrib import admin
+
+# Register your models here.
diff --git a/src/dj_beat_drop/templates/app_template/apps.py-tpl b/src/dj_beat_drop/templates/app_template/apps.py-tpl
new file mode 100644
index 0000000..b705352
--- /dev/null
+++ b/src/dj_beat_drop/templates/app_template/apps.py-tpl
@@ -0,0 +1,6 @@
+from django.apps import AppConfig
+
+
+class {{ camel_case_app_name }}Config(AppConfig):
+    default_auto_field = 'django.db.models.BigAutoField'
+    name = '{{ app_name }}'
diff --git a/src/dj_beat_drop/templates/app_template/migrations/__init__.py-tpl b/src/dj_beat_drop/templates/app_template/migrations/__init__.py-tpl
new file mode 100644
index 0000000..e69de29
diff --git a/src/dj_beat_drop/templates/app_template/models.py-tpl b/src/dj_beat_drop/templates/app_template/models.py-tpl
new file mode 100644
index 0000000..71a8362
--- /dev/null
+++ b/src/dj_beat_drop/templates/app_template/models.py-tpl
@@ -0,0 +1,3 @@
+from django.db import models
+
+# Create your models here.
diff --git a/src/dj_beat_drop/templates/app_template/tests.py-tpl b/src/dj_beat_drop/templates/app_template/tests.py-tpl
new file mode 100644
index 0000000..7ce503c
--- /dev/null
+++ b/src/dj_beat_drop/templates/app_template/tests.py-tpl
@@ -0,0 +1,3 @@
+from django.test import TestCase
+
+# Create your tests here.
diff --git a/src/dj_beat_drop/templates/app_template/views.py-tpl b/src/dj_beat_drop/templates/app_template/views.py-tpl
new file mode 100644
index 0000000..91ea44a
--- /dev/null
+++ b/src/dj_beat_drop/templates/app_template/views.py-tpl
@@ -0,0 +1,3 @@
+from django.shortcuts import render
+
+# Create your views here.
diff --git a/src/dj_beat_drop/utils.py b/src/dj_beat_drop/utils.py
index 2d6b1a1..3c0f616 100644
--- a/src/dj_beat_drop/utils.py
+++ b/src/dj_beat_drop/utils.py
@@ -1,7 +1,12 @@
+import os
+import re
 import secrets
+import shutil
 from functools import lru_cache
+from pathlib import Path
 
