diff --git a/docs/HISTORY.txt b/docs/HISTORY.txt
index aa8ccff..220d60a 100644
--- a/docs/HISTORY.txt
+++ b/docs/HISTORY.txt
@@ -1,6 +1,11 @@
 Changelog
 =========
 
+3.1 - (2023-08-31)
+---------------------------
+* Change: Feature: Add content rule to unset publication date when private [dobri1408 - refs #147278]
+  [avoinea]
+
 3.0 - (2023-08-30)
 ---------------------------
 * Feature: Add image_scales to catalog and update list of scales to registry
diff --git a/eea/volto/policy/configure.zcml b/eea/volto/policy/configure.zcml
index 126f8b6..8311e1c 100644
--- a/eea/volto/policy/configure.zcml
+++ b/eea/volto/policy/configure.zcml
@@ -11,6 +11,7 @@
   <include file="profiles.zcml" />
 
   <include package=".behaviors" />
+  <include package=".contentrules" />
   <include package=".restapi" />
   <include package=".vocabularies" />
   <include package=".upgrades" />
diff --git a/eea/volto/policy/contentrules/__init__.py b/eea/volto/policy/contentrules/__init__.py
new file mode 100644
index 0000000..837c684
--- /dev/null
+++ b/eea/volto/policy/contentrules/__init__.py
@@ -0,0 +1,2 @@
+""" Content rules
+"""
diff --git a/eea/volto/policy/contentrules/actions.py b/eea/volto/policy/contentrules/actions.py
new file mode 100644
index 0000000..5d26341
--- /dev/null
+++ b/eea/volto/policy/contentrules/actions.py
@@ -0,0 +1,66 @@
+""" EEAContentTypes actions for plone.app.contentrules
+"""
+
+import logging
+from AccessControl import SpecialUsers, getSecurityManager
+from AccessControl.SecurityManagement import (
+    newSecurityManager,
+    setSecurityManager,
+)
+from OFS.SimpleItem import SimpleItem
+from plone.app.contentrules.browser.formhelper import (
+    NullAddForm,
+)
+from plone.contentrules.rule.interfaces import IExecutable, IRuleElementData
+from zope.component import adapter
+from zope.interface import Interface, implementer
+
+logger = logging.getLogger("eea.volto.policy")
+
+
+class ISetPublicationDateToNullAction(Interface):
+    """Set Publication Date to null"""
+
+
+@implementer(ISetPublicationDateToNullAction, IRuleElementData)
+class SetPublicationDateToNullAction(SimpleItem):
+    """Set publication date to null action"""
+
+    element = "eea.volto.policy.set_publication_date_to_null"
+    summary = (
+        "I will set publication date to null"
+    )
+
+
+@implementer(IExecutable)
+@adapter(Interface, ISetPublicationDateToNullAction, Interface)
+class SetPublicationDateToNullExecutor(object):
+    """Set Publication Date to null executor"""
+
+    def __init__(self, context, element, event):
+        self.context = context
+        self.element = element
+        self.event = event
+
+    def __call__(self):
+        obj = self.event.object
+        try:
+            # Bypass user roles in order to rename old version
+            oldSecurityManager = getSecurityManager()
+            newSecurityManager(None, SpecialUsers.system)
+            obj.setEffectiveDate(None)
+
+            # Switch back to the current user
+            setSecurityManager(oldSecurityManager)
+        except Exception as err:
+            logger.exception(err)
+            return True
+        return True
+
+
+class SetPublicationDateToNullAddForm(NullAddForm):
+    """Set Publication Date to null addform"""
+
+    def create(self):
+        """Create content-rule"""
+        return SetPublicationDateToNullAction()
diff --git a/eea/volto/policy/contentrules/configure.zcml b/eea/volto/policy/contentrules/configure.zcml
new file mode 100644
