diff --git a/src/data/nav-items.yaml b/src/data/nav-items.yaml
index 552cbe3d7a7..2983bded0c6 100644
--- a/src/data/nav-items.yaml
+++ b/src/data/nav-items.yaml
@@ -2,8 +2,10 @@
pages:
- title: What is Carbon?
path: /all-about-carbon/what-is-carbon/
- - title: How Carbon works
- path: /all-about-carbon/how-carbon-works/
+ - title: Who uses Carbon?
+ path: /all-about-carbon/who-uses-carbon/
+ - title: The Carbon ecosystem
+ path: /all-about-carbon/the-carbon-ecosystem/
- title: The Carbon team
path: /all-about-carbon/the-team/
- title: Partners
diff --git a/src/pages/all-about-carbon/images/ecosystem/bee.svg b/src/pages/all-about-carbon/images/ecosystem/bee.svg
new file mode 100644
index 00000000000..2d0757621fc
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/bee.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/images/ecosystem/blog.svg b/src/pages/all-about-carbon/images/ecosystem/blog.svg
new file mode 100644
index 00000000000..8c6770a4eb9
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/blog.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/images/ecosystem/carbon.svg b/src/pages/all-about-carbon/images/ecosystem/carbon.svg
new file mode 100644
index 00000000000..cb837d6d494
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/carbon.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/images/ecosystem/chat-bot.svg b/src/pages/all-about-carbon/images/ecosystem/chat-bot.svg
new file mode 100644
index 00000000000..cdbcbe95a7f
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/chat-bot.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/images/ecosystem/data--1.svg b/src/pages/all-about-carbon/images/ecosystem/data--1.svg
new file mode 100644
index 00000000000..c95cf9a3466
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/data--1.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/images/ecosystem/ibm-cloud.svg b/src/pages/all-about-carbon/images/ecosystem/ibm-cloud.svg
new file mode 100644
index 00000000000..8e49e26f310
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/ibm-cloud.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/images/ecosystem/iot--platform.svg b/src/pages/all-about-carbon/images/ecosystem/iot--platform.svg
new file mode 100644
index 00000000000..86f5098658a
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/iot--platform.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/images/ecosystem/watson.svg b/src/pages/all-about-carbon/images/ecosystem/watson.svg
new file mode 100644
index 00000000000..f94ecccc849
--- /dev/null
+++ b/src/pages/all-about-carbon/images/ecosystem/watson.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/src/pages/all-about-carbon/the-carbon-ecosystem.mdx b/src/pages/all-about-carbon/the-carbon-ecosystem.mdx
new file mode 100755
index 00000000000..3d7a036a087
--- /dev/null
+++ b/src/pages/all-about-carbon/the-carbon-ecosystem.mdx
@@ -0,0 +1,236 @@
+---
+title: The Carbon ecosystem
+description:
+ Within IBM, every team that is building a digital experience is consuming
+ Carbon assets and guidance but Carbon is more than one website.
+---
+
+
+
+Within IBM, every team that is building a digital experience is consuming Carbon
+assets and guidance but Carbon is more than one website.
+
+
+
+
+
+Overview
+Community assets
+Product
+IBM.com
+Brand
+Conversational UX
+
+
+
+## Overview
+
+At its core, Carbon has universal assets–elements, components, patterns, and
+code–and guidance for how to design and build with them. These assets are
+considered universal or fundamental in nature, which means they can used as a
+base for the widest variety of situations, and extended or adapted for the
+specific business use cases.
+
+Beyond this core is a distributed ecosystem of sites that support and serve the
+design and development communities within IBM and, where open source content is
+available, the external community as well.
+
+The following sites within the Carbon community include guidance, assets, and
+resources for all of IBM’s digital experiences from product to website. _Note
+that some guidance is accessible to IBMers only._
+
+## Community assets
+
+### Component index
+
+These components are developed and maintained by members of the IBM Carbon
+community. They may change over time, and they may be incomplete or
+experimental. For support, please contact the maintainers listed on each page.
