diff --git a/.gitignore b/.gitignore
index 2e0f9f1a..6c3c44b5 100644
--- a/.gitignore
+++ b/.gitignore
@@ -16,6 +16,7 @@ profile
 *.moved-aside
 DerivedData
 .idea/
+xcodebuild.log
 # Pods - for those of you who use CocoaPods
 Pods
 # emacs
diff --git a/.travis.yml b/.travis.yml
index 4ee4be34..c1b29b97 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,7 +1,9 @@
 language: objective-c
 osx_image: xcode8.3
-#before_install:
-#  - rvm get stable
+
+before_install:
+  - gem install xcpretty
+# - rvm get stable
 
 install:
   - ./scripts/install_swiftlint.sh
diff --git a/CHANGELOG.md b/CHANGELOG.md
index d91ba483..83d16d88 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,9 +2,10 @@
 
 All notable changes to this project will be documented in this file.
 
-## [WIP] 0.10.1 Danger integration
+## [WIP] 0.10.1 Danger, xcpretty integration
 
-* Adds Danger for better Pull Request etiquette
+* Adds Danger for better Pull Request etiquette ([#215](https://github.com/bizz84/SwiftyStoreKit/pull/215)).
+* Adds xcpretty to improve build logs ([#217](https://github.com/bizz84/SwiftyStoreKit/pull/217))
 
 ## [0.10.0](https://github.com/bizz84/SwiftyStoreKit/releases/tag/0.10.0) `verifyReceipt` now automatically refreshes the receipt if needed
 
diff --git a/scripts/build.sh b/scripts/build.sh
index 8f93a4a9..c100fcd3 100755
--- a/scripts/build.sh
+++ b/scripts/build.sh
@@ -1,7 +1,26 @@
 #!/bin/bash
+bold=$(tput bold)
+normal=$(tput sgr0)
 
-xcodebuild -project SwiftyStoreKit.xcodeproj -target SwiftyStoreKit_iOS
-xcodebuild -project SwiftyStoreKit.xcodeproj -target SwiftyStoreKit_macOS
-xcodebuild -project SwiftyStoreKit.xcodeproj -target SwiftyStoreKit_tvOS
+echo "${bold}/*****************************/"
+echo "/* Build: SwiftyStoreKit_iOS */"
+echo "/*****************************/${normal}"
+set -o pipefail && xcodebuild -project SwiftyStoreKit.xcodeproj -target SwiftyStoreKit_iOS | tee xcodebuild.log | xcpretty
 
-xcodebuild test -project SwiftyStoreKit.xcodeproj -scheme SwiftyStoreKitTests -sdk iphonesimulator -destination 'platform=iOS Simulator,name=iPhone 6,OS=10.3'
+echo ""
+echo "${bold}/*******************************/"
+echo "/* Build: SwiftyStoreKit_macOS */"
+echo "/*******************************/${normal}"
+set -o pipefail && xcodebuild -project SwiftyStoreKit.xcodeproj -target SwiftyStoreKit_macOS | tee xcodebuild.log | xcpretty
+
+echo ""
+echo "${bold}/******************************/"
+echo "/* Build: SwiftyStoreKit_tvOS */"
+echo "/******************************/${normal}"
+set -o pipefail && xcodebuild -project SwiftyStoreKit.xcodeproj -target SwiftyStoreKit_tvOS | tee xcodebuild.log | xcpretty
+
+echo ""
+echo "${bold}/****************************/"
+echo "/* Run: SwiftyStoreKitTests */"
+echo "/****************************/${normal}"
+set -o pipefail && xcodebuild test -project SwiftyStoreKit.xcodeproj -scheme SwiftyStoreKitTests -sdk iphonesimulator -destination 'platform=iOS Simulator,name=iPhone 6,OS=10.3' | tee xcodebuild.log | xcpretty