 import requests
+from InquirerPy import inquirer
 
 
 class Color:
@@ -72,3 +77,41 @@ def get_secret_key():
     """Return a 50 character random string usable as a SECRET_KEY setting value."""
     chars = "abcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*(-_=+)"
     return "".join(secrets.choice(chars) for _ in range(50))
+
+
+def rename_template_files(project_dir):
+    # Rename .py-tpl files to .py
+    for file in project_dir.rglob("*"):
+        if file.is_file() is False:
+            continue
+        if file.name.endswith(".py-tpl"):
+            os.rename(file, file.with_name(file.name[:-4]))
+
+
+def overwrite_directory_prompt(directory: Path, skip_confirm_prompt: bool = False) -> bool:
+    if directory.exists():
+        if skip_confirm_prompt is False:
+            overwrite_response = inquirer.confirm(
+                message=f"The directory '{directory}' already exists. Do you want to overwrite it?",
+                default=True,
+            ).execute()
+            if overwrite_response is False:
+                color.red("Operation cancelled.")
+                return
+        shutil.rmtree(directory)
+
+
+def replace_variables_in_directory(directory: Path, context: dict[str, str]):
+    for file in directory.rglob("*"):
+        if file.is_file() is False:
+            continue
+        with file.open() as f:
+            content = f.read()
+        for variable, value in context.items():
+            content = content.replace(f"{{{{ {variable} }}}}", value)
+        with file.open("w") as f:
+            f.write(content)
+
+
+def snake_or_kebab_to_camel_case(text):
+    return "".join([word.capitalize() for word in re.split(r"[-_]", text)])
diff --git a/tests/base_test.py b/tests/base_test.py
new file mode 100644
index 0000000..28716de
--- /dev/null
+++ b/tests/base_test.py
@@ -0,0 +1,10 @@
+from unittest import TestCase
+
+
+class SafeDict(dict):
+    def __missing__(self, key):
+        """Make sure to keep the original placeholder if the key is missing."""
+        return f"{{{key}}}"
+
+
+class BaseTest(TestCase): ...
diff --git a/tests/test_new_app.py b/tests/test_new_app.py
new file mode 100644
index 0000000..90f3ca3
--- /dev/null
+++ b/tests/test_new_app.py
@@ -0,0 +1,80 @@
+import re
+import shutil
+from pathlib import Path
+
+from dj_beat_drop.new_app import create_new_app
+from tests.base_test import BaseTest, SafeDict
+
+FILE_ASSERTIONS = {
+    "migrations/__init__.py": [],
+    "__init__.py": [],
+    "admin.py": [
+        "from django.contrib import admin",
+    ],
+    "apps.py": [
+        "class {{ camel_case_app_name }}Config(AppConfig):",
+        "default_auto_field = 'django.db.models.BigAutoField'",
+        "name = '{{ app_name }}'",
+    ],
+    "models.py": [
+        "from django.db import models",
+    ],
+    "tests.py": [
+        "from django.test import TestCase",
+    ],
+    "views.py": [
+        "from django.shortcuts import render",
+    ],
+}
+
+
+class TestNewAppCommand(BaseTest):
+    app_dir: Path
+
+    def remove_app_dir(self):
+        if self.app_dir.exists():
+            shutil.rmtree(self.app_dir)
+
+    def _setup_app_dir(self, app_rel_path: str):
+        self.app_dir = Path(__file__).parent / app_rel_path
+        self.addCleanup(self.remove_app_dir)
+        self.remove_app_dir()
+
+    @staticmethod
+    def assert_files_are_correct(
+        *,
+        template_context: dict[str, str],
+        app_dir: Path,
+    ):
+        assertion_context = template_context.copy()
+        for file in app_dir.rglob("*"):
+            relative_path = str(file.relative_to(app_dir))
+            assertions = []
+            if relative_path in FILE_ASSERTIONS:
+                assertions.extend(FILE_ASSERTIONS.get(relative_path, []))
+                assert file.exists() is True, f"File does not exist: {file}"
+                with file.open("r") as f:
+                    content = f.read()
+                for assertion_pattern in assertions:
+                    if re.match(r".*{{\s[_a-z]+\s}}.*", assertion_pattern) is None:
+                        assertion = assertion_pattern
+                    else:
+                        formatted_assertion = assertion_pattern.replace("{{ ", "{").replace(" }}", "}")
+                        assertion = formatted_assertion.format_map(SafeDict(assertion_context))
+                    assert assertion in content, f"Assertion failed for {relative_path}: {assertion}"
+
+    def test_new_app_with_sub_dir(self):
+        app_rel_path = "apps/accounts"
+        self._setup_app_dir(app_rel_path)
+        kwargs = {}
+        kwargs["template_context"] = create_new_app(app_rel_path)
+        kwargs["app_dir"] = self.app_dir
+        self.assert_files_are_correct(**kwargs)
+
+    def test_new_app_with_same_dir(self):
+        app_rel_path = "accounts"
+        self._setup_app_dir(app_rel_path)
+        kwargs = {}
+        kwargs["template_context"] = create_new_app(app_rel_path)
+        kwargs["app_dir"] = self.app_dir
+        self.assert_files_are_correct(**kwargs)
diff --git a/tests/test_new_command.py b/tests/test_new_command.py
index f089522..588603a 100644
--- a/tests/test_new_command.py
+++ b/tests/test_new_command.py
@@ -3,9 +3,9 @@
 import shutil
 import string
 from pathlib import Path
-from unittest import TestCase
 
 from dj_beat_drop.new import create_new_project
+from tests.base_test import BaseTest, SafeDict
 
 ENV_SECRET_KEY_PATTERN = 'SECRET_KEY = env.str("SECRET_KEY")'  # noqa: S105
 FILE_ASSERTIONS = {
@@ -58,13 +58,7 @@
 }
 
 
-class SafeDict(dict):
-    def __missing__(self, key):
-        """Make sure to keep the original placeholder if the key is missing."""
-        return f"{{{key}}}"
-
-
-class TestNewCommand(TestCase):
+class TestNewCommand(BaseTest):
     @staticmethod
     def _generate_random_hash(length=6):
         characters = string.ascii_lowercase + string.digits