+
+_Some of this content is accessible to IBMers only._
+
+
+
+
+
+
+
+
+
+
+
+
+### Patterns
+
+Patterns are best practice solutions for how a user achieves a goal. These
+community patterns are developed and maintained by members of the Carbon
+community. For support, contact the maintainers listed on each page.
+
+_Some of this content is accessible to IBMers only._
+
+
+
+
+
+
+
+
+
+
+
+
+## Product
+
+The guidance and resources here are for IBM product teams building software
+applications and digital experiences with the Carbon Design System. This work is
+built on the foundation of Carbon and provides solutions for specific domains
+and use cases.
+
+_This content is accessible to IBMers only._
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+## IBM.com
+
+The guidance and resources here have been developed for IBM teams building
+digital experiences for the IBM.com site.
+
+
+
+
+
+
+
+
+
+
+
+
+## Brand
+
+The journey to understand IBM brand guidance begins with the foundations in the
+Brand Center, then extends to the expression of brand as documented in the IBM
+Design Language (IDL) site. From there, go to the IBM Brand Systems for visual
+systems and guidance tailored to our hero brands, category brands, and
+offerings.
+
+_This content is accessible to IBMers only._
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+## Conversational UX
+
+The IBM Natural Conversation Framework is for anyone designing or building
+conversational agents. It provides design principles, interaction patterns, and
+working code for the basic mechanics of natural conversation.
+
+_This content is accessible to IBMers only._
+
+
+
+
+
+
+
+
+
+
+
diff --git a/src/pages/all-about-carbon/the-team.mdx b/src/pages/all-about-carbon/the-team.mdx
index 542ea9041ae..778008c3419 100644
--- a/src/pages/all-about-carbon/the-team.mdx
+++ b/src/pages/all-about-carbon/the-team.mdx
@@ -37,11 +37,6 @@ design and build with them.
-
-
-
-
-
diff --git a/src/pages/all-about-carbon/what-is-carbon.mdx b/src/pages/all-about-carbon/what-is-carbon.mdx
index 4965612a602..9246ca4c6ae 100755
--- a/src/pages/all-about-carbon/what-is-carbon.mdx
+++ b/src/pages/all-about-carbon/what-is-carbon.mdx
@@ -15,31 +15,41 @@ community of contributors.
-## Welcome
-
-As IBM's official design system, Carbon serves a wide range of designers and
-developers building digital products and experiences.
-
-Carbon is funded and built by IBM. Although that means we build for the
-company's business needs, it also means we have a brilliant team of engineers
-and designers working full time to make Carbon better. It is maintained by a
-core team of designers, developers, and writers based in the Austin, Texas IBM
-Design Studio.
-
-The goals of the design system include improving UI consistency and quality,
-making the design and development process more efficient and focused,
-establishing a shared vocabulary between designer and developer, and providing
-clear, discoverable guidance around design and development best practices.
-
-The design system is built [React](/developing/frameworks/react) first. We also
-support core parts of the system in
-[vanilla JS](/developing/frameworks/vanilla),
-[Angular](/developing/frameworks/angular), [Vue](/developing/frameworks/vue),
-and [Svelte](/developing/frameworks/svelte). If you’re using a different
-framework, you can still build components by following our guidelines for
-[other frameworks](/developing/frameworks/other-frameworks).
+
+
+Overview
+How Carbon works
+Carbon compliance at IBM
+Contact us
+
+
+
+## Overview
+
+A design system is a collection of pre-built, reusable assets—components,
+patterns, guidance, and code—that allows its users to build consistent digital
+experiences faster.
+
+By using the pre-built and universal assets of Carbon, the time teams spend
+designing and building is minimized. Instead of building and re-building basic
+elements, they can spend that time customizing their products to address
+specific client use cases.
+
+### Carbon is open source
-## Guiding principles
+Carbon is funded and built by IBM, which means we build for the company’s
+business needs, but we’ve made it open source for anyone to use and contribute
+back to.
+
+While being primarily open source, Carbon also serves various parts of the IBM
+business that follow an inner source model.
+
+## How Carbon works
+
+The Carbon team is committed to helping members of the community be successful
+in adoption and their use of Carbon assets.
