diff --git a/x-pack/plugins/ml/public/ml_url_generator/search_deep_links.ts b/x-pack/plugins/ml/public/ml_url_generator/search_deep_links.ts
new file mode 100644
index 0000000000000..f0e25c8d380b9
--- /dev/null
+++ b/x-pack/plugins/ml/public/ml_url_generator/search_deep_links.ts
@@ -0,0 +1,110 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License;
+ * you may not use this file except in compliance with the Elastic License.
+ */
+
+import { i18n } from '@kbn/i18n';
+
+import { AppSearchDeepLink } from 'src/core/public';
+import { ML_PAGES } from '../../common/constants/ml_url_generator';
+
+const OVERVIEW_LINK_SEARCH_DEEP_LINK: AppSearchDeepLink = {
+  id: 'mlOverviewSearchDeepLink',
+  title: i18n.translate('xpack.ml.searchDeepLink.overview', {
+    defaultMessage: 'Overview',
+  }),
+  path: `/${ML_PAGES.OVERVIEW}`,
+};
+
+const ANOMALY_DETECTION_SEARCH_DEEP_LINK: AppSearchDeepLink = {
+  id: 'mlAnomalyDetectionSearchDeepLink',
+  title: i18n.translate('xpack.ml.searchDeepLink.anomalyDetection', {
+    defaultMessage: 'Anomaly Detection',
+  }),
+  path: `/${ML_PAGES.ANOMALY_DETECTION_JOBS_MANAGE}`,
+};
+
+const DATA_FRAME_ANALYTICS_SEARCH_DEEP_LINK: AppSearchDeepLink = {
+  id: 'mlDataFrameAnalyticsSearchDeepLink',
+  title: i18n.translate('xpack.ml.searchDeepLink.dataFrameAnalytics', {
+    defaultMessage: 'Data Frame Analytics',
+  }),
+  path: `/${ML_PAGES.DATA_FRAME_ANALYTICS_JOBS_MANAGE}`,
+  searchDeepLinks: [
+    {
+      id: 'mlTrainedModelsSearchDeepLink',
+      title: i18n.translate('xpack.ml.searchDeepLink.trainedModels', {
+        defaultMessage: 'Trained Models',
+      }),
+      path: `/${ML_PAGES.DATA_FRAME_ANALYTICS_MODELS_MANAGE}`,
+    },
+  ],
+};
+
+const DATA_VISUALIZER_SEARCH_DEEP_LINK: AppSearchDeepLink = {
+  id: 'mlDataVisualizerSearchDeepLink',
+  title: i18n.translate('xpack.ml.searchDeepLink.dataVisualizer', {
+    defaultMessage: 'Data Visualizer',
+  }),
+  path: `/${ML_PAGES.DATA_VISUALIZER}`,
+};
+
+const FILE_UPLOAD_SEARCH_DEEP_LINK: AppSearchDeepLink = {
+  id: 'mlFileUploadSearchDeepLink',
+  title: i18n.translate('xpack.ml.searchDeepLink.fileUpload', {
+    defaultMessage: 'File Upload',
+  }),
+  path: `/${ML_PAGES.DATA_VISUALIZER_FILE}`,
+};
+
+const INDEX_DATA_VISUALIZER_SEARCH_DEEP_LINK: AppSearchDeepLink = {
+  id: 'mlIndexDataVisualizerSearchDeepLink',
+  title: i18n.translate('xpack.ml.searchDeepLink.indexDataVisualizer', {
+    defaultMessage: 'Index Data Visualizer',
+  }),
+  path: `/${ML_PAGES.DATA_VISUALIZER_INDEX_SELECT}`,
+};
+
+const SETTINGS_SEARCH_DEEP_LINK: AppSearchDeepLink = {
+  id: 'mlSettingsSearchDeepLink',
+  title: i18n.translate('xpack.ml.searchDeepLink.settings', {
+    defaultMessage: 'Settings',
+  }),
+  path: `/${ML_PAGES.SETTINGS}`,
+  searchDeepLinks: [
+    {
+      id: 'mlCalendarSettingsSearchDeepLink',
+      title: i18n.translate('xpack.ml.searchDeepLink.calendarSettings', {
+        defaultMessage: 'Calendars',
+      }),
+      path: `/${ML_PAGES.CALENDARS_MANAGE}`,
+    },
+    {
+      id: 'mlFilterListsSettingsSearchDeepLink',
+      title: i18n.translate('xpack.ml.searchDeepLink.filterListsSettings', {
+        defaultMessage: 'Filter Lists',
+      }),
+      path: `/${ML_PAGES.SETTINGS}`, // Link to settings page as read only users cannot view filter lists.
