diff --git a/profiling/examples/simple.rs b/profiling/examples/simple.rs
index e937c6f..6fadcf9 100644
--- a/profiling/examples/simple.rs
+++ b/profiling/examples/simple.rs
@@ -50,8 +50,7 @@ fn some_other_function(iterations: usize) {
     burn_time(5);
 
     {
-        // Make this a non-literal to touch more of the API
-        profiling::scope!(&"do iterations".to_string());
+        profiling::scope!("do iterations");
         for i in 0..iterations {
             profiling::scope!(
                 "some_inner_function_that_sleeps",