+
+### Our guiding principles
**Carbon is open.** The design system is a distributed effort, guided by the
principles of the
@@ -59,3 +69,68 @@ desires, Carbon is laser-focused on real people.
**Carbon builds consistency.** Based on the IBM Design Language, every element
and component of Carbon was designed from the ground up to work elegantly
together to ensure consistent, cohesive user experiences.
+
+### We maintain assets
+
+**Carbon maintains design kits containing Carbon components.** We offer and
+maintain design kits in [Sketch](/designing/kits/sketch) and
+[Adobe XD](/designing/kits/adobe-xd). We also have an
+[Axure](/designing/kits/axure) kit, maintained by the community.
+
+**Carbon supports multiple code implementations.** These reflect the
+production-level design libraries. The frameworks are listed below with their
+primary maintainers:
+
+- [React](https://github.com/carbon-design-system/carbon): Carbon team
+- [CSS/Vanilla](https://github.com/carbon-design-system/carbon): Carbon team
+- [Angular](https://angular.carbondesignsystem.com/): Community maintained
+- [Vue](https://github.com/carbon-design-system/carbon-components-vue):
+ Community maintained
+- [Svelte](https://github.com/ibm/carbon-components-svelte): Community
+ maintained
+
+If you’re using a different framework, you can still build components by
+following our guidelines for
+[other frameworks](/developing/frameworks/other-frameworks).
+
+**Design patterns are harvested from products built with Carbon.** These become
+part of the design system. Teams can use these well-defined patterns in their
+work and contribute patterns back to the system.
+
+### We support adoption
+
+**We conduct training classes, run meetups, and offer certifications.** We offer
+tutorials in Angular, React, and Vue. We run [meetups](/whats-happening/meetups)
+and design reviews on a regular basis. We're also available to teach at
+conferences, bootcamp labs, and wherever else we’re needed.
+
+**We engage the community.** We strive to be one of the world’s best design
+systems and we’re
+always [open to feedback](https://github.com/carbon-design-system/carbon-website/issues/new?assignees=&labels=feedback&template=feedback.md&title=).
+We communicate with you about Carbon’s state and roadmap through GitHub support,
+blog posts, and Twitter.
+
+**Contributed components and patterns include a list of maintainers.** The
+Carbon team triages and supports maintenance requests that do not have a
+maintainer.
+
+**We provide support for users of the design system.** The Carbon team engages
+with users primarily through GitHub. A member of the Carbon team responds to all
+issues and pull requests.
+
+## Carbon compliance at IBM
+
+Carbon compliance by the IBM community is critically important to the IBM brand.
+Carbon is the digital expression of the IBM brand and the chassis upon which all
+products and digital experiences are built. It is the foundation for every
+digital experience people have throughout their relationship with IBM.
+
+Making delightful user experiences rooted in human-centered design, high-quality
+design standards, and the IBM brand ensures we deliver consistency and
+excellence to our users, and build a brand that people love across the entire
+product line.
+
+## Contact us
+
+Have questions? Found a bug? Learn where to go and what to do by visiting
+the [Contact us page](https://carbondesignsystem.com/help/contact-us).
diff --git a/src/pages/all-about-carbon/who-uses-carbon.mdx b/src/pages/all-about-carbon/who-uses-carbon.mdx
new file mode 100755
index 00000000000..ca06719b6a8
--- /dev/null
+++ b/src/pages/all-about-carbon/who-uses-carbon.mdx
@@ -0,0 +1,295 @@
+---
+title: Who uses Carbon?
+description:
+ Carbon is for all members of a cross-functional product team—designers,
+ developers, marketers and offering managers. Every point along a user's
+ journey needs to feel part of a holistic, branded experience—that's where
+ Carbon comes in.
+---
+
+
+
+Carbon is for each and every member of a cross-functional team—designers,
+developers, marketers and offering managers. Every point along a user's journey
+needs to feel part of a holistic, branded experience and that's where Carbon
+comes in.