+    },
+  ],
+};
+
+export function getSearchDeepLinks(isFullLicense: boolean) {
+  const deepLinks: AppSearchDeepLink[] = [
+    DATA_VISUALIZER_SEARCH_DEEP_LINK,
+    FILE_UPLOAD_SEARCH_DEEP_LINK,
+    INDEX_DATA_VISUALIZER_SEARCH_DEEP_LINK,
+  ];
+
+  if (isFullLicense === true) {
+    deepLinks.push(
+      OVERVIEW_LINK_SEARCH_DEEP_LINK,
+      ANOMALY_DETECTION_SEARCH_DEEP_LINK,
+      DATA_FRAME_ANALYTICS_SEARCH_DEEP_LINK,
+      SETTINGS_SEARCH_DEEP_LINK
+    );
+  }
+
+  return deepLinks;
+}
diff --git a/x-pack/plugins/ml/public/plugin.ts b/x-pack/plugins/ml/public/plugin.ts
index 1cc69ac2239ab..3b5af64e85c03 100644
--- a/x-pack/plugins/ml/public/plugin.ts
+++ b/x-pack/plugins/ml/public/plugin.ts
@@ -44,6 +44,7 @@ import { isFullLicense, isMlEnabled } from '../common/license';
 import { setDependencyCache } from './application/util/dependency_cache';
 import { registerFeature } from './register_feature';
 // Not importing from `ml_url_generator/index` here to avoid importing unnecessary code
+import { getSearchDeepLinks } from './ml_url_generator/search_deep_links';
 import { registerUrlGenerator } from './ml_url_generator/ml_url_generator';
 
 export interface MlStartDependencies {
@@ -143,13 +144,29 @@ export class MlPlugin implements Plugin<MlPluginSetup, MlPluginStart> {
         './register_helper'
       );
 
-      if (isMlEnabled(license) && isFullLicense(license)) {
-        const canManageMLJobs = capabilities.management?.insightsAndAlerting?.jobsListLink ?? false;
-        if (canManageMLJobs && pluginsSetup.management !== undefined) {
-          registerManagementSection(pluginsSetup.management, core).enable();
+      const mlEnabled = isMlEnabled(license);
+      const fullLicense = isFullLicense(license);
+      if (mlEnabled) {
+        this.appUpdater.next(() => ({
+          meta: {
+            keywords: [
+              i18n.translate('xpack.ml.keyword.ml', {
+                defaultMessage: 'ML',
+              }),
+            ],
+            searchDeepLinks: getSearchDeepLinks(fullLicense),
+          },
+        }));
+
+        if (fullLicense) {
+          const canManageMLJobs =
+            capabilities.management?.insightsAndAlerting?.jobsListLink ?? false;
+          if (canManageMLJobs && pluginsSetup.management !== undefined) {
+            registerManagementSection(pluginsSetup.management, core).enable();
+          }
+          registerEmbeddables(pluginsSetup.embeddable, core);
+          registerMlUiActions(pluginsSetup.uiActions, core);
         }
-        registerEmbeddables(pluginsSetup.embeddable, core);
-        registerMlUiActions(pluginsSetup.uiActions, core);
       }
     });