diff --git a/packages/block-library/src/heading/index.js b/packages/block-library/src/heading/index.js
index 29c1a1e98e541..6365d9983e99b 100644
--- a/packages/block-library/src/heading/index.js
+++ b/packages/block-library/src/heading/index.js
@@ -60,7 +60,7 @@ export const name = 'core/heading';
 export const settings = {
 	title: __( 'Heading' ),
 
-	description: __( 'Insert a headline above your post or page content.' ),
+	description: __( 'Introduce topics and help visitors (and search engines!) understand how your content is organized.' ),
 
 	icon: <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M5 4v3h5.5v12h3V7H19V4z" /><path fill="none" d="M0 0h24v24H0V0z" /></svg>,