+
+
+
+
+
+Designers
+Developers
+Marketers
+Product managers
+Sales
+Support
+
+
+
+## Overview
+
+Carbon provides the building blocks that allow product teams to build
+consistent, branded solutions to complex problems. Let's look at how different
+team members use Carbon, what the benefits are, and how you can get started.
+
+## Designers
+
+Designers are passionate advocates for users, and Carbon helps them provide
+value to our users with accessible, fully-tested assets and guidance that
+designers can rely on to create cohesive experiences that are in line with other
+business units.
+
+### How Carbon helps designers
+
+Carbon supports designers with the tools to build excellent experiences for our
+users that are consistent, delightful, and thoughtful. Designers can quickly
+create tailored solutions for our clients, drawing on Carbon's reusable kit of
+parts. This saves valuable time that can be spent on innovating new solutions.
+
+In addition, Carbon enables product and .com designers across the organization
+to explore and deliver the full potential of a design, leveraging the work of
+other teams where possible, avoiding redesign and duplication of efforts,
+keeping the focus on the distinct client use cases.
+
+### How designers can engage with Carbon
+
+Here are some ways designers can begin engaging with Carbon.
+
+#### Learn the system
+
+- Familiarize yourself with the Carbon
+ [foundational elements](/guidelines/2x-grid/overview), their usage
+ documentation, and the system's
+ [design principles](https://www.ibm.com/design/language/).
+
+- Familiarize yourself with usage and style guidance for all of Carbon's
+ [components](/components/overview/) and [patterns](/patterns/overview/).
+
+- Check out [design tutorials](/designing/tutorials/) to learn more about some
+ of the foundational pieces of the design system.
+
+#### Get the tools
+
+- Visit [Designing > Getting Started](/designing/get-started/) on the Carbon
+ website and install the design kits.
+
+- Visit the [Other Resources](/designing/design-resources/) page on the Carbon
+ website to find other useful tools and kit extensions like the Mobile Sketch
+ kit and the Master Data Visualization file.
+
+#### Connect with the team
+
+- Find [meetups](/whats-happening/meetups/) for leveling up your skills,
+ connecting with your peers, and getting reviews on work in progress.
+
+- If you're confused or if you've spotted an inconsistency, reach out on our IBM
+ Slack channels. At this time, the Slack channels are for IBMers only.
+
+ - [#carbon-design-system](https://ibm-studios.slack.com/messages/C0M053VPT/)
+ - [#carbon-components](https://ibm-studios.slack.com/archives/C046Y0YUD)
+
+- Make a [GitHub issue](/contributing/bugs-and-requests/) when you find a bug or
+ want to request a feature.
+
+#### Keep up with the latest
+
+- Stay up to date with Carbon's
+ [roadmap and releases](/whats-happening/releases/).
+
+- Keep your eye on the [Work in progress](/whats-happening/work-in-progress/)
+ section for new resources that are currently being worked on.
+
+#### Contribute back to Carbon
+
+- [Contribute](/contributing/overview/) component and/or pattern enhancements,
+ or create new assets, stewarded by the Carbon team.
+
+- Author usage documentation for [patterns](/contributing/pattern/) and
+ [components](/contributing/component/).
+
+- Create tooling, especially as related to design kits in various frameworks.
+
+- Explore scalable system logic such as token additions or inline theming.
+
+- Connect with the Carbon team to share work in progress and assess its
+ suitability for universal guidance.
+
+## Developers
+
+Carbon provides developers with the tools they need to build more product in
+less time, while saving them from the mind-numbing work of creating the same
+base components over and over again.
+
+### How Carbon helps developers
+
+By leveraging Carbon's pre-built assets, developers free themselves (and their
+backlogs) up to do the innovative work that inspires them and ultimately
+elevates the user experience for our clients.
+
+Developers can create products that are cohesive with other business
+units—high-quality, consistent, and robust front-end experiences that share the
+IBM brand.
+
+### How developers can engage with Carbon
+
+Here are some ways developers can begin engaging with Carbon.
+
+#### Learn the system
+
+- Familiarize yourself with the
+ [Carbon foundational elements](/guidelines/2x-grid/overview/), the usage
+ documentation, and the system's
+ [design principles](https://www.ibm.com/design/language/).