index 0000000..918e18c
--- /dev/null
+++ b/eea/volto/policy/contentrules/configure.zcml
@@ -0,0 +1,29 @@
+<configure
+    xmlns="http://namespaces.zope.org/zope"
+    xmlns:browser="http://namespaces.zope.org/browser"
+    xmlns:plone="http://namespaces.plone.org/plone">
+
+    <include package="plone.contentrules" file="meta.zcml" />
+    <include package="plone.app.contentrules" />
+
+    <adapter factory=".actions.SetPublicationDateToNullExecutor" />
+
+    <browser:page
+        for="plone.app.contentrules.browser.interfaces.IRuleActionAdding"
+        name="eea.volto.policy.set_publication_date_to_null"
+        class=".actions.SetPublicationDateToNullAddForm"
+        permission="plone.app.contentrules.ManageContentRules"
+      />
+
+    <plone:ruleAction
+        name="eea.volto.policy.set_publication_date_to_null"
+        title="Set Publication Date to null"
+        description="Set Publication Date to null"
+        for="zope.interface.Interface"
+        event="zope.interface.Interface"
+        addview="eea.volto.policy.set_publication_date_to_null"
+        schema=".actions.ISetPublicationDateToNullAction"
+        factory=".actions.SetPublicationDateToNullAction"
+        />
+
+</configure>
diff --git a/eea/volto/policy/profiles/default/contentrules.xml b/eea/volto/policy/profiles/default/contentrules.xml
new file mode 100644
index 0000000..90af600
--- /dev/null
+++ b/eea/volto/policy/profiles/default/contentrules.xml
@@ -0,0 +1,18 @@
+<?xml version="1.0" encoding="utf-8"?>
+<contentrules>
+ <rule name="rule-1" title="Unset Publication Date When Private" cascading="False" description=""
+    enabled="True" event="Products.CMFCore.interfaces.IActionSucceededEvent"
+    stop-after="False">
+  <conditions>
+   <condition type="plone.conditions.WorkflowState">
+    <property name="wf_states">
+     <element>private</element>
+    </property>
+   </condition>
+  </conditions>
+  <actions>
+   <action type="eea.volto.policy.set_publication_date_to_null"/>
+  </actions>
+ </rule>
+ <assignment name="rule-1" bubbles="True" enabled="True" location=""/>
+</contentrules>
diff --git a/eea/volto/policy/profiles/default/metadata.xml b/eea/volto/policy/profiles/default/metadata.xml
index e4ba0c6..f1d491e 100644
--- a/eea/volto/policy/profiles/default/metadata.xml
+++ b/eea/volto/policy/profiles/default/metadata.xml
@@ -1,6 +1,6 @@
 <?xml version="1.0" encoding="UTF-8"?>
 <metadata>
-  <version>3.0</version>
+  <version>3.1</version>
   <dependencies>
     <dependency>profile-plone.volto:default</dependency>
   </dependencies>
diff --git a/eea/volto/policy/upgrades/configure.zcml b/eea/volto/policy/upgrades/configure.zcml
index f8a59ea..faa8138 100644
--- a/eea/volto/policy/upgrades/configure.zcml
+++ b/eea/volto/policy/upgrades/configure.zcml
@@ -36,7 +36,17 @@
       title="Add image_scales to catalog and update list of scales to registry"
       import_steps="catalog plone.app.registry"
       />
-
   </genericsetup:upgradeSteps>
 
+ <genericsetup:upgradeSteps
+    source="3.0"
+    destination="3.1"
+    profile="eea.volto.policy:default">
+
+    <genericsetup:upgradeDepends
+       title="Add content rule to unset publication date when private"
+       import_steps="contentrules"
+      />
+   
+  </genericsetup:upgradeSteps>
 </configure>
diff --git a/eea/volto/policy/version.txt b/eea/volto/policy/version.txt
index 9f55b2c..8c50098 100644
--- a/eea/volto/policy/version.txt
+++ b/eea/volto/policy/version.txt
@@ -1 +1 @@
-3.0
+3.1