+
+- Check out a tutorial in your framework of choice
+ ([React](/developing/react-tutorial/overview/),
+ [Angular](/developing/angular-tutorial/overview/) or
+ [Vue](/developing/vue-tutorial/overview/)) and get your Developer Essentials
+ badge.
+
+#### Get the tools
+
+- Visit [Developing > Getting Started](/developing/get-started/) on the Carbon
+ website and install your framework of choice.
+
+- Visit [Developer resources](/developing/dev-resources/) to find Carbon tools,
+ as well as our GitHub repos and Storybooks for your framework of choice.
+
+#### Connect with the team
+
+- Find [meetups](/whats-happening/meetups/) for leveling up your skills,
+ connecting with your peers, and getting reviews on work in progress.
+
+- If you're confused or if you've spotted an inconsistency, reach out on our IBM
+ Slack channels. At this time, the Slack channels are for IBMers only.
+
+ - [#carbon-design-system](https://ibm-studios.slack.com/messages/C0M053VPT/)
+ - [#carbon-components](https://ibm-studios.slack.com/archives/C046Y0YUD)
+ - [#carbon-react](https://ibm-studios.slack.com/archives/C2K6RFJ1G)
+ - [#carbon-ng](https://ibm-studios.slack.com/archives/CBZC0LM2N)
+ - [#carbon-vue](https://ibm-studios.slack.com/archives/CAM5P6NR1)
+ - [#carbon-web-components](https://ibm-studios.slack.com/archives/CL83LMKSA)
+ - [#carbon-tutorial](https://ibm-studios.slack.com/archives/CJUGA7P6H)
+
+- Make a [GitHub issue](/contributing/bugs-and-requests/) when you find a bug or
+ want to request a feature.
+
+#### Keep up with the latest
+
+- Stay up to date with Carbon's
+ [roadmap and releases](/whats-happening/releases/).
+
+- Keep your eye on the [Work in progress](/whats-happening/work-in-progress/)
+ section for new resources that are currently being worked on.
+
+#### Contribute back to Carbon
+
+- [Contribute](/contributing/overview) component and pattern enhancements or
+ create new assets, stewarded by the Carbon team.
+
+- Author developer documentation for patterns and components.
+
+- Create any relevant tooling to help developers within your PAL community or
+ the wider community build more efficiently with Carbon.
+
+- As you learn and grow give back to the community in the support channels.
+
+## Marketers
+
+Carbon allows teams to build excellent experiences that differentiate IBM from
+the competition.
+
+Products and experiences built with Carbon provide an interoperability of
+experience and visuals across products. More complex multiproduct stories are
+easier to tell when product experiences are in lock step.
+
+Here are some ways marketers can begin engaging with Carbon:
+
+- Visit [IBM Brand Center](https://www.ibm.com/brand) to learn more about
+ foundational brand compliance, as well as for the hero brand systems that
+ drive IBM's portfolio of products and experiences.
+
+- The majority of marketing experiences use Carbon web components. Visit
+ [Carbon for IBM.com](https://www.ibm.com/standards/web/carbon-for-ibm-dotcom/)
+ to ensure that these experiences are adhering to Carbon guidance.
+
+- Familiarize yourself with
+ [IBM.com web standards](https://www.ibm.com/standards/web/) to assess the
+ legal compliance of your experience.
+
+- Make sure all digital experiences by third parties meet IBM-A accessibility
+ requirements:
+
+ - [Marketing materials](https://www.ibm.com/able/toolkit/launch/readiness#marketing-materials)
+ - [Supplier and Partnership Accessibility Requirements and Process](http://ibm.biz/SupplierAccessibility)
+ - [Accessibility guidelines for suppliers](http://blob:https//www.ibm.com/c4c955b3-b746-c74c-86de-c852f7f1462a)
+
+## Product managers
+
+Carbon accelerates team productivity and time to market. It improves business
+outcomes such as increased lifetime value, revenue, NPS, and decreased churn.
+Teams using Carbon have also won awards in both the
+[product](https://pages.github.ibm.com/cdai-design/awards) and the
+[digital](https://medium.com/design-ibm/ibm-cloud-app-id-and-assist-me-win-indigo-design-awards-47600197f780)
+realms.
+
+Here are some ways product managers can begin engaging with Carbon:
+
+- Stay current with Carbon's [releases and roadmap](/whats-happening/releases/)
+ to prioritize upgrading Carbon's new assets, upstream fixes,
+ designer/developer workflow improvements, and tooling enhancements.
+
+- Provide the Carbon team with adoption and migration feedback, as well as
+ measured product performance with regard to Carbon, providing a healthy
+ collaboration loop. Here are some
+ [migration worksheets and other resources](https://pages.github.ibm.com/cdai-design/dux/).
+
+## Sales
+
+Multiproduct stories are easier to tell and sell when product experiences work
+together seamlessly. Suites of products built on the same foundation, that have
+the same interactions are a dream to demo.
+
+Carbon also extends
+[IBM iX's capabilities](https://blog.adobe.com/en/publish/2019/11/04/adobe-and-ibm-ix-extend-partnership-to-help-enterprises-design-powerful-and-consistent-customer-experiences.html#gs.101gaxd),
+allowing iX customers to implement and customize Carbon, showcasing its
+adaptability as a white-label design system.
+
+Here are some ways people in sales can begin engaging with Carbon:
+
+- Consultants who are selling digital solutions to clients should understand the
+ benefits of Carbon for rapid prototyping, demo'ing and building.
+
+- Our IBM consultants are the champions of third party Carbon use. Carbon looks
+ to them for the following:
+
+ - Creating case studies that highlight the effective use and benefits of
+ Carbon.
+ - Providing information about gaps in third party capabilities, as well as
+ prioritized client requests.
+
+- Stay up to date with Carbon's
+ [roadmap and releases](/whats-happening/releases/).
+
+## Support
+
+Product experiences that are built on the same foundation and work together
+seamlessly to reduce cognitive load for users, thereby reducing user errors and
+questions, and significantly reducing the need for support.
+
+Consistent experiences also result in less need for extensive training and
+onboarding resources; learning can be leveraged across multiple spaces.
+
+Here are some ways people in support roles can begin engaging with Carbon:
+
+- Stay up to date with Carbon's
+ [roadmap and releases](/whats-happening/releases/).
+
+- Make a [GitHub issue](/contributing/bugs-and-requests/) to report bugs or
+ address gaps.
+
+- Report issues in these primary support Slack channels:
+ - [#carbon-design-system](https://ibm-studios.slack.com/messages/C0M053VPT/)
+ - [#carbon-components](https://ibm-studios.slack.com/archives/C046Y0YUD)
+ - [#carbon-react](https://ibm-studios.slack.com/archives/C2K6RFJ1G)
diff --git a/src/pages/designing/get-started.mdx b/src/pages/designing/get-started.mdx
index f8868371516..6e6c7674815 100644
--- a/src/pages/designing/get-started.mdx
+++ b/src/pages/designing/get-started.mdx
@@ -121,3 +121,9 @@ your success.
If there’s something in particular you’re interested in, we’d love to
[hear from you](https://github.com/carbon-design-system/carbon-website/issues/new/choose).
+
+### Learn about the benefits
+
+Learn more about the
+[benefits of using Carbon](/all-about-carbon/who-uses-carbon/) as a designer,
+and how Carbon benefits all members of a product team.
diff --git a/src/pages/developing/get-started.mdx b/src/pages/developing/get-started.mdx
index b650640b324..638a19f3969 100644
--- a/src/pages/developing/get-started.mdx
+++ b/src/pages/developing/get-started.mdx
@@ -113,3 +113,9 @@ You can find out about Carbon's latest changes and future plans on the
[Releases](/whats-happening/releases) page.
If you have questions, here are all the ways to [contact us](/help/contact-us).
+
+### Learn about the benefits
+
+Learn more about the
+[benefits of using Carbon](/all-about-carbon/who-uses-carbon/) as a developer,
+and how Carbon benefits all members of a product team.